Which of the five fundamental steps is most challenging for you?

[chrlee]

When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider:

1. Defining the interactions you want to track
2. Implementing tracking
3. Analyzing and reporting how people are behaving on your website
4. Using this information to segment your contacts
5. Using your segmentation to nurture

Which of these five fundamental steps is most challenging for you?

Share below the barriers you've experienced and how you've overcome some of them if applicable! 

To learn more about this, check out the Understanding Behavioral Marketing and Customer Segmentation lesson via HubSpot Academy.

[SGreenlee]

I would say implementing tracking is the most challenging as the website/ firm I work for doesn't sell a cut-and-dry product so the tracking of the good/service and consumer thoughts would be harder

[SriramS19]

But your firm should buy marketing automation tools to implement some sort of tracking, don't you agree?

[joetucker6]

Got him there sriramS19!!!!

[laurayepes4]

Use the segmentation results to nurture might be the most challenging of the five steps. It is always important to innovate and engage your customers.

[joetucker6]

Yes and sometimes those customers don't want to be engaged in whatever your business has going for it. Can be a frustrating process for sure Laura. 

[MKTMusic]

I see where you have to be determine and do your reasarch 

[joetucker6]

Be determined*, also would love for you to expand on this, you have such a good foundation going with it. 

[TBarnes75]

Out of the five fundamental steps the most challenging would be the segmentation to nurture. I would need to get to come up with innovative ways to attract more consumers. 

[joetucker6]

And how do you think you could do this TBarnes75? Would love to hear back on some ideas from ya. Have a blessed night friend!

[mjones166]

Analyzing and reporting behavior tends to be the most challenging step for many businesses. Ensuring accurate data collection and deriving actionable insights from the collected data can be complex, especially with large datasets. To overcome this, businesses should invest in robust analytics frameworks and utilize data visualization techniques to simplify analysis and facilitate decision-making. Additionally, leveraging advanced analytics platforms with enhanced reporting capabilities can streamline the process and enable more effective use of behavioral data for segmentation and targeting.

[joetucker6]

Yes.

[Shompa]

Defining the interactions you want to measure,  Applying tracking,  Analyzing and reporting on how visitors behave on your website are the easiest steps. I'd think . and 5. are tougher since you have to generate strong material to nurture and make sure it's original and attracts the viewers' attention in order to urge them to take the next step.

[joetucker6]

Absolutely, nurturing the buyer and making sure they are comfortable in every situation the both of you get into is important in creating a long lasting substantial relationship with them. Thank you for sharing.

[DLawson1]

Using the segmentation for nuturing would be my biggest battle. I understand the interctions I want to track but if someone visits a page at least 3 times, I struggle with HOW I should nuture the prospect. Sending personalized emails works but unsure of other methods to try.

[KDye7]

Emails is the obvious one, sendingcontent that might address any hesitations they might have with continuing with their progress towards the action. Other nurturing might depend on who you have available and what you are trying to get them to do. Have a salesperson? Get them to call and discuss the product/service (they don't have to mention that you know the customer has visited the page!). Offer a demo, perhaps? Send them to blog posts that reinforce your message.

[SJensen8]

implementing tracking because it follows the numbers of how shoppers act, which is something I struggle with. 

[KDye7]

Tracking shoppers is something that is now relatively commonplace, but can be hard to achieve. Google Analytics and Tag Manager can give you all the data that you need, but you might need a professional company to help you set it up.

[gvillanueva6]

tracking

[ATshiki]

1. Defining the interactions you want to track and 2. Implementing tracking and 3. Analyzing and reporting how people are behaving on your website is the easiest part. I'd say 4. and 5. are harder because you have to create good content you are using to nurture and make sure it's creative and captures the viewsers attention in order to nudge them to take the next step

[SageSan]

To be very frank. For now, its all of them because I'm at a stage where I have necessary information but don't have an opportunity to implent it (which is mostly acquired working with teams and developed marketing agencies). So, looking forward to it

[nixtshai]

The most challenging is Customer Segmentation after Analysis and Reporting. Simply because depending on the interaction the segmentation can get granular and deciding how to group isn't simple. However, I found limiting the variables helps to drive focus on the overall objective. It has also allowed us to limit website actions to be more narrowly funnelled.