What's an example of lead nurturing?

[Champion]

Lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. In practice, lead nurturing is a marketing effort focused on engaging with your leads and customers in a way that encourages them to progress toward a specific action.

Think back to the last interaction you had with a company online that led to a purchasing decision. Share that experience with us in the comments below.

*To learn more about this, check out the Understanding Lead Nurturing lesson via HubSpot Academy. 

[wongjac]

I started private messaging followers on my Ig with special offers and coupons and manage to convert them into reservations as dine in customers.

[jcorona64]

I had been browsing a book store website for copywriting/seo material and later on that day I received an email with a 20% off coupon. Next thing I knew I was in bed cuddled up with my kindle. 

[FCote]

were you already on their data base? I guess that is YES. So it means you made an action to browse for a book and it triggled an email with a discount coupon.

[TTan-Cousins]

I received a retargeting ad for a pair of othortic shoes I was researching, decided to purchase it and as they offer a promo discount for first time buyer on their site.

[SLTAN]

I saw a promotion on a regular brand of drink that I will usually buy so I bought it online.

[Aimen-Malik]

I buy embriodred shirts from online business on instagram through  their Dm on instagram

[KRASSIDY]

The item looks cool so I decided to buy it. Nex thing I knew was I got a discount offer for my next purchase!

[negozi]

I got a targeted ad on Instagram, added the item to my cart,  and purchased! 

[JohnAceti]

My most recent online purchase saw me sign up for deals and updates first, and when a message came across (via text), offering a special sale price on a product I had been looking at (specific type of shoe being offered), I followed the link to the sale page and bought a new pair of shoes! The targeted info (in this case that a sale was going on for a product I had opened and closed without buying before) was an element of the company nurturing me as a lead

[Seenu74]

Jk

[JCaragher]

I saw an ad for a product on Facebook. I clicked the link to learn more, read about the product description and promise, and - much to my surprise - I purchased it! The product works as promised, and I receive occasional emails to purchase again, which I just did. 

[jennysowyrda]

When an ad feels more like an organic relationship with a company, that is the sign of a good ad! And glad to hear the product worked as promised as well!

[BHelberg]

I often check a certain site for new products (clothes) and I have purchased from them in the past.  They send me an email that something that I liked is now back in stock or on sale.  I click the link in the email to take me to the site and exactly to what they are promoting.  I make the purchase because they gave me all of the information I needed to make that decision.

[Abby_Taylor]

I signed up on a movie subscription app. the app feature that got my attention was the investment opportunity feature. After reading about the feature and how it works, I proceeded to pay for a subscription option. The checkout function was a bit complex for me so I abandoned the process. Within 24 hours, I got a call from one of their staff, who tried to understand the challenge I was having and walked me through the payment process. I went on to pay for the subscription!

[chemayon]

I think the last interaction I had was with airbnb, and the person in charge of one specific place answered my questions and was respectful and helpful, so I chose his place. 

[GDiosQuispe]

Last time I had an interaction with a company was with a paper I downloaded from hubspot, now I'm on my third course of inbound and really thinking of implement the solution in my company.

[LRozoHurtado]

.

[Petter]

Here's an example that might not be so much lead nurturing but more direct mail advertising and effective customer retention. But anyway, this company is called The Wine Company (pretty straightforward and non-confusing name 😉) that I've ordered wine from in the past. They repeatedly send me printed catalogues, magazines, brochures etc. with tips on new wines, short stories about the winemakers and vineyards and other good stuff. Even though I seldom buy from this company anymore (I found a competitor with better shipping options) I really enjoy reading the material they send me. So, what happened of course was that I browsed through their latest brochure the other day, discovered several new interesting red wines with an offer I couldn't refuse and immediately hopped on to their website and ordered wine for about 150 euros. Bada-bing! 

[NRan]

l

[SFreas]

I am most likely to interact with the companies that provide value to me before I am ready to purchase. Either they provide educational materials that make it easy for me to research until I'm ready to talk, or for personal purchases they provide enjoyable content - pretty pictures, freebie patterns, cute stories. Those companies become my first stop when I go to actually purchase.

[05813]

member