What’s an example of an effective content distribution goal?

[kara_susvilla]

There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads.

Setting a content distribution goal is the foundation to building a strategy that drives results. This is accomplished by understanding the purpose behind your distribution efforts, and making your goal SMART.

What is an example of a content distribution goal you would like to set?

Remember, a SMART goal is specific, measurable, attainable, relevant, and time-bound. To learn more about this, check out the Developing a Content Distribution Strategy lesson via HubSpot Academy.

[AAB]

1. Increase webinar registrations from LinkedIn by 20% this month
2. Increase blog visitors from search channel by 25% in a quarter
3. Generate 2% conversions for newsletter subscription from all blog visitors
4. Publish 3 articles on industry portal this quarter based on most discussed topics on their forum.

[EKiritsi]

1. Customer Interviews: Engaging in one-on-one conversations with customers has proven to be invaluable. The depth of insights gained through direct interactions helps uncover nuanced details about their motivations, pain points, and aspirations.

2. Surveys and Questionnaires: Deploying well-crafted surveys has provided a structured way to collect quantitative data. It's effective for understanding demographic information, preferences, and identifying patterns across a broader audience.

3. Website Analytics: Delving into website analytics has been a game-changer. Analyzing user behavior on our platforms has allowed for the identification of popular content, navigation patterns, and areas where potential customers might drop off.

4. Social Media Analytics: Monitoring social media engagement has been crucial for understanding our audience's online behavior. Identifying trends, preferred content formats, and the platforms they frequent have informed our social media strategy.

5. Customer Feedback and Reviews: Actively seeking and analyzing customer feedback, whether on our website or third-party review sites, has provided direct insights into customer satisfaction, pain points, and areas for improvement.

6. Sales Team Feedback: Regular collaboration with the sales team has facilitated a better understanding of the challenges faced in the field. Their experiences and direct interactions with customers have contributed valuable context to the buyer persona development.

7. Competitor Analysis: Keeping a close eye on competitors has been instrumental in identifying gaps in the market. Understanding how other players position themselves and learning from their successes and failures has influenced our own strategy.

8. Industry Reports and Studies: Staying informed about industry trends through reports and studies has provided a broader context for our buyer persona development. It helps us align our strategies with larger market dynamics.

[sana18]

Develope a webpage in 1 week with minimal UI/UX to put out the start of the new brand that we will be opening soon and post few data related to the store to make people aware of what are gonna do 

[LMiller24]

An effective content distribution goal example could involve boosting social media and gaining 20% of followers within the upcoming quarter, aiming to enhance the product's visibility.

[LiuyanHe]

The inbound marketing aims to boost organic website traffic by 20% in the next quarter. This involves optimizing content for search engines, sharing blog posts on social media, executing targeted email campaigns, collaborating with influencers, and contributing guest posts to reputable blogs. Success will be measured through increased organic traffic, heightened social media engagement, improved email campaign metrics, influencer impact, and guest blog effectiveness. This comprehensive strategy aligns with inbound marketing principles, aiming to expand the brand's reach and engage the target audience across various channels.

[SKaur71]

I aim to boost website traffic and enhance domain authority by securing 20 backlinks from industry-relevant websites within the upcoming month.

[AKaur31]

Increase organic traffic to the website by 20% within the next quarter through strategic content distribution across various online channels.

[HKaur0]

An effective content distribution goal could be: “Boost website traffic by 20% in the next quarter via social media and email newsletters.” This goal is SMART: Specific, Measurable, Achievable, Relevant, and Time-bound.

[FNour]

Increase the reach of our blog posts by 50% in the next 6 months

[KBrigham]

We currently get approximately 20 leads per month from organic traffic. We would like to increase this to 25 leads per month. We have a 5% conversion rate, so we'd like to increase our organic traffic by 25% to accomodate the increase in leads. 

[ChrisBorba]

Nossa meta contínua é proporcionar conteúdo relevante ao nosso público, buscando sua colaboração para ampliarmos nosso alcance de maneira orgânica, considerando nossos recursos financeiros limitados. Investimos, também, em estratégias de SEO para otimizar nosso site, posicionando-o de maneira mais eficaz e aumentando o tráfego. Isso, por sua vez, direciona os visitantes para uma call-to-action (CTA), encaminhando-os para o nosso funil de vendas. Esse trabalho é executado ao longo do ano, já que a entrada de alunos ocorre a cada 6 meses.

[FRoss5]

We have 300 followers on instagram. We want to increase it to 500 by year's end to increase the number of students who register for our classes. Increasing social media presence is important because our target demographic is 18-24. 

[flopezpez]

I have a restaurant, so we want to triple the number of Opentable reservations in the next 6 months that land over Instagram. This is important because our main buyer personas are currently in Instagram, and we want to make sure that the efforts we're making in our Social Channels impact directly in the sales of the restaurant. 

[breaf]

We currently have 2000 followers on Instagram. We aim to double the number of followers within the next 1-2 years to increase the number of leads. This is important because followers who click on our social media posts and visit our website move to the Attract stage of our sales funnel.

[EAlberty]

I want to increase website traffic and domain authority by obtaining 20 backlinks from industry reevant sites over the next month.

[ABailao]

I want to increase our main web page organic traffic by increasing backlinks from other reputable websites like the New York Times. This will increase our search engine ranking, leading to a more organic traffic.

[DBrown56]

Getting 200 views on my wesbite in the next 6 months, by updating my content and sharing it with people on Linkedin and distributing business cards with my contact information.

[ABailao]

I also would like to increate our website traffic from 300 daily user to 450 daily users in the next tree months, by increasing the number of relevant content and sharing it with people using our own social media page, LinkedIn and Twitter account, and by buying Google Ads.

[ANeff8]

Generate 25 new leads in the next 2 months by targeted email and social media outreach focused on providing valuable content ideas. 

[ABailao]

Another example would be, generate 50 new leads in the next three months by applying email marketing and social media campaign aimed to delivered relevant content to users. 

[OAlake]

Goal: Gaining 1000 youtube subscribers at the end of 3 months.