What’s an example of an effective content distribution goal?

[kara_susvilla]

There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads.

Setting a content distribution goal is the foundation to building a strategy that drives results. This is accomplished by understanding the purpose behind your distribution efforts, and making your goal SMART.

What is an example of a content distribution goal you would like to set?

Remember, a SMART goal is specific, measurable, attainable, relevant, and time-bound. To learn more about this, check out the Developing a Content Distribution Strategy lesson via HubSpot Academy.

[HRardin]

Specific - Reah 1,000 clicks on our blog

Measurable- continually monitor blog for responses

Attainable- Monitor data as it comes in of responses

Relevant- The foot traffic will show that our ideas are reaching people and helping them discover new food aventures

Time Bound- Monitor amount of traffic for 30 days.

[PrabadiPerera]

Specific: 5000 blog reads,2% conversion for newsletter subscription

Measurable: We have the blog platform & analytics to measure its success (number of views,email subscriptions)

Attainable: This is not very high volume, with the right titile & distribution in right social media channels this number is attainable. 2% conversion rate is attainable with the right channels & audience target

Relevant: This helps us attain more leads who are interested in the services we elaborate in the blog posts & we can do timely newsletter campaigns for the the leads

Time bound: This blog campaign can run for 30 days and measure the quantitative success

[AnniceY]

Specific: I want to increase our website's organic traffic by boosting backlinks from reputable websites and blogs. This will increase our search engine ranking, thus bringing in more organic traffic.

Measurable: I’d like 30 new backlinks to our blog.

Attainable: 20 new backlinks this month.

Relevant: This goal aligns with our broader organic content marketing strategy to have more parents in an active role. We would target these parents with content related to raising children. Some examples - understanding child psychology , Nature vs Nurture, environmental & outside influences, How to inspire creativity & confidence in your child and etc.

This could also boost our earned media as we get mentions from advocates, press and third-party bloggers.

Time-bound: I’d like to receive these backlinks within the next month.

[oonyinyLong_pla]

Using owned and earned ads, I intend to generate traffic to our company's website, thereby maximizing sales

[AlexCoMa]

Example of a SMART content distribution goal:

Get 1000 people to read (scroll down 50% and spend more than 2 minutes on the page) a blog post during the next two weeks.

Specific: I want to boost the number of people who do a specific action with a specific blog post

Measurable: Google Analytics helps me set up a goal (scroll down 50% and spend 2 mins) that I can track

Attainable: We're getting about 600 reads of an average blog post per 2 weeks organically. We can leverage paid ads to get the remaining 400, it looks achievable

Relevant: This blog post conveys the main value proposition of our brand, and given that we're focusing on increasing brand awareness, it is relevant to our overall content strategy

Time-bound: next two weeks is a time frame

[Ezrock37]

I would like to increase brand name recognition within our smallest current market segment by 20% before next quarter to have a better chance for inclusion in possible solution options when this segment is making purchasing decisions. 

[AKhan397]

I believe meeting the customers on the platform where they are based is essential. Hence developing platform-acceptable and customer-acceptable content is the key to success.

[Christina_Husse]

Once again on behalf of a client who is selling playground equpiment to schools and large early childhood learning organizations. Having distributed a white paper to a warm list of email contacts within the industry. The white paper has new research information about the benefits of unstructured outdoor play in early childhood development. This would help in the consideration phase for our prospective customer:

Specific: 15% email opens, 3% conversion to download the white paper

Measurable: We have the total number of contacts and the broadcast email platform will report email opens. The whitepaper landing page will report downloads.

Attainable: 15% is only slightly above average for this industry, and it's likely as this is new information available for this industry and with the right subject line is likely to be of interest to the recipient.  3% conversion rate among people who opened the email is also attainable for this list of warm leads.

Relevant: This helps us identify a smaller group of warmer leads for our sales team to follow up with in 1:1 phone calls.  This should help the sales team prioritize their time and achieve higher close rates - which was identified as important for this team that has so many responsibilities

Time bound: This email campaign should be complete within 30 days.  Feedback from the sales team about their results should be available within 120 days.

[mayuresh2708]

As a digital marketing consultants I would like metion here is that by using Owned channels and Earned channels we will be able to drive the traffic to our website and will be able to achive the effective content distribution goals. 

[KDonk]

A content distribution goal that I would like to set would be to double my website traffic in two months by doubling my investment in paid Google ads and generating twice the amount of social media posts. 

[JIrele]

I want to increase the number of traffic to my blog. 

[khala]

Generating 1000 organic traffic to my website using paid google ads.

[ShilpaPhattepur]

As a digital marketing consultants I would like metion here is that by using Owned channels and Earned channels we will be able to drive the traffic to our website and will be able to achive the effective content distribution goals.  

[EsLauraCC]

SMART: Goal of 100 closed-won upsells of a new product during Q3.

[Listen2sunrise]

I put down the assumptions to lay out the possible conversion path: 

What content to publish and how frequent: 

• written content every Tuesday on the topic of product,
• video content every Thursday on how-to demo,
• video content every Sunday on what is behind the scene

Where to publish and how long: 

• in the next 3 months, on the social media company accounts (owned) across platform X/Y/Z with content tailored suitable for each platform, 

What to measure: 

• achieve page authority in SERP on the keywords of A/B/C/D,
• and X clicks to the business website (homepage or specific landing pages depending on CTA) which will contribute Y% conversion as shown in the "direct/ organic/social/paid?" traffic sources.

Much appreciation for comments on how content marketing works is assigned credits in the attribution modeling. 

[LAP]

Using SMART goals as a guideline.

[PFonseca]

Generate 150 new leads using our forms in 5 months using paid ads

[SBilal]

Making sure that Goals, target audience & relevant research has been conducted prior to evaluating the platforms to market your content on depending on the stage of the customer you are targeting for. 

[mnashar]

DRIVE TRAFFIC  OF NEW WEBSITE VISITETOR AS 500  MONTHLY  BY PUBLISHING    RICH  CONTENT 4 PLOG POSTS WEEKLY PLUS 3 POSTS DAILY ON SOCIAL MEDIA ACCOUNTS FOR AWARNESS STAGE .

[Jiayan]

Use the SMART framework. Define what problem to solve, and how to solve it. Develop achievable, Measurable, Relevant, and clear completion times.
For example, it is measurable. If you are a ride-hailing app company, you want to promote and increase user downloads in the first week. This number needs to be based on the user base of the app and the competition data of peers. If you are brand new without users. the app, in the first week with standard promotion, can reach up to 100 downloads, I think.

[uchinedu]

I want to generate 300 sales leads in one month using instagram ads