What's your company's purpose?

[Champion]

Inbound is all about making your company easy to find for the people who need your help. But before you can do that, you need to understand the job your company was founded to do. So why was your company founded? What mission was it created to fulfill? Tell us in the comments below.

*To learn more about this, check out the Creating a Company Purpose lesson via HubSpot Academy. 

[tprayer1]

At TimesPrayer, our mission is to provide a seamless and accessible platform for individuals to connect with their spiritual practices through timely prayer reminders. We aim to make prayer a more consistent part of daily life by offering easy-to-use tools that ensure users never miss a moment of spiritual connection, no matter where they are.

[alouadifama]

Alouadifa.ma’s purpose is to connect job seekers in Morocco with public & private employment opportunities, helping them build successful careers through accessible and reliable job information.

[ruta99992]

At Omnisend, it’s our purpose to help ecommerce businesses make their marketing relevant by sending personalized messages to the right person, at the right time, using the right channel. For shoppers, that means tailored messaging and a unique online shopping experience. And for marketers, the power to rise above the promotional noise and get better results than ever.

[dabbyabby]

My company was founded with the purpose of bringing satisfaction through snacking in a delightful and healthy manner. This was done by producing snacks from natural sources.

[BPalit]

At dCODE7 Technologies, our purpose is to empower businesses by providing reliable, transparent, and cost-effective software development solutions. We are driven by a commitment to help clients who recognize the need for technology in their growth journey but lack the trusted technical guidance to implement it effectively. Too often, these businesses fall victim to inflated pricing, unfulfilled promises, and unreliable vendors. We aim to change that. Our mission is to bridge this gap with integrity, expertise, and accountability—delivering high-quality software solutions on time and at fair value, so our clients can confidently embrace digital transformation without fear of exploitation.

[markominic]

My company purpose is to simplify daily work in tax practices by providing digital solutions that automate processes, improve data quality, and enable secure collaboration with clients.

[GWu7]

That sounds really useful, how would I learn more about the processes you provide?

[EBrowne]

I like that you mention "collaboration". I think this is the magic word for an ongoing relationship with a new customer.

[EBrowne]

What's your company's purpose?

“Our mission is to work together with startups and entrepreneurs, delivering high-quality commercial photography that supports the successful launch of their businesses.”

[GWu7]

That's awesome! Would your customers have to be local in order to supply your photography service?

[oorioke]

Our company purpose is to create a specialised payment solutions that matches the clustered informal market in Nigeria. 

[DANNYCLARA]

My company was founded with the purpose of bringing joy and creativity into people’s lives through fun, affordable, and unique products like slimes, t-shirts, and lip glosses. The mission is to inspire self-expression and help customers feel confident and happy with what they buy. We also want to show that even young entrepreneurs can make a difference by offering quality and value in every product. At the end of the day, it’s about connecting with people, understanding what they love, and making it easy for them to find something that brings them a little spark of happiness.

[PSharma18]

Our company's purpose is to fulfill the requirements of the consumers and make them satisfied.

[APina3]

Our purpose as a company is to become mentors to help the customer choose the best product for their aims.

[HBee54]

Our future company purpose is for customers to find satifaction in art mediums, mainly visual art.  

[BYMGI]

Our company purpose is to provide customers with the highest quality products at the best price and in the most timely fashion all while provide professional care for their ongoing needs.

[TLebowitZ]

As an Operations and Project Coordinator, when managing recruitment workflows and cross-team collaboration, I want to build efficient processes and apply data-driven insights so that I can improve engagement, streamline hiring, and strengthen retention.

[ASawyer0]

To thrive in social media and thrive in sells as well.

[LHenkel]

Our company has a purpose and a solid culture that supports it. I think this needs to be reviewed every 5-10 years, perhaps? The lesson notes to ask customers why they purchased (who they are, what inspired them, etc.). Do companies ever ask why customer did NOT purchase? I think, while the answers might be different, it might expose something not thought of. Curious.

[jm_gerardo]

To create relevant value for clients who want to increase their sales boost and customer engagement.

Using the Job Story format from the course:

As a Service Professional, when I deal with potential prospects, I want to streamline this process and have it handled by a capable and results-minded person so that I can focus more on high-priority projects.