Which of the five fundamental steps is most challenging for you?

[chrlee]

When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider:

1. Defining the interactions you want to track
2. Implementing tracking
3. Analyzing and reporting how people are behaving on your website
4. Using this information to segment your contacts
5. Using your segmentation to nurture

Which of these five fundamental steps is most challenging for you?

Share below the barriers you've experienced and how you've overcome some of them if applicable! 

To learn more about this, check out the Understanding Behavioral Marketing and Customer Segmentation lesson via HubSpot Academy.

[MLiliamark]

Defining the interaction 

[MDeMarcos]

The most challenging fundamental step for me is defining the interactions that I want to track. 

[SOkocha]

1 and 3 in my thought

1. Defining the interactions you want to track- it will be a difficult task to make a decision on the interactions to track
2.  Analyzing and reporting how people are behaving on your website- with so much data to analyze, it might be difficult.

[RCordes]

1 and 3 would be the most difficult in my mind:

1 - Especially when you're on a budget, it can be hard to pinpoint which interactions are best to track. There's more flexibility in this phase, but the choices can't be random.

3 - Analyzing and segmenting data can be difficult since there are so many variables. Figuring out how to segment so much data into digestible categories is not easy.

[StephanieMhango]

I would say...

1. Step 1: Defining the interactions you want to track. I feel like Choosing the right interaction to track can make or break the entire process 
2. Step 5: Using your segmentation to nurture

[Pna5]

Define interactions you want to track 

Analyze and report how people are behaving on your web 

Use information to segment their contact list 

Use your segment to nurture 

[PMurthy2]

I would say Step 1 

1. Defining the interactions you want to track. If that is not defined correctly, then it will add no value analysing the data and will make no impact on the objectives.
2. Analyzing and reporting how people are behaving on your website

[STarlton]

Step 2, as I don't have a ton of experience setting up specific tracking programs

[AHoward7]

All of these are a bit challanging for me. I am new to Marketing and am taking courses to undertsand how to do it in the best way.

[remosh97]

For me, the most challenging stage is 

1. Analyzing and reporting how people are behaving on your websiteYou can't actually assume right or understand correctly. I think heat maps will help me to understand the customer behavior 

[AAlotaibi5]

At the moment, all the steps are a challenge since  I am a newbie in the market. I'm yet to get any traffic to my website

[hadiqa41]

2 and 3

[balamhernandez7]

3, I don´t have inbound marketing where i work so everything is a push sale, however some individual effords may be done.

[Ankit1983]

Step 3, because is where you need to get clear data in order to make decisions.

[KKerosky]

At the moment, all the steps are a challenge since  I am a newbie in the market. I'm yet to get any traffic to my website

[RRusinovich]

Analyzing and reporting how people are behaving on your website:

1. Data complexity: There can be a large amount of data to analyze and report on, making it challenging to identify meaningful patterns and insights.

2. Data interpretation: Interpreting user behavior data can be subjective and can depend on the goals and objectives of the website and the reporting.

[Awerthy01]

Which of these five fundamental steps is most challenging for you?

I think what is most  challenging is step 3, analyzing and reporting how people are behaving on the website.  I see that people like the posts I have written on social media, but I am wondering if I can gauge if they signed up and clicked the call-to-action website links linked in the social media post and then actually signed up for the service and product we were offering (this case being a book club).  It is something I am trying to learn, namely, how to track their behaviors after the initial "Like" on the social media profile mentioned above.

[Jeannairene68]

I guess since I am just getting started and am not sure what questions to even ask, I'm going to have to say I am having trouble with just the first fundamental step, defining interactions I want to track. I don't really get a whole lot of traffic to my new website yet, so while I need to gather information on that process, I don't get enough information to provide reliable data. Moving backwards and stepping outside of my website, what tactics are working to get them there? My intent is to focus on my social media and blog posts to increase traffic, so I think maybe I should start there. Which posts on both fronts are creating my desired outcome?

[AbdullaMuj]

All steps are challenging in some way or another, especially for beginners. But I find the last phase of using your segmentation to nurture more complex.

[HMajor]

Weird, it seems I'm one of the only ones who has trouble with #4: Use the data to segment. Segmenting seems easy on its face, but I think I'd tend to over-segment. Basically, divide users up into groups that are far too specific, trying to be relevant. Then ending up with too many segments, which becomes overwhelming when it's time to nurture.

[andressP]

Step 3, because is where you need to get clear data in order to make decisions.