What’s an example of an effective content distribution goal?

[kara_susvilla]

There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads.

Setting a content distribution goal is the foundation to building a strategy that drives results. This is accomplished by understanding the purpose behind your distribution efforts, and making your goal SMART.

What is an example of a content distribution goal you would like to set?

Remember, a SMART goal is specific, measurable, attainable, relevant, and time-bound. To learn more about this, check out the Developing a Content Distribution Strategy lesson via HubSpot Academy.

[ERush9]

increase website traffic from social media by 25% over the next three months by posting three educational videos per week on LinkedIn and Instagram.

[BSonkin]

Increase email list subscribers by 25% in two months by posting infographics across company social media platforms like LinkedIn, Instagram, TikTok and X that draw cosnumers to join the email list.

[SSkoler]

Increase traffic to our new blog posts by 20% over the next 60 days by distributing them across email, LinkedIn, and Instagram.

[GGreco0]

Anzitutto, per definire un obiettivo devo capire perché lo faccio e a chi è destinato. Per esempio nella mia attività o nell'attività del cliente si nota una carenza di lead che non si traducono in call to action. Poca visibilità e poche visite sui canali, poca integrazione. Manca una strategia chiara? QUALE è quindi la mia missione? Rendere più visibile l'account del mio cliente e generare call to action. Definisco l'obbiettivo SMART: SPECIFICO, MISURABILE, RILEVANTE, TIME BOUND. DEFINIAMO UN ORIZZONTE TEMPORALE DI SEI MESI. IN SEI MESI DOVRO RIUSCIRE AD AUMENTARE LA VISIBILITÀ DELLA PAGINA E FARLA ARRIVARE AL TARGET DI RIFERIMENTO EFFICACEMENTE, GENERANDO CALL TO ACTION, WUINDI RIVEDENDO I PIANI DI AZIONE E I MESSAGGI CHE INDUCONO IL CLIENTE AD ACQUISTARE. VOGLIO PORNI L'OBBIETTIVO DI UN INCREMENTO DEL 10% A FRONTE DI UNA CONDIZIONE STABILE DELLE VENDITE

[afedum]

I want my Content Writing course to reach 30 undergraduate students. This goal is SMART because we are already reaching 18 students without any concrete strategy. I want to attain this in the next two months.

[JoeyWard]

Increasing our Current Partners by 15 each month.

[DOfBeauty]

Making realistic and attainable goal in generating traffic as welll as generating content that can convert leads to traffic 

[YAttrah]

I plan on staying consistent with my content and making new posts that catch people's attention as well as make them interested to learn more.

[WSexsmith1]

Our content distribution goal is to generate 20% more website traffic over the next six weeks. We aim to achieve this by developing educational blog content specifically for stylists. By cross-linking these blog posts across our social media channels, we will drive traffic from multiple platforms directly to our blog. This educational content will also naturally feature our products and services, effectively informing our audience about our brand.

[هاشمالاصبحي]

زيادة معدل التسجيل

[VBPenix]

Within 6 months, I would like to increase Instagram following by 15%. This will result from continuous content and steady posting.

[JEvellyn]

Criando conteúdos diários com mais insights e personalidade, usando ferramentas como LinkedIn e Instagram. 
O uso das hashtags ajuda na personificação das páginas. 

[ZWallace2]

Increase online membership sign-up rate by 5% per month in the next three months by spending at least half an hour per day per team member optimizing our content strategy, reviewing and updating buyer personas, or applying new insights to our marketing strategy, and by hosting weekly team meetings summarizing progress and sharing insights.

[DionE]

Increasing my website traffic from LinkedIn by 25% within the next 60 days by posting three optimized articles per week and repurposing them into short-form videos and carousels

[NAnderson32]

“Increase engagement on Instagram by 25% over the next three months by sharing two customer-story posts per week and one educational reel about personalized jewelry care.”

It’s clear, measurable, time-bound, and aligns with growing KJS’s visibility and connection with its audience.

[IAntunez]

An example of a content distribution goal I’d like to set is to increase traffic to my website’s blog by 25% over the next three months by sharing posts on LinkedIn and through industry-specific newsletters. This goal is SMART because it’s specific, measurable, and time-bound, while also being realistic and aligned with my overall marketing objectives. It focuses on expanding reach and engagement by consistently promoting valuable content to a targeted audience. Tracking metrics like views, clicks, and interactions will help measure progress and show how effective the distribution strategy is over time.

[AEgbuchulem]

n effective content distribution goal is the process of delivering content
to the right audience while tracking and evaluating its performance across
different channels.

[Khor]

An example of a content distibution goal I would like to set is increasing Instagram follower counts by 10% by posting consistently & engaging wih followers within 3 months.

[TammyLeeH]

A goal for me would be to generate interest, leads, and help make a relatable connection with my clients. Ultimately, I would like to master the different avenues to take and learn where clients typically pull from and what channels are most beneficial. I find that my higher numbers tend to show in my Instagram oppose to Facebook yet I tend to add the same content. So moving forward, I will tweak it differently on each. I also hope to start a blog on my site in near future again to generate interest and make me more personable to my clients. 

[Jaycee_Lewis]

Hey @TammyLeeH 👋 Welcome to the community!

To get you started, I recommend checking out our Learning Paths. They're super helpful guides on digital strategy, automation, and more.

I’ve also sent you a quick DM if you need any direct help. Feel free to look around, ask questions, and connect with our members.

We’re all here to learn from each other, so we’d love to hear what you’re working on.

Best,

Jaycee