Which attribution model works best for your business?

[JorieMunroe]

One of the most common questions marketers ask when getting started on attribution reporting is which model they should use?

The answer depends on the goals of your team and the supporting analysis that’s expected of you. The important thing to remember is that there isn’t a one size fits all for attribution reporting: when in doubt use multiple models.

With this in mind:

• Which attribution model have you been using or experimenting with to measure the success at your business?
• If you haven't quite started with attribution, what are you trying to measure or track using attribution reports?

[Chima]

For my business, I think the last touch attribution model works perfectly fine!

[EMukhambetova]

The e-commerce company that I work with possibly uses multiple attribution models, from first-touch attribution to time decay as there are many variables to the buyer's journey and what actually drives the conversion. For example, if we need to bring traffic to our new sales and offers page or blog articles, we'd use first-touch attribution. But for an e-commerce website, the most effective model would be time decay which credits every interaction leading to the conversion, add to cart, and checkout rate in this case, and places the most value on the activity that actually drove the conversion. 

[PSONAWANE4]

cool

[TWeworski]

I am learning and have not used the model yet. 

[APiccoloPerez]

I havent been ablw to apply them yet. 

[AAbarna]

The attribution model lets the marketeer apply different credit each interactions accordings to models rule

Nevertheless it depends on the aim of the organisation, choosing the right attribution tool to get desired goal attained

[Samtob]

Still learning, so, I haven't used any yet

[NTurner1]

As recommended in the video, I'll start with a linear attribution model to learn how to start optimizing for our buyers journey.

[nailil7154]

I havent started but if i start i will use Time decay I am trying to trying to track what causes traffic and pleases the audience.

[nailil7154]

I havent started but if i start i will use Time decay I am trying to trying to track what causes traffic and pleases the audience.

[Vegeta]

Have not starte using any of it yet. 

[Aelboustani]

I am learning, haven't used the attribute model yet. great info

[MFletcher2]

We don't currently use attribution models, but are excited to get started with them now that we are beginning to use HubSpot. We produce a lot of content and have a longer sales cycle, so we're likely going to choose a multi-touch attribution model, but have yet to determine which one will be the most effective for us.

[Hailey_Phan]

In my company we use multiouch attribution model. For its the best option for us because the sales cycle is long and we have multiple touchpoint before the lead becomes our client

[snassanga]

full path attribution reports. kudos to the course trainer. she was very helpful

[WGorumba]

In my company we use multitouch attribution model. For me its the best option for us because the sales cycle is long and we have multiple touchpoints before the lead becomes our client.

[StephanieMhango]

• If you haven't quite started with attribution, what are you trying to measure or track using attribution reports?

Time decay attribution because I need to understand the decisions that lead to conversions during a short campaign 

[PMurthy2]

Currently my company uses first touch attribution model, however, I personally feel the multitouch would the best option as the sales cycle is long and we have multiple touch points before the lead becomes an opportunity or customer

[remosh97]

• If you haven't quite started with attribution, what are you trying to measure or track using attribution reports?

Linear attribution because I need to understand the customer behaviour journey 

[AAlotaibi5]

The best attribution model for a business depends on several factors such as the industry, target audience, customer journey, and marketing goals. Some popular attribution models include Last Click, First Click, Linear, Time Decay, and U-shaped. It is recommended to test different attribution models and analyze the results to determine the most appropriate model for your business. Additionally, it's important to regularly review and adjust your attribution model to ensure it aligns with your evolving business goals and customer behavior.

[balamhernandez7]

Time Decay, a information every step on the way, bullets to cannon balls