What’s an example of an effective content distribution goal?

[kara_susvilla]

There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads.

Setting a content distribution goal is the foundation to building a strategy that drives results. This is accomplished by understanding the purpose behind your distribution efforts, and making your goal SMART.

What is an example of a content distribution goal you would like to set?

Remember, a SMART goal is specific, measurable, attainable, relevant, and time-bound. To learn more about this, check out the Developing a Content Distribution Strategy lesson via HubSpot Academy.

[JWilliams808]

One of my distribution channels is YouTube, and my primary goal is to increase the number of subscribers I have on it. I want to reach buyers in their awareness stage; therefore, I will post content addressing problems common to my target audience. I will establish a video-uploading goal based on data from previous video trends on my channel. I will review metrics weekly to determine the effectiveness of my strategy. My target is to grow my subscriber base to 5,000 in six months. Growing my channel opens up other options on the YouTube platform that allow me more engagement with my market; thus, my ultimate goal is to have other options on the platform to engage with my audience. 

[Mandiseli_Mfeya]

What is an example of content distribution goal?

An effective content distribution goal would be a specific, measurable, attainable, relevant, and time-bound (SMART) objective that aligns with your overall content marketing strategy and helps you achieve your business objectives.

drive organic traffic to your blog through high-quality backlinks. Measurable: get 30 new backlinks from authoritative websites. Attainable: getting 30 new backlinks is achievable since you already receive 20 monthly without a content distribution strategy.

[AB31]

Wanting to better the quality of leads over the next two quarters by optimising blog content that responds to early interest queries. We can understand what are the top common qualifying/disqualifying service needs from sales call transcripts and develop targeted website and paid content that educates leads on our market placement. By allowing leads access to this information, they will likely be more educated of our service offering prior to arranging a call with the sales team, which will offer us more quality leads to engage with. 

[Irtazat]

Currently, acquiring 2 - 3 clients for my resume service within a month by utilizing content marketing on LinkedIn. For the next month, planned to acquire 6 clients within a month by creating and publishing personalized and specific content on LinkedIn. 

[ValentinoFR]

A similar case, not completely SMART , a goal that my team setted in the past, was increase the effective buyers per year.It was measurable(33%, 300 new buyer, instead of 200 of the year past), atteinable(we did have a bigger and more mature team), relevant(increasing buyers, can increase effectively the company income), and also time-bounded(1 year of time ahead).The problem comes to the SPECIFIC, the HOW on we do that, we only set the goal, but we did not develop an actual strategy that everyone can follow. It turns that everyone was working on their own, there were no allignment, which lead to a non-progr

essive result.

[KMinko]

Creating a campaign for your social media would be a SMART content distribution goal. Paid advertisement through social media is very targeted and will reach thousands of people, bringing in lots of engagement and possible customers to your platform. It is a SMART goal because it is specific, it is measurable by statistics of the post, easily achievable, easily achievable and could be done within the time bounds.  

[SGreenlee]

Post 5 updates about resident activities, socials, and outings per month through the company's blog page to garner interest. This would give families a chance to see the facility in its day to day actions, giving an authentic view to our current customers and future ones.

[TMistry2]

Increase leads via social media by 10% over the next 6 months. This would be done through creating downloads, sales-aid or video content being a lead magnet on the social media platform which will capture our target audience data which we can then use to remarket our products via email or newsletters etc.

[mjones166]

Within the next six months, our goal is to increase the number of qualified leads generated from our content marketing efforts by 25% compared to the previous six months. We will achieve this by strategically distributing high-value content across relevant platforms and channels, optimizing for engagement and conversion. Additionally, we aim to track the source of leads to measure the effectiveness of each distribution channel and refine our strategy accordingly

[MKTMusic]

I see how much the profit was

[JWaller47]

Increase email subscribers by 30% over the next six months to drive traffic to our website, increase awareness of new product features and increase registered users. Utilize owned channels (website and social media), earned channels (partners' social media and blogs), and paid media to drive traffic to our website and CTAs for subscribing to the email list.
Owned Media - Pop-up alert on our homepage plus more noticable homepage CTA for email subscriptions; Feature newsletter/blog content on owned social channels
Earned Media - Share newsletter promotional graphics/links with partners for use on their channels; submit guest blogs to partners' websites to highlight our blog content and other material found in newsletter
Paid Media - Social Media Ads to promote the newsletter

[ZR7]

Create a pillar page linking all our services to one page in 3 months

[JLobo2]

An example would be: Increase website traffic by 30% within the next six months through strategic content distribution

S: Desired outcome, increase website traffic

M: Aims for a 30% increase in website traffic 

A: The goal  is realistic and a time frame of 6 months

R: Expanding brand reach and attracting potential customers

T: The time frame is 6 months, providing a sense of urgency

[Shompa]

It will depend of my primary goal and the brand awareness that my company has.An effective objective for distributing material would be to increase brand awareness and engagement to expand online presence, connect with a larger audience, and maybe attract chances for partnerships or sponsorships.

[SJensen8]

make 20 different Instagram posts a day for a week featuring new products that align with the customer previous purchases. 

[PChatzigianni]

This is an overkill, the engagement will be too little if you post 20 a day and you will manage to get your customer to see 1-2 posts out of all you posted. I would suggest 1-4 a day depending on your brand, following, customer

[nickm2038]

I agree with you. It is a similar issue to creating too many buyer personas. Sticking to generalities can help sometimes otherwise you're pigeon-holed in your measurement of success. Reducing the number of posts per day will prevent drowning out your content and not putting as much pressure on your development teams.

[AWinner]

I would like to make more of a social media presence. With the digital world growing rapidly, it is hard to keep up! with multiple posts a day a company can benefit greatly, and by a diverse variety of posts such as reels, stories, etc. I can reach a wide range of people!

[TBarnes75]

The content distribution goal I would like to set is establishing more of a social media position. I would post up to three times a day vairous types of marketing content while reaching out to establish more followers. I would also present small commercials on my products. 

[ATshiki]

Build and Grow social media channel and community by repurposing existing content blog content that is ranking high seo wise and is converting. Use Canva and Hubspot, Capcut and Biteable to create, schedule and distribute content.

Schedule 2 posts a day for the next 3 months. Engage in communities daily and other comments daily and share informative content in communities when relevant.

[EOre]

chang a blog into a video, then upload it into social media.