Inbound

chrlee
HubSpot Employee
HubSpot Employee

Which of the five fundamental steps is most challenging for you?

When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider:

  1. Defining the interactions you want to track
  2. Implementing tracking
  3. Analyzing and reporting how people are behaving on your website
  4. Using this information to segment your contacts
  5. Using your segmentation to nurture

 

Which of these five fundamental steps is most challenging for you?

 

Share below the barriers you've experienced and how you've overcome some of them if applicable! 

 

To learn more about this, check out the Understanding Behavioral Marketing and Customer Segmentation lesson via HubSpot Academy.

613 Respuestas 613
JLanahan
Participante

Which of the five fundamental steps is most challenging for you?

i think 4 is the most important step

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ChauBui
Miembro

Which of the five fundamental steps is most challenging for you?

Implementing tracking is the most challenging for me because accurate tracking often requires  coding knowledge and technical setup on various platforms. And overcoming this may involve collaborating with a development team or using platform that simplyfy integration. 

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saurav01
Miembro

Which of the five fundamental steps is most challenging for you?

i think defining interactions would be the most difficult part because you are not sure what will happen with the interaction that you are going to provide, different types of questions may arise , for example : what if the interatction would be a little bit different, what if we could have apporached this way etc . if the intreaction was good i think the other steps would be smoothly tackled. 

 

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MKarmakar06
Miembro

Which of the five fundamental steps is most challenging for you?

Using your segmentation to nurture

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SMAbdurah
Participante

Which of the five fundamental steps is most challenging for you?

As for the qualitative part of analysis, Analyzing and reporting how people are behaving on your website would be somewhat challenging

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Akshaysudhi
Miembro

Which of the five fundamental steps is most challenging for you?

hi adios

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DCorradin
Participante

Which of the five fundamental steps is most challenging for you?

Para mim é a implementação do rastreamento. Tem que ter vários dados específicos 

JVieira7
Miembro

Which of the five fundamental steps is most challenging for you?

Acredito que a parte mais burocrática do processo seria a Implementação do rastreamento. É preciso ter uma gama de dados bem completa, ou algum recurso e ferramenta que possa nos dar uma boa devolutiva, e não somente isso, mas entender também quais são os principais dados que precisaríamos colher.

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KSouza6
Miembro

Which of the five fundamental steps is most challenging for you?

Acho que implementando o rastreamento é a parte mais dificil, não temos todos os dados na plataforma, não temos dados de navegação e isso está afetando bastante o desenvolvimento das estratégias.

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andersonedra77
Participante

Which of the five fundamental steps is most challenging for you?

I consider website navigation to be the most difficult part, as what was analyzed in a given piece of data does not always reflect what the person is really looking for and this will only be confirmed later when they enter a certain segmentation. It could be that he didn't know how to search correctly, it could be that the site's UX isn't up to par. In the end...there are some variables that we have to analyze and test.

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OliviaLily
Participante

Which of the five fundamental steps is most challenging for you?

I think the analysis part would perhaps be the hardest in my case, as my maths skills are lacking and I find numbers overwhelming sometimes. As for the qualitative part of analysis, I think it is easy to get it wrong if you approach it from the wrong angle. This could then bleed into the segmentation of conotacts You could perpetuate confirmation bias, which may not represent what customers should ideally be categorised as. 

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RWhite05
Miembro

Which of the five fundamental steps is most challenging for you?

Analyzing and report how people are behaving on your website.  This would be somewhat challenging because your perception of someone could be totally different than what reallly is.  

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YHernandezpm1
Miembro

Which of the five fundamental steps is most challenging for you?

In our case, the most challenging is implementing tracking, due to the costs of using a cutting-edge tool, then because tracking ownership belongs to the principal unit, and last but not less important due to data privacy and ethic responsibility because of the kind of beneficiaries we worked with. 

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SKatende
Miembro

Which of the five fundamental steps is most challenging for you?

The analyzing of people's behaviour on the website looks difficult to me. Because peoples' behaviour is a qualitative thing and at times, what you see is not what they implied. Anyways, with practice perhaps, it gets better.

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KRiekki
Miembro

Which of the five fundamental steps is most challenging for you?

I think A/B testing and first touch works the best.

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Ureshii69
Miembro

Which of the five fundamental steps is most challenging for you?

Implementing tracking

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CFederico
Miembro

Which of the five fundamental steps is most challenging for you?

reat question! For me, the most challenging step is often analyzing and reporting how people are behaving on the website. It can be tricky to make sure I'm interpreting the data correctly and identifying the most valuable insights to act on. Sometimes the data is overwhelming, and it takes time to understand which metrics truly matter.

To overcome this, I’ve started focusing on key performance indicators (KPIs) that align closely with our business goals rather than trying to track everything at once. I’ve also made it a habit to revisit and adjust the analytics tools we use to ensure the data is clear and actionable. It’s still a work in progress, but narrowing the focus has definitely helped. How about you? What have you found the most challenging?

 

MCossa
Participante

Which of the five fundamental steps is most challenging for you?

or me, the most challenging step is analyzing and reporting how people are behaving on the website. It involves complex data interpretation. To overcome this, I use detailed analytics tools and focus on clear, actionable insights to make data manageable.

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AliJafar
Miembro

Which of the five fundamental steps is most challenging for you?

A/B testing and first touch works the bes

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RAdityan
Participante

Which of the five fundamental steps is most challenging for you?

I feel the little difficult one is to define the interactions you want to track. This step completely requires more investigations from my point of view.

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Annie_Inyang
Miembro

Which of the five fundamental steps is most challenging for you?

Implement tracking

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