When have you seen force or friction impact a company’s ability to grow?

[ankit_parmar]

When I was working with a consulting firm, we were brought in to improve production performance at a manufacturing plant. From a RevOps perspective, our approach was not to focus on output alone, but on identifying operational friction across the value chain that was limiting overall throughput.

We spent close to three months collecting and analyzing data across every process involved in production. This end-to-end visibility helped us uncover a critical constraint that was being overlooked: the boiler required nearly two hours to reach the optimal operating temperature before production could begin. This delay created a systemic bottleneck, reducing effective production hours every single day.

Instead of treating this as a routine operational issue, we positioned boiler readiness as a core operational dependency—similar to how RevOps treats lead readiness or system availability in go-to-market teams. We recommended enforcing a fixed startup protocol to ensure the boiler reached the required temperature before production planning kicked in.

Once this change was implemented, the impact was significant. Within one month, the plant achieved nearly 3x higher production output, without any additional investment in machinery or headcount. This outcome highlighted a key RevOps principle: growth does not always require more resources—often it comes from better alignment, data-driven decision-making, and removing friction at the constraint point.

This experience strengthened my belief that RevOps thinking applies beyond sales and marketing. When teams align around shared metrics, understand constraints through data, and optimize for flow rather than isolated performance, the results can be transformational.

[BérangèreL]

Thanks for sharing this insightful example @ankit_parmar!

Your story really highlights how addressing operational friction and aligning around key metrics can drive transformative growth. It’s great to see RevOps thinking applied beyond the usual sales and marketing context.

Looking forward to hearing more success stories and practical tips from others in the community!

- How do you identify and reduce friction in your HubSpot-powered processes?
- Has anyone used HubSpot tools to uncover similar production constraints?

Thanks,
Bérangère