Which of the five fundamental steps is most challenging for you?

[chrlee]

When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider:

1. Defining the interactions you want to track
2. Implementing tracking
3. Analyzing and reporting how people are behaving on your website
4. Using this information to segment your contacts
5. Using your segmentation to nurture

Which of these five fundamental steps is most challenging for you?

Share below the barriers you've experienced and how you've overcome some of them if applicable! 

To learn more about this, check out the Understanding Behavioral Marketing and Customer Segmentation lesson via HubSpot Academy.

[SDavidson6]

Defining the interactions you want to track

[Vegeta]

For me its the segmentating your contacts. After collecting and analysing all the reports about their behavior, segmenting them down with each of your thousand contacts can take toll.

[KarthikKadir]

you need to define specific interaction and work on them in such a way you are not overwhelmed by the data. Tutor gave us one particular example of segmenting as Apple users and non apple users. Thats how simple segmentation can be and that happens only when you set clear interactions you want to track

[nailil7154]

In my own understanding, defining the interactions you want to track is the most challenging step because it needs brain storming and correct information in other to help an organization

[Aelboustani]

I would say the first option "Defining the interactions you want to track". once that step is locked in the rest will be much easier to follow and implement.

[OOnipede]

Implementing the interactions you want to track is most challenging because this is where you collect the data to use and any mistake here might give misleading results. It should be handled by qualified personnel.

[EGitome]

The most challenging Fundermental step is defining the interactions you want to track .

reason: at this first step it can be overwhelming to choose which metrics you want to focus on. Where it's socials, emails and so on. What you wanna focus on is a difficult decision.

[ESmith78]

The most challenging fundamental step for me is defining the interactions I want to track.

[Hailey_Phan]

The most challenging fundamental steps for me is defining interactions that I want to tracking

[TBlunt]

all steps are challenging, but I am trying my best to fully understand everything.

[MLiliamark]

Defining the interaction 

[MDeMarcos]

The most challenging fundamental step for me is defining the interactions that I want to track. 

[SOkocha]

1 and 3 in my thought

1. Defining the interactions you want to track- it will be a difficult task to make a decision on the interactions to track
2.  Analyzing and reporting how people are behaving on your website- with so much data to analyze, it might be difficult.

[RCordes]

1 and 3 would be the most difficult in my mind:

1 - Especially when you're on a budget, it can be hard to pinpoint which interactions are best to track. There's more flexibility in this phase, but the choices can't be random.

3 - Analyzing and segmenting data can be difficult since there are so many variables. Figuring out how to segment so much data into digestible categories is not easy.

[StephanieMhango]

I would say...

1. Step 1: Defining the interactions you want to track. I feel like Choosing the right interaction to track can make or break the entire process 
2. Step 5: Using your segmentation to nurture

[Pna5]

Define interactions you want to track 

Analyze and report how people are behaving on your web 

Use information to segment their contact list 

Use your segment to nurture 

[PMurthy2]

I would say Step 1 

1. Defining the interactions you want to track. If that is not defined correctly, then it will add no value analysing the data and will make no impact on the objectives.
2. Analyzing and reporting how people are behaving on your website

[STarlton]

Step 2, as I don't have a ton of experience setting up specific tracking programs

[AHoward7]

All of these are a bit challanging for me. I am new to Marketing and am taking courses to undertsand how to do it in the best way.

[remosh97]

For me, the most challenging stage is 

1. Analyzing and reporting how people are behaving on your websiteYou can't actually assume right or understand correctly. I think heat maps will help me to understand the customer behavior 

[AAlotaibi5]

At the moment, all the steps are a challenge since  I am a newbie in the market. I'm yet to get any traffic to my website