Inbound

JorieMunroe
HubSpot Employee
HubSpot Employee

Which attribution model works best for your business?

One of the most common questions marketers ask when getting started on attribution reporting is which model they should use?

 

The answer depends on the goals of your team and the supporting analysis that’s expected of you. The important thing to remember is that there isn’t a one size fits all for attribution reporting: when in doubt use multiple models.

 

With this in mind:

  • Which attribution model have you been using or experimenting with to measure the success at your business?
  • If you haven't quite started with attribution, what are you trying to measure or track using attribution reports?
371 Replies 371
mrknowitall
Member

Which attribution model works best for your business?

We actually have not been up to this point which is why hubspot is our new favorite thing so learning all of this we have yet to jump right in. If I had to give what we've been doing a name I'd say the attribute we cared about was leads generated or phone calls made inbound. Those were our metrics now that we're educating oiurselves we work harder find the right model.

0 Upvotes
JenniferSolomon
Member

Which attribution model works best for your business?

I haven't started with attribution but as a digital marketing agency, I would expect that linear would be the expected model to use since each client is different and we need to understand and optimize for their specific wants/needs. They are involved in each step and the process would take the direction that they feel most comfortable with.

0 Upvotes
JRamirez82
Participant

Which attribution model works best for your business?

first touch

0 Upvotes
GPJan
Participant

Which attribution model works best for your business?

First touch attribution model 

 

Time decay attribution

0 Upvotes
Burpeemom
Contributor

Which attribution model works best for your business?

I haven't started yet, but tracking first touch attribution would be good to know,

0 Upvotes
RMoy
Participant

Which attribution model works best for your business?

In our business, we've mainly relied on some basic first touch attribution in our AB testing. However, we will start getting into linear attribution because we have a ton of content that we need to understand the success of. Eventually, we'd like to get into more full-path attribution, as justifying the ROI of our marketing activities is always of interest to us and the rest of the company.

Nuber80
Member

Which attribution model works best for your business?

First Touch 

0 Upvotes
BBenson7
Member

Which attribution model works best for your business?

depends on the business and what its goal is but overall Full Path. 

0 Upvotes
DiegoCadenaecu
Member

Which attribution model works best for your business?

I think the attribution model to use is the one that best suits understanding the importance of the various touchpoints in the customer journey.

0 Upvotes
JMendoza49
Participant

Which attribution model works best for your business?

Which attribution model works best for your business?

Well, as has been seen in the course, it depends a lot on the objectives of the business, but it could be said that it would be better to have the first-touch attribution, since this helps to give a better brand recognition and finally it could also be the full path attribution, which would be another of the best options.

0 Upvotes
tranmylinh0702
Member

Which attribution model works best for your business?

It totally depends on the goal of the business. but I prefer first-touch attribution which helps to improve brand recognition and other is full-path attribution

0 Upvotes
TWilliams58
Member

Which attribution model works best for your business?

Really depends on the goal of the project. When starting with many of our clients we have to look at a linear attribution to understad their past efforts. However, once we have been working with them we can use various models that depend on the goals--for example, a client that wants more traffic at an event will go with a time decay. Lead gen/conversion on a governement contract selection is Full path.

0 Upvotes
VG1978
Contributor

Which attribution model works best for your business?

A liner or full-path attribution depending on the required outcome. 

0 Upvotes
YSivaldayeva
Participant

Which attribution model works best for your business?

In my practice, I most often use first touch attribution for brand recognition and positioning in the market.

Also linear attribution, since I am dealing with a long sales cycle and the client needs to be accompanied by advertising activities at every step before making a purchase decision.

0 Upvotes
AlexCoMa
Member

Which attribution model works best for your business?

It's been first touch, but now I wonder if it maybe should be different.

0 Upvotes
MCastro84
Member

Which attribution model works best for your business?

Time decay

 

0 Upvotes
ASharma83
Member

Which attribution model works best for your business?

Time Decay Marketing Attribution Model.

It is also possible to create a Custom Marketing Attribution Model based on your own rules. 

0 Upvotes
ZBen
Member

Which attribution model works best for your business?

CTA and full path suitable for us more.

0 Upvotes
AneesMisbah
Participant

Which attribution model works best for your business?

I am trying to measure or track (using attribution reports), which marketing assets and channels help in conversions.

0 Upvotes
JGementiza
Member

Which attribution model works best for your business?

full path

0 Upvotes
Arcko
Participant

Which attribution model works best for your business?

I'm trying to measure CTAs sing time decoy.

0 Upvotes