Jan 6, 20222:50 PM - last edited on Jun 10, 202410:48 AM by DianaGomez
HubSpot Employee
There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads.
Setting a content distribution goal is the foundation to building a strategy that drives results. This is accomplished by understanding the purpose behind your distribution efforts, and making your goal SMART.
What is an example of a content distribution goal you would like to set?
Remember, a SMART goal is specific, measurable, attainable, relevant, and time-bound. To learn more about this, check out the Developing a Content Distribution Strategy lesson via HubSpot Academy.
An example of an effective content distribution goal is: increasing the monthly views of blog posts by 20% over the next three months by improving SEO strategies and promoting through social media.
- Specific: Create a new video showing a new product and promove it on Earn and Paid Channels;
- Measurable: Earn 100 new leads and 150 new followers in 1 week;
- Attainable: It's a new brand, so we can't create a lot of expectations if we have no previously tests;
- Relevant: Make sure all forms of communication align with our Brand Voice and Objective;
- Time-Bound: we have to promove the video a whole week with other content on our Own Channel, after 1 week, analyse the insights and creat a new goal.
O objetivo é chamar possíveis clientes por meio das redes sociais.
S - (Specific) Fazer um perfil informativo nas principais redes sociais e publicar contéudo relevante, informátivo e sobre tudo atraente.
M - (Measurable) Tornar o perfil verificado em um período de 8 meses.
A - (Attainable) Várias pessoas que começam a produzir contéudo para redes sociais acabam tendo seus perfis verificados então com as estrátegias corretas e toralmente possível atingir essa meta.
R - (Relevant) Sempre buscar inovar e tentar ao máximo acompanhar as tendências que surgem para nos manter a par de tudo e assim atrair cada vez mais possíveis compradores para nossa marca.
T - (Time-Bound) Temos 1 ano para fazer isso então vamos separar 4 meses estudando e testando e então nos próximos 8 meses estaremos focados em colocar em tudo em prática.
Goal: Spread awareness and increase leads with social media
S- create educational social media posts
M- aim for 3000 new followers in two months A- relevant based on market research and email list R- ensure that the overall aim of company is never lost or diluted for sake of gaining followers T- create progress report weekly and adjust content as needed to reach goal
Goal: Spread awareness of brand message with social media
S - create educational social media posts
M - aim for 100 new followers in two months A - follower aim can be adjusted later as brand is in startup stage; people are interested in social justice R - ensure that the overall aim of company is never lost or diluted for sake of gaining followers T - create progress report weekly and adjust content as needed to reach goal
Utilize LinkedIn's publishing features (LinkedIn Pulse, LinkedIn Live)
Paid advertising:
Run targeted sponsored content and sponsored InMail campaigns
Utilize LinkedIn's lead generation forms and tracking pixels
Engagement and community building:
Respond to comments and messages promptly
Participate in relevant LinkedIn groups and discussions
By achieving these goals, we will establish our company as a thought leader in the industry, drive business growth, and demonstrate the effectiveness of our LinkedIn marketing strategy.
The goal for my business is to build awareness of the brand through Instagram by gaining 3,000 followers and averaging 300 likes per post. This would be done by providing educational information to my target audience while making post engaging for viewers to share their experience and ask questions. By having these interactions, a community around digital marketing would naturally form creating the desired following and interacting the business needs to grow. The process will start over the course of 6 months with reviewing reports at the end of each as to adjust the strategy as needed.
A good content distribution goal for my company would be to increase website traffic by 10x in 1 month, to increase the page's ranking on search engines, to reach new leads.
Book bliss 15 is my book recommend website which I create to my put my knowlegde that I learnt through few digitals course online, palnning for its content distribution has been a challenge to me. I would firstly create the content which might solve problems of book readers and my specific goal would be to get viewer to buy books that i suggest in my channels.
A good distribution strategy will be well-timed to the different events surrounding the content creation. You should always strive to promote trending and fresh content, not something that’s old news. For example, before launching their first phone, One Plus ran a ‘Smash your Past’ campaign where people had to smash their old phones and record a video to get the new One Plus One for just $1. They had made a list of devices that would be accepted as part of the channel. Now, if they had planned the campaign ahead but executed it after the launch, it would have been unfair to those who already put faith in their new phone and bought it at the actual price. Likewise, if you’ve written a blog post on the top content marketing trends for 2022 and start promoting it only after half the year is gone, you won’t get any benefits from it.
The effective content distribution channel goal is increasing brand awareness, Traffic, Generate leads, enhancing buyrs personas etc. By using various methods such as SEO, Social Media marketing, Email marketing etc. Using SMART (Specific, Measurable, Attainable, Relevant, and time bound) marketing technique gives us the scalar view on how to deliver the content effectively.
An exmaple of a content distrubution goal that I would implement into my compnay would involve inbound marketing so I can have a strategy that attracts and retains customers by creating valuable content and tailored expierences. Along with inbound marketing to ensure methods for growing an organization by building lasting relationships with people and helping them reach their goal.
An example of an effective content distribution goal is to increase website traffic by 20% over the next three months through a mix of social media promotion, email marketing campaigns, and strategic SEO optimization
Para uma imobiliária cliente de nossa agência de marketing criamos a seguinte estratégia: Para aumentar o tráfego do no site da imobiliária em 30% nos próximos seis meses usando canais de baixo custo e orgânicos, definimos que publicando dois posts no blog por semana e compartilhando cada um nas nossas redes sociais poderíamos alcançar nosso objetivo e mensurar melhor os resultados.
