What’s an example of an effective content distribution goal?

[kara_susvilla]

There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads.

Setting a content distribution goal is the foundation to building a strategy that drives results. This is accomplished by understanding the purpose behind your distribution efforts, and making your goal SMART.

What is an example of a content distribution goal you would like to set?

Remember, a SMART goal is specific, measurable, attainable, relevant, and time-bound. To learn more about this, check out the Developing a Content Distribution Strategy lesson via HubSpot Academy.

[ADaramola]

Content distribution goals can be classified into two 

1) Identification of purpose ; which involves, asking questions that can help to brainstorm our purpose. E.g what content are we sharing to put impact on marketing and what are our expectations after promoting the content, which is to generate new leads.

To achieve this brand awareness must be created, how to increase traffic, generate new lead and convert and retens customers.

2) Crafting a smart goal ; the purpose we identify should help us in crafting our goal.

Getting our goals smart is achievable when specific, measurable, attainable, relevant and time bound goals are implemented.

• All this content marketing strategies could also boost our traffic through earned media

[MCossa]

An example of an effective content distribution goal might be: "Increase blog traffic by 20% over the next three months by sharing posts on social media and optimizing for SEO." This goal is SMART

[Ureshii69]

Increase organic website traffic by 30% within the next six months through targeted content distribution on social media platforms.

[CFederico]

Your example is great! It’s specific, measurable, and achievable, which makes it a solid SMART goal. I especially like how you included the methods for achieving the goal, like sharing posts on social media and optimizing for SEO. That gives the goal a clear path and makes it easier to track progress. You could also consider adding a way to measure engagement, like "Increase blog traffic by 20% and improve engagement by 10% through social media shares and SEO optimization." That way, you're not only focusing on traffic but also how people are interacting with your content.

[ashwinikr]

Increase organic website traffic by 30% within the next six months through targeted content distribution on social media platforms.

[YHernandezpm1]

Within the content, an example is to increase program awareness and enrollment of 100 new beneficiaries through social media and email outreach within the next three months.

[lbcmarks]

My position is new to the team, so we are beginning to formulate these goals together. My role is to help increase membership for our association, so I imagine my goals will be revenue $ or # of members-based.  I always try to tie my goals to the 'M' in SMART. But what I'm realizing is that my goals may change over time, at first it may be # of members. As that goal is attained or as scope shifts, it may switch to revenue, etc. I'll look forward to using my content accordingly; it'll need to be agile to the goal. I understand this doesnt exactly answer the posted question, but for me, I think my content goal will be flexible to our business needs at the time!

[ATriplettHill]

Content distribution includes leveraging various channels to publish, share, and promote your content it help captureyour target audienceattention and drive more traffic to your site. Content Marketing drives sales.

[DavK]

In my recent work implementing a pre-consultation for an indigenous organization, the team and I analyzed ideas discussed in five meetings and presented a final document and presentation. This content was later posted on the organization's Facebook page to inform those who did not attend the meetings. The purpose behind our distribution efforts is to inform and engage the broader community about the outcomes of the pre-consultation, ensuring that even those who did not attend are aware of the key findings and decisions.

My SMART goal for this content distribution was to increase the reach and engagement of the final pre-consultation document and presentation by achieving a minimum of 500 unique views and 100 shares on the Facebook post within the first month of publication. This goal was specific. It was measurable, with defined metrics of 500 unique views and 100 shares. Based on previous engagement rates on the organization's Facebook page and the relevance of the content to the community, this goal is attainable. It was also relevant, aligning with the broader objective of ensuring the community is informed and engaged with the outcomes of the pre-consultation, which is crucial for the organization's transparency and community involvement. Finally, it was time-bound, with a clear time frame of achieving the goal within the first month of posting the content. By setting this SMART goal, teh team and I created a clear and actionable plan that guided the organizations content distribution strategy and help achieve the desired results.

[JonasDominique]

As a part of our SEO strategy, we are aiming to increase page authority for old blogs that have relevant topics and reposting them to extend their life. To do this, we will repurpose 4 blogs per month for Q4 and repost them with new images and social copy. We will measure success by measuring the keyword rankings on those pages and pushing to increase the number of keywords in the top position for 4 targeted and relevant keywords. This aligns with our overall goal to focus on our top performing source - organic, and to efficiently repurpose existing content rather than recreating and deleting content. We will achive this in 90 days. 

[AAsonibare]

I will upload a variety of short posts about vehicle faults on my Instagram channel in order to generate 20 additional leads above my current monthly average for vehicle servicing. I will upload 2 posts a day, one at about lunch time and the other at about closing time. 

[RBatra2]

I want to write blog posts, I will be writing 4 blogs every week and ensure that atleast 150 peple become my initial subscribers. The blog will be providing information to how to deal with stress and anxiety and keep up as an international student.

[AksD]

Increase the number of qualified leads from content marketing by 25% within the next quarter through targeted distribution on social media and email marketing campaigns.

[Wiwanthanee]

the goal should be specific, measurable, attainale, relevant and time-bound.
example : 
1. specific - we could acheive new traffic from backlinks to our website. 

2. measurable - we could have 20 backlinks to our website.

3. attainble - we would have 10 backlinks this month, so next month would increase to 20 backlinks.

4. relavant - we could boost the traffic from another paid and earn channel. 

5. time-bound : we could have a 20 backlinks to our website by 1 and half month.  

[AnviParadkar25]

Specific: Distribute blog posts, videos, and infographics across social media platforms, email newsletters, and guest posts on relevant websites.

Measurable: Achieve a 20% increase in website traffic and a 15% increase in engagement metrics (likes, shares, comments) within three months.

Achievable: Utilize existing content creation resources and social media management tools to schedule and track posts.

Relevant: Focus on content related to the core topics of the business, targeting the audience interested in those subjects.

Time-bound: Implement the distribution strategy over the next three months and evaluate its effectiveness at the end of this period.

[tgalamarketing]

Make sure they can always fall into SMART categorization.

[JLemes2]

Smart

[Volt]

enhance SEO: Optimise blog posts for relevant keywords to improve search engine rankings.

Social Media Metrics: Monitor engagement metrics (likes, shares, comments) on social media posts.

[SAdhavHi]

SEO, Posting Content

[ASilvaAlves]

Create the goal

SMART

Specific

Mesaruble

Attainable

Relevant

Time-bound

[04615]

Through SMART GOALS

SPECIFIC

MEASURABLE

ATTAINABLE

RELEVANT

TIME BOUND