What’s an example of an effective content distribution goal?

[kara_susvilla]

There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads.

Setting a content distribution goal is the foundation to building a strategy that drives results. This is accomplished by understanding the purpose behind your distribution efforts, and making your goal SMART.

What is an example of a content distribution goal you would like to set?

Remember, a SMART goal is specific, measurable, attainable, relevant, and time-bound. To learn more about this, check out the Developing a Content Distribution Strategy lesson via HubSpot Academy.

[Irtazat]

Currently, acquiring 2 - 3 clients for my resume service within a month by utilizing content marketing on LinkedIn. For the next month, planned to acquire 6 clients within a month by creating and publishing personalized and specific content on LinkedIn. 

[ValentinoFR]

A similar case, not completely SMART , a goal that my team setted in the past, was increase the effective buyers per year.It was measurable(33%, 300 new buyer, instead of 200 of the year past), atteinable(we did have a bigger and more mature team), relevant(increasing buyers, can increase effectively the company income), and also time-bounded(1 year of time ahead).The problem comes to the SPECIFIC, the HOW on we do that, we only set the goal, but we did not develop an actual strategy that everyone can follow. It turns that everyone was working on their own, there were no allignment, which lead to a non-progr

essive result.

[KMinko]

Creating a campaign for your social media would be a SMART content distribution goal. Paid advertisement through social media is very targeted and will reach thousands of people, bringing in lots of engagement and possible customers to your platform. It is a SMART goal because it is specific, it is measurable by statistics of the post, easily achievable, easily achievable and could be done within the time bounds.  

[SGreenlee]

Post 5 updates about resident activities, socials, and outings per month through the company's blog page to garner interest. This would give families a chance to see the facility in its day to day actions, giving an authentic view to our current customers and future ones.

[TMistry2]

Increase leads via social media by 10% over the next 6 months. This would be done through creating downloads, sales-aid or video content being a lead magnet on the social media platform which will capture our target audience data which we can then use to remarket our products via email or newsletters etc.

[mjones166]

Within the next six months, our goal is to increase the number of qualified leads generated from our content marketing efforts by 25% compared to the previous six months. We will achieve this by strategically distributing high-value content across relevant platforms and channels, optimizing for engagement and conversion. Additionally, we aim to track the source of leads to measure the effectiveness of each distribution channel and refine our strategy accordingly

[MKTMusic]

I see how much the profit was

[JWaller47]

Increase email subscribers by 30% over the next six months to drive traffic to our website, increase awareness of new product features and increase registered users. Utilize owned channels (website and social media), earned channels (partners' social media and blogs), and paid media to drive traffic to our website and CTAs for subscribing to the email list.
Owned Media - Pop-up alert on our homepage plus more noticable homepage CTA for email subscriptions; Feature newsletter/blog content on owned social channels
Earned Media - Share newsletter promotional graphics/links with partners for use on their channels; submit guest blogs to partners' websites to highlight our blog content and other material found in newsletter
Paid Media - Social Media Ads to promote the newsletter

[ZR7]

Create a pillar page linking all our services to one page in 3 months

[JLobo2]

An example would be: Increase website traffic by 30% within the next six months through strategic content distribution

S: Desired outcome, increase website traffic

M: Aims for a 30% increase in website traffic 

A: The goal  is realistic and a time frame of 6 months

R: Expanding brand reach and attracting potential customers

T: The time frame is 6 months, providing a sense of urgency

[Shompa]

It will depend of my primary goal and the brand awareness that my company has.An effective objective for distributing material would be to increase brand awareness and engagement to expand online presence, connect with a larger audience, and maybe attract chances for partnerships or sponsorships.

[SJensen8]

make 20 different Instagram posts a day for a week featuring new products that align with the customer previous purchases. 

[PChatzigianni]

This is an overkill, the engagement will be too little if you post 20 a day and you will manage to get your customer to see 1-2 posts out of all you posted. I would suggest 1-4 a day depending on your brand, following, customer

[nickm2038]

I agree with you. It is a similar issue to creating too many buyer personas. Sticking to generalities can help sometimes otherwise you're pigeon-holed in your measurement of success. Reducing the number of posts per day will prevent drowning out your content and not putting as much pressure on your development teams.

[AWinner]

I would like to make more of a social media presence. With the digital world growing rapidly, it is hard to keep up! with multiple posts a day a company can benefit greatly, and by a diverse variety of posts such as reels, stories, etc. I can reach a wide range of people!

[TBarnes75]

The content distribution goal I would like to set is establishing more of a social media position. I would post up to three times a day vairous types of marketing content while reaching out to establish more followers. I would also present small commercials on my products. 

[ATshiki]

Build and Grow social media channel and community by repurposing existing content blog content that is ranking high seo wise and is converting. Use Canva and Hubspot, Capcut and Biteable to create, schedule and distribute content.

Schedule 2 posts a day for the next 3 months. Engage in communities daily and other comments daily and share informative content in communities when relevant.

[EOre]

chang a blog into a video, then upload it into social media.

[nixtshai]

The ultimate goal is to boost Instagram brand engagement by 15% and drive an increase in website traffic by 20% during the holiday season through strategic distribution of visually appealing and family-centric Christmas meals and recipes centred around traditional hams. This will be achieved with a three channel mix approach showing on owned platforms (IG, Website & Customer E-Newsletters) our recipes while leveraging collaborations with influencers and paid media platforms. During the season will we share user-generated content from the past Christmas seasons across our owned platforms to further encourage new, current and potential customers to share their experiences. All efforts aim to capitalize on the festive season to align and elevate our brand presence within the local food distribution sector within 4months. 

[LDonahue9]

I create monthly digital newsletters to brand my company more than "sell". We also do quaterly printed newsletters that are sent to different zipcodes. We participate in our local chamber and several commuinty events a year to brand ourselves within the community. 

[alannarhodes]

I am creating content for a new brand, but before we market the product line to the general public, we are first meeting with scientists, educators, and researchers to understand the legalities and long-term consequences of releasing the product to the general public. 

We have a current open rate of 65% and an engagement rate of 45%. We aim to encourage advocacy. 

We would like to encourage readers to advocate for our brand and conference within their professional networks by sharing the white paper and invitation with their colleagues. 

Today is 26 March 2024. The white paper will be released on 12 April 2024. We aim to increase the open rate by 20% and the engagement rate by 10% by the 15 July 2024. The conference is scheduled to take place in Miami on 10 October 2024. 

To do this we will share a series of executive summaries and key takeaways to facilitate word of mouth promotion and referrals to the white paper and event. 

This goal is SMART because it is:

• Specific: It targets the open and engagement rate to a specific white paper and invitation.
• Measurable: The increase is quantifiable at 20% and 10% respectively. 
• Attainable: The goal is realistic becauase the content is relevant to the target audience and there's an enticing event invitation attached to the content that can help drive the numbers. 
• Relevant: It aligns with broader company goals of promoting the product concept and acquiring leads/partnerships within the research and education communities. 
• Time-bound: There are specific dates for the white paper release and conference.