Which of the five fundamental steps is most challenging for you?
For me the most dificult step would be Implementing tracking. It is difficult becauses it's something that I don't fully understand and know how to operate, I feel it isn't a difficult process to learn and would be something that I can get through.
Which of the five fundamental steps is most challenging for you?
The most challenging step among the 5 provided is analyzing and reporting how people are behaving on your website. I think this is where we have to look into collected data and see what data tells us and how to utilize it in the best possible way. This is a critical part as misinterpreting the data might draw false conclusions. It requires a specialized team who is able to carry out an analysis and create an unbiased report based on the collected data.
Which of the five fundamental steps is most challenging for you?
'Implementing tracking' & 'Analyzing and reporting how people are behaving on your website' are the two steps most challenging for me. First we work with external agencies to run our digital campaigns, so we are dependent on them with regard to tracking. We are also limited with which aspects of our website we can implement tracking. Our admissions details and programme information are on a regular website, however, when it comes to the actual application process, applicants are taken to a secure area to complete the application form where tracking technology is not permitted to be applied. In this regard, we can only track who has interest enough to reach the instructions on how to apply, but we are unable to track beyond that point, which then makes it challenging to analyse and report how prospects interact with our site. Actually, this has also impacted our ability to use this information to segment, and to use segmentation to nurture.
We believe that a CRM that integrates with the secure area of our site, and one that gets approved, would address a number of these challenges. In the meantime we use information like ads clicks, website analytics, surveys and questions asked by prospects and applicants via email, social media and telephone to understand the behaviour of our audiences. The aim however, is to improve significantly in this area.
Which of the five fundamental steps is most challenging for you?
Implementing tracking is the most challenging aspect of the prospect for me. I do believe with a deeper understanding of the tracking methods I will be able to overcome this problem.
Which of the five fundamental steps is most challenging for you?
I would say that my biggest obstacle is the step between 3 & 4. It is overwhelming sometimes having all this data at your fingertips. Deciding on a direction to go in, then creating the content for next steps is time consuming. Sometimes the process of creating the content to go along with the segmentation can take TOO long and thus become irrelevant if you're not acting on it in a timely way.
Which of the five fundamental steps is most challenging for you?
As a BBA student, the most challenging step for me among the five fundamental steps would be analyzing and reporting how people are behaving on my website. This step involves collecting and analyzing data related to user interactions, such as page views, click-through rates, conversion rates, and other metrics. It requires a good understanding of analytics tools and techniques, as well as the ability to interpret and draw meaningful insights from the data. Additionally, ensuring data accuracy and reliability can be a challenge. However, by actively learning and practicing data analysis skills, I can overcome this challenge and effectively leverage behavioral marketing and customer segmentation in my processes.
Which of the five fundamental steps is most challenging for you?
So far, I think that analyse the behavior of the people on the website could be the most difficult cause it could be difficult to understand sometimes the interactions and clasify them
Which of the five fundamental steps is most challenging for you?
For me its the segmentating your contacts. After collecting and analysing all the reports about their behavior, segmenting them down with each of your thousand contacts can take toll.
Which of the five fundamental steps is most challenging for you?
you need to define specific interaction and work on them in such a way you are not overwhelmed by the data. Tutor gave us one particular example of segmenting as Apple users and non apple users. Thats how simple segmentation can be and that happens only when you set clear interactions you want to track
Which of the five fundamental steps is most challenging for you?
In my own understanding, defining the interactions you want to track is the most challenging step because it needs brain storming and correct information in other to help an organization
Which of the five fundamental steps is most challenging for you?
I would say the first option "Defining the interactions you want to track". once that step is locked in the rest will be much easier to follow and implement.
Which of the five fundamental steps is most challenging for you?
Implementing the interactions you want to track is most challenging because this is where you collect the data to use and any mistake here might give misleading results. It should be handled by qualified personnel.
Which of the five fundamental steps is most challenging for you?
The most challenging Fundermental step is defining the interactions you want to track .
reason: at this first step it can be overwhelming to choose which metrics you want to focus on. Where it's socials, emails and so on. What you wanna focus on is a difficult decision.
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