What’s an example of an effective content distribution goal?

[kara_susvilla]

There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads.

Setting a content distribution goal is the foundation to building a strategy that drives results. This is accomplished by understanding the purpose behind your distribution efforts, and making your goal SMART.

What is an example of a content distribution goal you would like to set?

Remember, a SMART goal is specific, measurable, attainable, relevant, and time-bound. To learn more about this, check out the Developing a Content Distribution Strategy lesson via HubSpot Academy.

[ATriplettHill]

Content distribution includes leveraging various channels to publish, share, and promote your content it help captureyour target audienceattention and drive more traffic to your site. Content Marketing drives sales.

[DavK]

In my recent work implementing a pre-consultation for an indigenous organization, the team and I analyzed ideas discussed in five meetings and presented a final document and presentation. This content was later posted on the organization's Facebook page to inform those who did not attend the meetings. The purpose behind our distribution efforts is to inform and engage the broader community about the outcomes of the pre-consultation, ensuring that even those who did not attend are aware of the key findings and decisions.

My SMART goal for this content distribution was to increase the reach and engagement of the final pre-consultation document and presentation by achieving a minimum of 500 unique views and 100 shares on the Facebook post within the first month of publication. This goal was specific. It was measurable, with defined metrics of 500 unique views and 100 shares. Based on previous engagement rates on the organization's Facebook page and the relevance of the content to the community, this goal is attainable. It was also relevant, aligning with the broader objective of ensuring the community is informed and engaged with the outcomes of the pre-consultation, which is crucial for the organization's transparency and community involvement. Finally, it was time-bound, with a clear time frame of achieving the goal within the first month of posting the content. By setting this SMART goal, teh team and I created a clear and actionable plan that guided the organizations content distribution strategy and help achieve the desired results.

[JonasDominique]

As a part of our SEO strategy, we are aiming to increase page authority for old blogs that have relevant topics and reposting them to extend their life. To do this, we will repurpose 4 blogs per month for Q4 and repost them with new images and social copy. We will measure success by measuring the keyword rankings on those pages and pushing to increase the number of keywords in the top position for 4 targeted and relevant keywords. This aligns with our overall goal to focus on our top performing source - organic, and to efficiently repurpose existing content rather than recreating and deleting content. We will achive this in 90 days. 

[AAsonibare]

I will upload a variety of short posts about vehicle faults on my Instagram channel in order to generate 20 additional leads above my current monthly average for vehicle servicing. I will upload 2 posts a day, one at about lunch time and the other at about closing time. 

[RBatra2]

I want to write blog posts, I will be writing 4 blogs every week and ensure that atleast 150 peple become my initial subscribers. The blog will be providing information to how to deal with stress and anxiety and keep up as an international student.

[AksD]

Increase the number of qualified leads from content marketing by 25% within the next quarter through targeted distribution on social media and email marketing campaigns.

[Wiwanthanee]

the goal should be specific, measurable, attainale, relevant and time-bound.
example : 
1. specific - we could acheive new traffic from backlinks to our website. 

2. measurable - we could have 20 backlinks to our website.

3. attainble - we would have 10 backlinks this month, so next month would increase to 20 backlinks.

4. relavant - we could boost the traffic from another paid and earn channel. 

5. time-bound : we could have a 20 backlinks to our website by 1 and half month.  

[AnviParadkar25]

Specific: Distribute blog posts, videos, and infographics across social media platforms, email newsletters, and guest posts on relevant websites.

Measurable: Achieve a 20% increase in website traffic and a 15% increase in engagement metrics (likes, shares, comments) within three months.

Achievable: Utilize existing content creation resources and social media management tools to schedule and track posts.

Relevant: Focus on content related to the core topics of the business, targeting the audience interested in those subjects.

Time-bound: Implement the distribution strategy over the next three months and evaluate its effectiveness at the end of this period.

[tgalamarketing]

Make sure they can always fall into SMART categorization.

[JLemes2]

Smart

[Volt]

enhance SEO: Optimise blog posts for relevant keywords to improve search engine rankings.

Social Media Metrics: Monitor engagement metrics (likes, shares, comments) on social media posts.

[SAdhavHi]

SEO, Posting Content

[ASilvaAlves]

Create the goal

SMART

Specific

Mesaruble

Attainable

Relevant

Time-bound

[04615]

Through SMART GOALS

SPECIFIC

MEASURABLE

ATTAINABLE

RELEVANT

TIME BOUND

[والزهراني]

An example of an effective content distribution goal is: increasing the monthly views of blog posts by 20% over the next three months by improving SEO strategies and promoting through social media.

[AAlegriaReyna]

Create the goal

SMART

Specific

Mesaruble

Attainable

Relevant

Time-bound

[Ghelmerr]

To creat an SMART goal.

- Specific: Create a new video showing a new product and promove it on Earn and Paid Channels;

- Measurable: Earn 100 new leads and 150 new followers in 1 week;

- Attainable: It's a new brand, so we can't create a lot of expectations if we have no previously tests;

- Relevant: Make sure all forms of communication align with our Brand Voice and Objective;

- Time-Bound: we have to promove the video a whole week with other content on our Own Channel, after 1 week, analyse the insights and creat a new goal.

[GFernandes6]

O objetivo é chamar possíveis clientes por meio das redes sociais.

S - (Specific) Fazer um perfil informativo nas principais redes sociais e publicar contéudo relevante, informátivo e sobre tudo atraente.

M - (Measurable) Tornar o perfil verificado em um período de 8 meses.

A - (Attainable) Várias pessoas que começam a produzir contéudo para redes sociais acabam tendo seus perfis verificados então com as estrátegias corretas e toralmente possível atingir essa meta.

R - (Relevant) Sempre buscar inovar e tentar ao máximo acompanhar as tendências que surgem para nos manter a par de tudo e assim atrair cada vez mais possíveis compradores para nossa marca.

T - (Time-Bound) Temos 1 ano para fazer isso então vamos separar 4 meses estudando e testando e então nos próximos 8 meses estaremos focados em colocar em tudo em prática.

[RMarques0903]

Goal is to increase leads through social media platforms.

S- Create informational content through short and long form videos

M- Earn 100 new followers every month after the 2nd month

A- Business didn't use social media so would be starting from scratch

R- Make sure all forms of communication align with our Brand Voice and Objective

T-Do this consistently over the next 6 months, gather and anaylse results and adjust the goal from there

[fkaada]

Goal: Spread awareness and increase leads with social media 

S - create educational social media posts 

M - aim for 3000 new followers in two months 
A - relevant based on market research and email list
R - ensure that the overall aim of company is never lost or diluted for sake of gaining followers 
T - create progress report weekly and adjust content as needed to reach goal

[rajdeepak07]

 converting a leads to customer:

Publish high-quality, industry-relevant content (articles, videos, infographics)

Utilize LinkedIn's publishing features (LinkedIn Pulse, LinkedIn

• Respond to comments and messages promptly
• Participate in relevant LinkedIn groups and discussions

Generating High qualify leads

Respond to comments and messages promptly

Participate in relevant LinkedIn groups and discussions

Invest in marketing and ads