Inbound

JorieMunroe
HubSpot Employee
HubSpot Employee

Which attribution model works best for your business?

One of the most common questions marketers ask when getting started on attribution reporting is which model they should use?

 

The answer depends on the goals of your team and the supporting analysis that’s expected of you. The important thing to remember is that there isn’t a one size fits all for attribution reporting: when in doubt use multiple models.

 

With this in mind:

  • Which attribution model have you been using or experimenting with to measure the success at your business?
  • If you haven't quite started with attribution, what are you trying to measure or track using attribution reports?
371 Replies 371
Aelboustani
Contributor

Which attribution model works best for your business?

I am learning, haven't used the attribute model yet. great info

0 Upvotes
MFletcher2
Participant

Which attribution model works best for your business?

We don't currently use attribution models, but are excited to get started with them now that we are beginning to use HubSpot. We produce a lot of content and have a longer sales cycle, so we're likely going to choose a multi-touch attribution model, but have yet to determine which one will be the most effective for us.

0 Upvotes
Hailey_Phan
Participant

Which attribution model works best for your business?

In my company we use multiouch attribution model. For its the best option for us because the sales cycle is long and we have multiple touchpoint before the lead becomes our client

snassanga
Participant

Which attribution model works best for your business?

full path attribution reports. kudos to the course trainer. she was very helpful

WGorumba
Member

Which attribution model works best for your business?

In my company we use multitouch attribution model. For me its the best option for us because the sales cycle is long and we have multiple touchpoints before the lead becomes our client.

StephanieMhango
Member

Which attribution model works best for your business?

  • If you haven't quite started with attribution, what are you trying to measure or track using attribution reports?

Time decay attribution because I need to understand the decisions that lead to conversions during a short campaign 

PMurthy2
Member

Which attribution model works best for your business?

Currently my company uses first touch attribution model, however, I personally feel the multitouch would the best option as the sales cycle is long and we have multiple touch points before the lead becomes an opportunity or customer

remosh97
Contributor

Which attribution model works best for your business?

  • If you haven't quite started with attribution, what are you trying to measure or track using attribution reports?

Linear attribution because I need to understand the customer behaviour journey 

AAlotaibi5
Member

Which attribution model works best for your business?

The best attribution model for a business depends on several factors such as the industry, target audience, customer journey, and marketing goals. Some popular attribution models include Last Click, First Click, Linear, Time Decay, and U-shaped. It is recommended to test different attribution models and analyze the results to determine the most appropriate model for your business. Additionally, it's important to regularly review and adjust your attribution model to ensure it aligns with your evolving business goals and customer behavior.

balamhernandez7
Member

Which attribution model works best for your business?

Time Decay, a information every step on the way, bullets to cannon balls 

RRusinovich
Member

Which attribution model works best for your business?

The best attribution model for a business depends on several factors such as the industry, target audience, customer journey, and marketing goals. Some popular attribution models include Last Click, First Click, Linear, Time Decay, and U-shaped. It is recommended to test different attribution models and analyze the results to determine the most appropriate model for your business. Additionally, it's important to regularly review and adjust your attribution model to ensure it aligns with your evolving business goals and customer behavior.

AbdullaMuj
Participant

Which attribution model works best for your business?

Right now the startup I work for is developing its first product. So the marketing stage has not arrived yet. But in my opinion multi-touch. full path model look good 

HMajor
Contributor

Which attribution model works best for your business?

For our new company, I'd say a full-path, multi-touch attribution report, to understand what of our initial efforts are generating the most significant engagement/results, to use as a basis for future efforts.

Hridyesh
Participant

Which attribution model works best for your business?

Hello All,

I m fresher and dont have much knowledge on it, Im looking if someone can help me to understand how I can use it in daily work.

MCox6
Member

Which attribution model works best for your business?

I work in retail and the time decay model seems to work best.  Many of our products such as groceries go bad after a while.  Also seasonal items are put on clearance after a holiday such as Halloween or Christmas is over. Sales or promotions depend on the time of year, type of merchandise, supply, or demand.

THuyen7
Participant

Which attribution model works best for your business?

My tech company is newly entering a new market. And we want to know whether our content or marketing strategy works well in the new market. So we use the first-touch model.

0 Upvotes
SFinnerty2
Participant

Which attribution model works best for your business?

We have a longer buying process so we are going to test linear attribution first to test out the lead journey.

 

0 Upvotes
MTravis4
Participant

Which attribution model works best for your business?

I didn't really understand the different attribution models until now, but first touch, linear and full path are first on my list to implement in my reporting on specific channels and efforts. 

0 Upvotes
viniciuslamegoo
Participant

Which attribution model works best for your business?

I haven't used attribution reporting before, but this is a great way to know which marketing strategies generate new leads for the company. As an e-commerce owner, I would be interested in the last touch attribution report to learn what triggered the customer to finalize the purchase. The Full Path attribution seems to be a great way to have more insight into the most important interactions and dont leave smaller ones to the side as they also have their roles in your customer purchase process.

0 Upvotes
TBlunt
Member

Which attribution model works best for your business?

We have not gotten to this part yet, but I like linear and full path. They dont leave anyting alone. 

0 Upvotes
PBittencourt
Participant

Which attribution model works best for your business?

Which attribution model works best for your business?

I haven't used attribution reports yet. But I look forward to getting started so I can identify which marketing strategy works best for a specific type of person. It would be great to see a specific person journey to reach our goal point. Warm regards, and I appreciate all the help HubSpot's Academy is giving me.

 

0 Upvotes