Which of the five fundamental steps is most challenging for you?

[chrlee]

When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider:

1. Defining the interactions you want to track
2. Implementing tracking
3. Analyzing and reporting how people are behaving on your website
4. Using this information to segment your contacts
5. Using your segmentation to nurture

Which of these five fundamental steps is most challenging for you?

Share below the barriers you've experienced and how you've overcome some of them if applicable! 

To learn more about this, check out the Understanding Behavioral Marketing and Customer Segmentation lesson via HubSpot Academy.

[MCox6]

Step 3, reporting and analyzing behavior on websites interests me the most. This provides much of insight how customers act, make choices, and decide to purchase.

[JNessStirling]

I think we're more at the beginning of the process and need to work out items 1 and 2 on the list. We need to work on our tracking so that we can make the correct reachouts.

[Hridyesh]

Hello All,

The most challenging part of Behaviour and customer segmentation is: 

1. Using your segmentation to nurture

[AMuchoki]

Integrating behavioral marketing and customer segmentation into your processes can be a complex and time-consuming process, but it can also be highly effective for driving better results from your marketing efforts.

[MTravis4]

Definately five.  I can do it but testing, updating and keeping relevant are hard to manage long term.

[DVOGELGESANG]

Hello,

I would say 5 and 3

[THuyen7]

For me, it would be Step 5. Finding the best ways to nurture customers is not an easy task. You must understand which way is more likely to persuade them into the sales funnel but also less annoy them. 

Take the case of the bank as an example. In my hometown, many people don't like checking advertisement emails or receiving cold calls. So, the best way to approach them is through social media like Facebook or the bank's app. It's important for an inbound marketer to understand the general behaviors of customers in a specific geolocation and find a good way to contact them.

[PBittencourt]

Which of the five fundamental steps is most challenging for you?

Implementing tracking can be really tricky. My app tracking experiences have always been a bugger. But once you've overcome it, the real challenge now is to take your imagination... "to infinity and beyond!" lol

I hope it can help others. Warm regards, and thanks to HubSpot's Academy for all their help.

[mrknowitall]

The fifth one seems like it would be the most challenging. Nurturing is a task requiring an understanding of where you have been and where you want to go, that's easy but in nurturing you have to be observant of the how the results are effecting your audience and the response you want. Anything that does not move the needle needs to be changed so its an ongoing and constant skill to have to nurture.

[ofagbohunlu]

Looks like it's 3 for me

[JRamirez82]

the hardest ones to do seem like it would be 5 

[AIbrahimShuaibu]

To me, that will be 1 and 2. Probably because I have very little knowledge on these aspects. 

[JenniferSolomon]

I haven't done any of these things yet but it seems to me the hardest out of these five would be steps one and five. 

[GPJan]

Using tools to analyze how people are behaving on our website.

[SHunter2]

We have the tracking tools in place. It's taking the time to dive in an analyze how people are behaving and engaging with us.

[PUbadike]

I think the 5th step may be the hardest. Using the data to nurture. 

[Burpeemom]

I'm a newbie, but am anxious to start implenting these steps.

[MBoden]

I would say the last step.

[RMoy]

I think at this point, the hardest at my company would be the "use the segmentation to nurture", mostly because we've never really gotten that far. We've tracked behavior, analyzed it, segmented, but we never really know how to nuture, or at least it hasn't beem what we've done - we've only just drawn conclusions about it.

[HZhangHenceEdu]

I think it would be effective to use some strategies that you have found useful in acquiring new clients so that you can make a SOP for that process AND test the efficiency of this process. I guess that would be the start of your step five. 

[Nuber80]

1, 3 y 5