Inbound

JorieMunroe
HubSpot Employee
HubSpot Employee

Which attribution model works best for your business?

One of the most common questions marketers ask when getting started on attribution reporting is which model they should use?

 

The answer depends on the goals of your team and the supporting analysis that’s expected of you. The important thing to remember is that there isn’t a one size fits all for attribution reporting: when in doubt use multiple models.

 

With this in mind:

  • Which attribution model have you been using or experimenting with to measure the success at your business?
  • If you haven't quite started with attribution, what are you trying to measure or track using attribution reports?
371 Replies 371
B2CBS
Member

Which attribution model works best for your business?

Complete path, because I can understand mistakes and successes, what I'm going through with the content, how the person actually felt attracted to the sale and what I should improve.

0 Upvotes
ChauBui
Member

Which attribution model works best for your business?

Time decay attribution because I want to focus on the most recent interactions. It is helpful for tracking the most influential interactions in short sales cycles. 

0 Upvotes
youthnet
Member

Which attribution model works best for your business?

first touch

0 Upvotes
Akshaysudhi
Member

Which attribution model works best for your business?

noting much

0 Upvotes
DCorradin
Participant

Which attribution model works best for your business?

Caminho completo, pois você intende a jornada toda do cliente.

Sohrab07
Member

Which attribution model works best for your business?

For me, it has always been very challenging to choose but after so much research and the challenges which I have been going through I can say A/B testing is better for me than any other models 

0 Upvotes
GabVieiraMerlin
Member

Which attribution model works best for your business?

Full path, to understand the costumer journey in its full integrity

0 Upvotes
JVieira7
Member

Which attribution model works best for your business?

Declínio de tempo.

0 Upvotes
RWhite05
Member

Which attribution model works best for your business?

Time decay because it will help me understand what influences my customers.

SKatende
Member

Which attribution model works best for your business?

Full path as it recognizes the entire path that leads to conversion

KRiekki
Member

Which attribution model works best for your business?

a/b testing

0 Upvotes
Ureshii69
Member

Which attribution model works best for your business?

a/b testing

0 Upvotes
MCossa
Participant

Which attribution model works best for your business?

In my classroom, we’re using the full-path attribution model to assess how different educational resources contribute to student engagement and learning outcomes. This helps us understand which tools and methods are most effective in supporting student success.

aariska
Member

Which attribution model works best for your business?

To maximize ROI through attribution and marketing experiments, a comprehensive **full path attribution model** is often the most suitable choice for your business. This model considers all touchpoints along the customer journey, providing a holistic view of how different marketing efforts contribute to conversions and ROI. By analyzing the full path, you can accurately assess the effectiveness of each asset, such as emails, calls to action, and landing pages, in driving prospects and customers. This approach ensures that you allocate resources more efficiently, optimize marketing strategies based on data-driven insights, and ultimately enhance ROI by understanding the complete impact of your marketing activities.

DavK
Member

Which attribution model works best for your business?

  • Which attribution model have you been using or experimenting with to measure the success at your business? In reality I have not used any of these attribution tools. I will put them into practice with the NTE doctors page, blog, ads, and CTAs.
  • If you haven't quite started with attribution, what are you trying to measure or track using attribution reports? I will like to track the amount of people that land on the page, then how many of those click on the whatsapp button alloted for the warming process, and later, see how many out of those that clicked and chatted with our assistant convert into patients.
0 Upvotes
RBatra2
Participant

Which attribution model works best for your business?

As a blog writer and a content creator right now as a student, I believe for me personally, A/B testing and first touch works the best to understand which kind of blogs and designs interets my readers the most and makes them give responses and become my subscribed readers at the first insights.

0 Upvotes
tgalamarketing
Member

Which attribution model works best for your business?

A/B Testing

0 Upvotes
SAdhavHi
Member

Which attribution model works best for your business?

First click attribution model

0 Upvotes
LANGAT97
Contributor

Which attribution model works best for your business?

I've not started on any attribution model, but I'm intending to start with full-path attribution model. 

0 Upvotes
JLemes2
Participant

Which attribution model works best for your business?

na verdade eu não sei