Inbound

JorieMunroe
Inbound Professor
Inbound Professor

Which attribution model works best for your business?

One of the most common questions marketers ask when getting started on attribution reporting is which model they should use?

 

The answer depends on the goals of your team and the supporting analysis that’s expected of you. The important thing to remember is that there isn’t a one size fits all for attribution reporting: when in doubt use multiple models.

 

With this in mind:

  • Which attribution model have you been using or experimenting with to measure the success at your business?
  • If you haven't quite started with attribution, what are you trying to measure or track using attribution reports?
164 Replies 164
JGementiza
Member

Which attribution model works best for your business?

full path

0 Upvotes
Arcko
Participant

Which attribution model works best for your business?

I'm trying to measure CTAs sing time decoy.

0 Upvotes
alyssandrabrook
Participant

Which attribution model works best for your business?

My company has overtime switched between models, but is now sticking to the full path model. It is both extensive and technical, and will let us as a company know the customer. It'll let us know what works and what doesn't for future references.  

0 Upvotes
vlieu
Member

Which attribution model works best for your business?

full path

0 Upvotes
CBlain
Member

Which attribution model works best for your business?

the attribution model i have is tracking google analytics activity to observe the amount of leads using my website.

0 Upvotes
Iffa
Member

Which attribution model works best for your business?

full path

0 Upvotes
yannisv
Member

Which attribution model works best for your business?

Time to decay

0 Upvotes
AGuardino
Member

Which attribution model works best for your business?

Time decay

09224
Participant

Which attribution model works best for your business?

This is not something that we are currently using, but as we are activating additional marketing channels, I would imagine that full path would be the most useful to give us an idea of how to determine which part of the journey is most contributing to conversions. However, I believe that Last Page could also be useful.

NSAKUBU
Participant

Which attribution model works best for your business?

Full path

0 Upvotes
PShetty7
Member

Which attribution model works best for your business?

Linear model

0 Upvotes
AForbes4
Member

Which attribution model works best for your business?

Time Decay

YuusufAdetona
Member

Which attribution model works best for your business?

First touch works best for me. 

0 Upvotes
AJimoh
Participant

Which attribution model works best for your business?

Haven't wecided on any yet but will try single touch

0 Upvotes
JLiu613
Member

Which attribution model works best for your business?

I think the Full path should work best for B2b.
But just one question, 22.5 % will be attributed to the interaction that created the deal, which mostly happened in a sales activity, e.g. demo call or 2nd meeting. That might attribute to a sales activity instead of a marketing one? 

RVishwakarma
Member

Which attribution model works best for your business?

I say full path attribution as it provides a depth view of all the insights and having insight about everything is what works best for me.

0 Upvotes
CWheywell
Top Contributor | Platinum Partner
Top Contributor | Platinum Partner

Which attribution model works best for your business?

First touch and Time Decay but about to go for Full path B2B - still learning how to and will implement a campaign  with A/ B testing of CTA, Headline and LP 

0 Upvotes
FranckGiuliani
Member

Which attribution model works best for your business?

Theoriticaly its Full path, but in real life it's really hard to be acurate with that model, almost impossible in fact. The simpliest way and the most effective to my experience is last click. 

0 Upvotes
EPUNO
Member

Which attribution model works best for your business?

Full Path

0 Upvotes
HRardin
Member

Which attribution model works best for your business?

I don't have experience with this practice in a professional setting, as I work for a school, where we don't worry about these attributes in my personal jobscope

0 Upvotes