What’s an example of an effective content distribution goal?

[kara_susvilla]

There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads.

Setting a content distribution goal is the foundation to building a strategy that drives results. This is accomplished by understanding the purpose behind your distribution efforts, and making your goal SMART.

What is an example of a content distribution goal you would like to set?

Remember, a SMART goal is specific, measurable, attainable, relevant, and time-bound. To learn more about this, check out the Developing a Content Distribution Strategy lesson via HubSpot Academy.

[TBarnes75]

The content distribution goal I would like to set is establishing more of a social media position. I would post up to three times a day vairous types of marketing content while reaching out to establish more followers. I would also present small commercials on my products. 

[ATshiki]

Build and Grow social media channel and community by repurposing existing content blog content that is ranking high seo wise and is converting. Use Canva and Hubspot, Capcut and Biteable to create, schedule and distribute content.

Schedule 2 posts a day for the next 3 months. Engage in communities daily and other comments daily and share informative content in communities when relevant.

[EOre]

chang a blog into a video, then upload it into social media.

[nixtshai]

The ultimate goal is to boost Instagram brand engagement by 15% and drive an increase in website traffic by 20% during the holiday season through strategic distribution of visually appealing and family-centric Christmas meals and recipes centred around traditional hams. This will be achieved with a three channel mix approach showing on owned platforms (IG, Website & Customer E-Newsletters) our recipes while leveraging collaborations with influencers and paid media platforms. During the season will we share user-generated content from the past Christmas seasons across our owned platforms to further encourage new, current and potential customers to share their experiences. All efforts aim to capitalize on the festive season to align and elevate our brand presence within the local food distribution sector within 4months. 

[LDonahue9]

I create monthly digital newsletters to brand my company more than "sell". We also do quaterly printed newsletters that are sent to different zipcodes. We participate in our local chamber and several commuinty events a year to brand ourselves within the community. 

[alannarhodes]

I am creating content for a new brand, but before we market the product line to the general public, we are first meeting with scientists, educators, and researchers to understand the legalities and long-term consequences of releasing the product to the general public. 

We have a current open rate of 65% and an engagement rate of 45%. We aim to encourage advocacy. 

We would like to encourage readers to advocate for our brand and conference within their professional networks by sharing the white paper and invitation with their colleagues. 

Today is 26 March 2024. The white paper will be released on 12 April 2024. We aim to increase the open rate by 20% and the engagement rate by 10% by the 15 July 2024. The conference is scheduled to take place in Miami on 10 October 2024. 

To do this we will share a series of executive summaries and key takeaways to facilitate word of mouth promotion and referrals to the white paper and event. 

This goal is SMART because it is:

• Specific: It targets the open and engagement rate to a specific white paper and invitation.
• Measurable: The increase is quantifiable at 20% and 10% respectively. 
• Attainable: The goal is realistic becauase the content is relevant to the target audience and there's an enticing event invitation attached to the content that can help drive the numbers. 
• Relevant: It aligns with broader company goals of promoting the product concept and acquiring leads/partnerships within the research and education communities. 
• Time-bound: There are specific dates for the white paper release and conference. 

[EJ2]

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To increase brand visibility and engagement by 30% over the next six months through strategic content distribution across various digital channels, focusing on social media platforms, email newsletters, and partnerships with relevant industry influencers.

[TMphahlele]

An example of an effective content distribution goal could be:

Increase the monthly organic traffic to our new 'Guide to Sustainable Living' blog post by 25% within the next quarter by optimizing the content for high-volume keywords related to sustainability, promoting it through weekly social media posts on our platforms, and engaging in guest posting on two well-known environmental blogs.

This goal is SMART because it is:

• Specific: It targets organic traffic to a particular blog post.
• Measurable: The increase is quantifiable at 25%.
• Attainable: The goal is realistic, assuming the content is relevant and there's a potential audience for it.
• Relevant: It aligns with broader company goals of increasing traffic and promoting sustainability.
• Time-bound: The target is set for the next quarter.

[AGinther]

To create a communication line between the owner and the consumer of specific items that are needed/wanted to be added to the website.

[A_Balti]

It will depend of my primary goal and the brand awareness that my company has. For example, if I was a part of a growing startup then my primary aim would be to create brand awareness and that can be done by paid ads, SEO and tracking the CTR, and CPM. If my company already has brand awareness then I can distribute the content to existing users by remarketing.

[ARodriguez12]

When engaging with others and create communication groups.

[ajacobs123]

More engagement.

[cinthyavergara]

I'd use CTOR (Click-Through-Rate)  and evaluate if the content is effective at capturing the attention of my target audience, prompting them to click through to engage with the full content. Then set an increase of "x"% of CTOR in email marketing campings during the next 6 months for brand "Z" for a target group of "loyal" customers. 

[NKiminza]

to have more engagement between people 

[AriSaenz]

An effective content distribution goal would be to exand brand visibility and engagement to grow online presence, connect with a wider audience, and potentially attract opportunities for collaborations or sponsorships

[wahearn]

my goal is to start a blog that attracts target customers to the product im creating awareness for.

[AVyas]

one example of a content distribution goal i would like to set is a hybrid of reaching gender / ethnic based populations where society progressively starts to take less note of how and where they target these certain populations in ad / promotional content.  

[BJones548]

My goal is to increase website and shop traffic by creating brand awareness and incentives on my website. Also utilizing earned channels to bring awareness to my brand and the different incentives my business is offering. 

[LWong23]

An example content distribution goal might be, 

Our goal is to leverage tags, an appealing video caption and mentions in our other videos to make this new video (on why you should join our program) among the top 3 viewed videos on our YouTube channel by December 2024.

[Esther_Bassey]

An example of a content disrtribution goal that i will like to set is setting an attainable SMART goal of generating new 3,000 leads for my company within the next 1 year through owned, paid and earned channels and driving traffic to our website/ socials

[TSavvy]

Since the goals need to be SMART (Specific, measurable, attainable, Relevand and time bound), I have added the word ads feature on my Wordpress blog/website which gives the reader an incentive to read all the blogs while browsing the ads relevant to their lives and shopping history! Since word ads share information about readers and site visitors with advertising partners so they can display personalized ads, the advertisements are usually relevant and attractive to the reader! Overall, this creates a successful content delivery system for content on Wordpress and blogger blogs which are linked with relevant calculators and apps that I am testing out for the apps I want to design and work on in the future!