Jul 11, 20216:55 PM - edited Aug 12, 202110:14 AM
HubSpot Employee
What's an example of lead nurturing?
Lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. In practice, lead nurturing is a marketing effort focused on engaging with your leads and customers in a way that encourages them to progress toward a specific action.
Think back to the last interaction you had with a company online that led to a purchasing decision. Share that experience with us in the comments below.
The last interaction i had with a company that lead to a purchasing decision was an online library, that had the book "Marketing Management" by Kotler and Keller at a better and lower price than the competition.
I like where you can save your last purchase when it is about food and restaurants. All the details are on there when I have the first communication with them.
My dermatologist recommended to buy a gel that I couldn't find in stores, I went into a website where I found it but they were charging a lot for shipping, so I decided to look deeper, Amazon didn't have it then, I found it at Walmart online with a higher price but with a free shipping option. After the purchase, Walmart sent me an email confirming the purchase and the expected delivery time, in the email was mentioned they will keep send me updates about the shipping status, which is great to keep you informed. From the initial search to the actual buy, I sent three days, where I saw different ads on my phone showing me the product I wanted to buy and directing me to the website I looked at first.
Beardbrand kept enticing me with their beard commercials, then their combs, then their products. I finally bought the package price when I saw it WAS NOT sold out. Those marketing geniuses!!!! Now I feel silly after learning all this!!!
Offering discounts or promo rates for products Ive added to a cart is a great strategy. However, I do think that some ecommerce sites are far too pushy after a sale is made in trying to acquire more sales. The bal;ance between being helpful and offering items of genuine value and being pushy needs to struck
An example would be that you saw a white paper that discussed a subject you were interested in "How to look for jumping worms" if you are a gardener and then you were sent the next paper in the series: "Ways to Prevent Jumping Worms"
Via an online store I frequent. BY using the insights they have gathered from my shopping/searcing behaviour, I get served unique sets of communication that would only make sense to me as well as those who have demonstrated the same interests.
The last interaction I had with TIKI eCommercethat led to a purchasing decision, when I was buying some books for my son. They have organized website and good customer service in Vietnam.
A makeup brand I like (bh cosmetics) released a new line of eyeshadows. I clicked on the marketing email to look at different options but didn't end up adding anything to my cart. The next day, I got a follow up email with the subject line, "We saw your looking 👀". When I opened it, it featured one of the new palletes and included reviews from past buyers. Their tone is informal and they're always doing cute or creative stuff to sell their products, so the eyes just kind of worked and I ended up buying a bunch of cosmetics that day.
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