Which of the five fundamental steps is most challenging for you?

[chrlee]

When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider:

1. Defining the interactions you want to track
2. Implementing tracking
3. Analyzing and reporting how people are behaving on your website
4. Using this information to segment your contacts
5. Using your segmentation to nurture

Which of these five fundamental steps is most challenging for you?

Share below the barriers you've experienced and how you've overcome some of them if applicable! 

To learn more about this, check out the Understanding Behavioral Marketing and Customer Segmentation lesson via HubSpot Academy.

[alyssandrabrook]

Out of all the fundamental steps, I would have to say the most difficult is without a doubt implementing tracking. That is due to the fact that there are just so many components, or in other words, lots of parts.

[vlieu]

implementing tracking

[AGuardino]

I think step 3 is probably the most difficult.  People do different things when they are searching.  Not everyone interacts the same.  Determining a pattern and then implementing the data I think is probably the most challenging.  

[HasanSharaf]

For my opinion the most challenging part in the customer segmentation process is:

identifying the interactions to track that's because it depends on a lot of things such as campaigns and the goals you want to achieve when implementing the strategy

[LBlair]

Definitely Implementing tracking. I dont like the mundane task of setting it up 

[yannisv]

"Defining the interactions you want to track" is the most challenging part because it has to be accomplished perfectly so you can continue to the next steps without facing difficulties.

[CJaramillo2]

Hello! For me  the most challenging step is implementing the tracking.

[rickyleepotts]

What are you trying to track and what solutions are you currently using?

[CBlain]

the most challenging steps are: distribution goals

repurposing content

market goals

knowing your audience & followers.

[joannavv]

For me, implementing the tracking in a way that results would meaningfully add to the segmentation process.

[CBlain]

1. market goals

2. repurpose content

3. knowing your audience

4. analytics

5. planning content for your social media

[KEC_Nation]

 for me, the most challenging step is implementing the tracking of your desired attributes.

[lancheng]

Defining the interactions you want to track

[TOwino]

I think the first step is the hardest because it needs you to dig deep to get critical information that should be accurate so as to make the other steps flow perfectly.

[MChua7]

The first step is the hardest, since it requires a deeper knowledge about the business and market. I work as a freelancer, and this is sometimes challenging, especially if the client himself does not work his market well enough!

[ARefsnes]

Using your segmentation to nurture

[AForbes4]

Using your segmentation to nurture

[YuusufAdetona]

Using the information to segment my customers. 

[AJimoh]

1. Analyzing and reporting how people are behaving on my website

[MMarin1]

I would say that applying customer segmentation after pulling a report would be the most difficult part of the process. At the end it is needed to analyze the customers well to know in which group they belong. 

[EPrechtl]

I think the first step is the most challenging for me. I have difficulty defining the scope and goals of a given project; once I'm given bounds to work within I'm very comfortable implementing tracking and analyzing those results, but that can all be messed up if I'm too ambitious (or reductive) at the beginning.