Inbound

chrlee
HubSpot Employee
HubSpot Employee

Which of the five fundamental steps is most challenging for you?

When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider:

  1. Defining the interactions you want to track
  2. Implementing tracking
  3. Analyzing and reporting how people are behaving on your website
  4. Using this information to segment your contacts
  5. Using your segmentation to nurture

 

Which of these five fundamental steps is most challenging for you?

 

Share below the barriers you've experienced and how you've overcome some of them if applicable! 

 

To learn more about this, check out the Understanding Behavioral Marketing and Customer Segmentation lesson via HubSpot Academy.

564 Respostas 564
KSouza6
Membro

Which of the five fundamental steps is most challenging for you?

Acho que implementando o rastreamento é a parte mais dificil, não temos todos os dados na plataforma, não temos dados de navegação e isso está afetando bastante o desenvolvimento das estratégias.

0 Avaliação positiva
andersonedra77
Participante

Which of the five fundamental steps is most challenging for you?

I consider website navigation to be the most difficult part, as what was analyzed in a given piece of data does not always reflect what the person is really looking for and this will only be confirmed later when they enter a certain segmentation. It could be that he didn't know how to search correctly, it could be that the site's UX isn't up to par. In the end...there are some variables that we have to analyze and test.

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OliviaLily
Participante

Which of the five fundamental steps is most challenging for you?

I think the analysis part would perhaps be the hardest in my case, as my maths skills are lacking and I find numbers overwhelming sometimes. As for the qualitative part of analysis, I think it is easy to get it wrong if you approach it from the wrong angle. This could then bleed into the segmentation of conotacts You could perpetuate confirmation bias, which may not represent what customers should ideally be categorised as. 

0 Avaliação positiva
RWhite05
Membro

Which of the five fundamental steps is most challenging for you?

Analyzing and report how people are behaving on your website.  This would be somewhat challenging because your perception of someone could be totally different than what reallly is.  

0 Avaliação positiva
YHernandezpm1
Membro

Which of the five fundamental steps is most challenging for you?

In our case, the most challenging is implementing tracking, due to the costs of using a cutting-edge tool, then because tracking ownership belongs to the principal unit, and last but not less important due to data privacy and ethic responsibility because of the kind of beneficiaries we worked with. 

0 Avaliação positiva
SKatende
Membro

Which of the five fundamental steps is most challenging for you?

The analyzing of people's behaviour on the website looks difficult to me. Because peoples' behaviour is a qualitative thing and at times, what you see is not what they implied. Anyways, with practice perhaps, it gets better.

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KRiekki
Membro

Which of the five fundamental steps is most challenging for you?

I think A/B testing and first touch works the best.

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Ureshii69
Membro

Which of the five fundamental steps is most challenging for you?

Implementing tracking

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CFederico
Membro

Which of the five fundamental steps is most challenging for you?

reat question! For me, the most challenging step is often analyzing and reporting how people are behaving on the website. It can be tricky to make sure I'm interpreting the data correctly and identifying the most valuable insights to act on. Sometimes the data is overwhelming, and it takes time to understand which metrics truly matter.

To overcome this, I’ve started focusing on key performance indicators (KPIs) that align closely with our business goals rather than trying to track everything at once. I’ve also made it a habit to revisit and adjust the analytics tools we use to ensure the data is clear and actionable. It’s still a work in progress, but narrowing the focus has definitely helped. How about you? What have you found the most challenging?

 

MCossa
Participante

Which of the five fundamental steps is most challenging for you?

or me, the most challenging step is analyzing and reporting how people are behaving on the website. It involves complex data interpretation. To overcome this, I use detailed analytics tools and focus on clear, actionable insights to make data manageable.

0 Avaliação positiva
AliJafar
Membro

Which of the five fundamental steps is most challenging for you?

A/B testing and first touch works the bes

0 Avaliação positiva
RAdityan
Participante

Which of the five fundamental steps is most challenging for you?

I feel the little difficult one is to define the interactions you want to track. This step completely requires more investigations from my point of view.

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Annie_Inyang
Membro

Which of the five fundamental steps is most challenging for you?

Implement tracking

0 Avaliação positiva
ATriplettHill
Membro

Which of the five fundamental steps is most challenging for you?

The most difficult step for me is supply power and competitive rivalry. With having toform the the five forces of Michael Porter's five forces determines the long-run profitability any industry, Having to make smart decisions to secure growth and profitability. Staying creative with my campaigns and content to keep upto date challenges is not as easy as it seems.

0 Avaliação positiva
DavK
Membro

Which of the five fundamental steps is most challenging for you?

The mos challenging step is 5. Using segmentation to nurture. As it is demanding, requires to dwelve into more analysis, and usually time is not of the essense.  Hence, the tips previously explained on the video give a right path to follow and implement in the very near future.

0 Avaliação positiva
CScherer
Membro

Which of the five fundamental steps is most challenging for you?

Implementing tracking is definitely the hardest. However, knowing exactly 'What' to say when nurturing can be a challenge when there may be so many reasons that prospects are reluctant to share (have blindspots about) their reasons for not seeking guidance (i.e., outsourcing whatever need to us).

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PMaga
Membro

Which of the five fundamental steps is most challenging for you?

Implementing tracking.

0 Avaliação positiva
RBatra2
Participante

Which of the five fundamental steps is most challenging for you?

Analyzing and Reporting How People Are Behaving on Your Website. 

For me personally, this is most challenging and crucial at the same time as I believe this is the phase that results into converted sales of potential leads and also have potential leads list for future if not converted into sales, understanding and working on this phase will ensure that major portion of leads get converted.

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AnviParadkar25
Membro

Which of the five fundamental steps is most challenging for you?

Defining the interaction is most challenging fundamental step for me.

 

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tgalamarketing
Membro

Which of the five fundamental steps is most challenging for you?

Tracking

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