What’s an example of an effective content distribution goal?

[kara_susvilla]

There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads.

Setting a content distribution goal is the foundation to building a strategy that drives results. This is accomplished by understanding the purpose behind your distribution efforts, and making your goal SMART.

What is an example of a content distribution goal you would like to set?

Remember, a SMART goal is specific, measurable, attainable, relevant, and time-bound. To learn more about this, check out the Developing a Content Distribution Strategy lesson via HubSpot Academy.

[DDrosou]

Increase website visits by 2% through posting twice a week on my Instagram and Facebook pages for the next 2 months.

[DALMEIDA33]

An example of an effective content distribution goal for a coffee shop could be: Increase Instagram followers by 500 in one month through targeted promotions and daily posts.

[Kour_Pav]

I work as a Corporate relations executive at my college. I need reputed companies for my batchmates to place them with a minimum package of 6 lakhs in the coming three months. To achieve this, I would first divide the sectors and start looking for the companies one by one with job openings and then the contact info of the hiring person. I have kept a target to generate at least 12 leads a day.

Since, I am clear with my purpose and this strategy has made my goal Specific, Measurable, Attainable, Relevant and time bound. 

It makes it an Effective Content Distribution Goal.

[SMajola]

I own a bakery so,an increase online orders by 20% in the next two months by posting daily photos of freshly baked goods and special offers on Instagram and Facebook, while also sending out a weekly promotional email to the customer list.

[JyLam1212]

Increase website traffic from social media platforms by 30% over the next three months through targeted content sharing and engagement strategies

[SKatende]

I would like to create 5 blog postings in a week with a purpose of bringing out my brand awareness to customers who are not conversant with African attires

[KRiekki]

Increase organic website traffic by 30% within the next six months through targeted content distribution on social media platforms.

[RWhite05]

I would like more customers to come into my restaurant to by dinners on Soul Food Sunday every 1st and 3rd Sunday of each month.  I will send a reminder email to all of my customers on my distribution list and offer a 10% discount to all of my returning customers.  I will also do a facebook post regarding my upcoming Soul Food Sunday events.  I will also use Tic Tok and Instagram to promote the food items that will be included with the dinners.

[Hna34]

There many content ideas you can adapt to create value for your target audience or customers. One helpful idea is to utilize instagram surveys.

[MPresident]

ok

[ADaramola]

Content distribution goals can be classified into two 

1) Identification of purpose ; which involves, asking questions that can help to brainstorm our purpose. E.g what content are we sharing to put impact on marketing and what are our expectations after promoting the content, which is to generate new leads.

To achieve this brand awareness must be created, how to increase traffic, generate new lead and convert and retens customers.

2) Crafting a smart goal ; the purpose we identify should help us in crafting our goal.

Getting our goals smart is achievable when specific, measurable, attainable, relevant and time bound goals are implemented.

• All this content marketing strategies could also boost our traffic through earned media

[MCossa]

An example of an effective content distribution goal might be: "Increase blog traffic by 20% over the next three months by sharing posts on social media and optimizing for SEO." This goal is SMART

[Ureshii69]

Increase organic website traffic by 30% within the next six months through targeted content distribution on social media platforms.

[CFederico]

Your example is great! It’s specific, measurable, and achievable, which makes it a solid SMART goal. I especially like how you included the methods for achieving the goal, like sharing posts on social media and optimizing for SEO. That gives the goal a clear path and makes it easier to track progress. You could also consider adding a way to measure engagement, like "Increase blog traffic by 20% and improve engagement by 10% through social media shares and SEO optimization." That way, you're not only focusing on traffic but also how people are interacting with your content.

[ashwinikr]

Increase organic website traffic by 30% within the next six months through targeted content distribution on social media platforms.

[YHernandezpm1]

Within the content, an example is to increase program awareness and enrollment of 100 new beneficiaries through social media and email outreach within the next three months.

[lbcmarks]

My position is new to the team, so we are beginning to formulate these goals together. My role is to help increase membership for our association, so I imagine my goals will be revenue $ or # of members-based.  I always try to tie my goals to the 'M' in SMART. But what I'm realizing is that my goals may change over time, at first it may be # of members. As that goal is attained or as scope shifts, it may switch to revenue, etc. I'll look forward to using my content accordingly; it'll need to be agile to the goal. I understand this doesnt exactly answer the posted question, but for me, I think my content goal will be flexible to our business needs at the time!

[ATriplettHill]

Content distribution includes leveraging various channels to publish, share, and promote your content it help captureyour target audienceattention and drive more traffic to your site. Content Marketing drives sales.

[DavK]

In my recent work implementing a pre-consultation for an indigenous organization, the team and I analyzed ideas discussed in five meetings and presented a final document and presentation. This content was later posted on the organization's Facebook page to inform those who did not attend the meetings. The purpose behind our distribution efforts is to inform and engage the broader community about the outcomes of the pre-consultation, ensuring that even those who did not attend are aware of the key findings and decisions.

My SMART goal for this content distribution was to increase the reach and engagement of the final pre-consultation document and presentation by achieving a minimum of 500 unique views and 100 shares on the Facebook post within the first month of publication. This goal was specific. It was measurable, with defined metrics of 500 unique views and 100 shares. Based on previous engagement rates on the organization's Facebook page and the relevance of the content to the community, this goal is attainable. It was also relevant, aligning with the broader objective of ensuring the community is informed and engaged with the outcomes of the pre-consultation, which is crucial for the organization's transparency and community involvement. Finally, it was time-bound, with a clear time frame of achieving the goal within the first month of posting the content. By setting this SMART goal, teh team and I created a clear and actionable plan that guided the organizations content distribution strategy and help achieve the desired results.

[JonasDominique]

As a part of our SEO strategy, we are aiming to increase page authority for old blogs that have relevant topics and reposting them to extend their life. To do this, we will repurpose 4 blogs per month for Q4 and repost them with new images and social copy. We will measure success by measuring the keyword rankings on those pages and pushing to increase the number of keywords in the top position for 4 targeted and relevant keywords. This aligns with our overall goal to focus on our top performing source - organic, and to efficiently repurpose existing content rather than recreating and deleting content. We will achive this in 90 days.