Inbound

chrlee
HubSpot Employee
HubSpot Employee

Which of the five fundamental steps is most challenging for you?

When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider:

  1. Defining the interactions you want to track
  2. Implementing tracking
  3. Analyzing and reporting how people are behaving on your website
  4. Using this information to segment your contacts
  5. Using your segmentation to nurture

 

Which of these five fundamental steps is most challenging for you?

 

Share below the barriers you've experienced and how you've overcome some of them if applicable! 

 

To learn more about this, check out the Understanding Behavioral Marketing and Customer Segmentation lesson via HubSpot Academy.

562 Replies 562
OliviaLily
Participant

Which of the five fundamental steps is most challenging for you?

I think the analysis part would perhaps be the hardest in my case, as my maths skills are lacking and I find numbers overwhelming sometimes. As for the qualitative part of analysis, I think it is easy to get it wrong if you approach it from the wrong angle. This could then bleed into the segmentation of conotacts You could perpetuate confirmation bias, which may not represent what customers should ideally be categorised as. 

0 Upvotes
RWhite05
Member

Which of the five fundamental steps is most challenging for you?

Analyzing and report how people are behaving on your website.  This would be somewhat challenging because your perception of someone could be totally different than what reallly is.  

0 Upvotes
YHernandezpm1
Member

Which of the five fundamental steps is most challenging for you?

In our case, the most challenging is implementing tracking, due to the costs of using a cutting-edge tool, then because tracking ownership belongs to the principal unit, and last but not less important due to data privacy and ethic responsibility because of the kind of beneficiaries we worked with. 

0 Upvotes
SKatende
Member

Which of the five fundamental steps is most challenging for you?

The analyzing of people's behaviour on the website looks difficult to me. Because peoples' behaviour is a qualitative thing and at times, what you see is not what they implied. Anyways, with practice perhaps, it gets better.

0 Upvotes
KRiekki
Member

Which of the five fundamental steps is most challenging for you?

I think A/B testing and first touch works the best.

0 Upvotes
Ureshii69
Member

Which of the five fundamental steps is most challenging for you?

Implementing tracking

0 Upvotes
CFederico
Member

Which of the five fundamental steps is most challenging for you?

reat question! For me, the most challenging step is often analyzing and reporting how people are behaving on the website. It can be tricky to make sure I'm interpreting the data correctly and identifying the most valuable insights to act on. Sometimes the data is overwhelming, and it takes time to understand which metrics truly matter.

To overcome this, I’ve started focusing on key performance indicators (KPIs) that align closely with our business goals rather than trying to track everything at once. I’ve also made it a habit to revisit and adjust the analytics tools we use to ensure the data is clear and actionable. It’s still a work in progress, but narrowing the focus has definitely helped. How about you? What have you found the most challenging?

 

MCossa
Participant

Which of the five fundamental steps is most challenging for you?

or me, the most challenging step is analyzing and reporting how people are behaving on the website. It involves complex data interpretation. To overcome this, I use detailed analytics tools and focus on clear, actionable insights to make data manageable.

0 Upvotes
AliJafar
Member

Which of the five fundamental steps is most challenging for you?

A/B testing and first touch works the bes

0 Upvotes
RAdityan
Participant

Which of the five fundamental steps is most challenging for you?

I feel the little difficult one is to define the interactions you want to track. This step completely requires more investigations from my point of view.

0 Upvotes
Annie_Inyang
Member

Which of the five fundamental steps is most challenging for you?

Implement tracking

0 Upvotes
ATriplettHill
Member

Which of the five fundamental steps is most challenging for you?

The most difficult step for me is supply power and competitive rivalry. With having toform the the five forces of Michael Porter's five forces determines the long-run profitability any industry, Having to make smart decisions to secure growth and profitability. Staying creative with my campaigns and content to keep upto date challenges is not as easy as it seems.

0 Upvotes
DavK
Member

Which of the five fundamental steps is most challenging for you?

The mos challenging step is 5. Using segmentation to nurture. As it is demanding, requires to dwelve into more analysis, and usually time is not of the essense.  Hence, the tips previously explained on the video give a right path to follow and implement in the very near future.

0 Upvotes
CScherer
Member

Which of the five fundamental steps is most challenging for you?

Implementing tracking is definitely the hardest. However, knowing exactly 'What' to say when nurturing can be a challenge when there may be so many reasons that prospects are reluctant to share (have blindspots about) their reasons for not seeking guidance (i.e., outsourcing whatever need to us).

0 Upvotes
PMaga
Member

Which of the five fundamental steps is most challenging for you?

Implementing tracking.

0 Upvotes
RBatra2
Participant

Which of the five fundamental steps is most challenging for you?

Analyzing and Reporting How People Are Behaving on Your Website. 

For me personally, this is most challenging and crucial at the same time as I believe this is the phase that results into converted sales of potential leads and also have potential leads list for future if not converted into sales, understanding and working on this phase will ensure that major portion of leads get converted.

0 Upvotes
AnviParadkar25
Member

Which of the five fundamental steps is most challenging for you?

Defining the interaction is most challenging fundamental step for me.

 

0 Upvotes
tgalamarketing
Member

Which of the five fundamental steps is most challenging for you?

Tracking

0 Upvotes
VMistry7
Member

Which of the five fundamental steps is most challenging for you?

Implementing tracking 

0 Upvotes
JLemes2
Participant

Which of the five fundamental steps is most challenging for you?

implementar rastreamento e usar essas informações para segmentar seus contatos