What's an example of a buyer persona with corresponding buyer's journey?

[Champion]

Buyer personas are key to creating a successful inbound business. Each buyer persona has his or her own journey to making a well-informed decision (i.e. buyer's journey).

The buyer's journey is comprised of three stages:

• Awareness Stage: The buyer becomes aware that they have a problem.
• Consideration Stage: The buyer defines their problem and considers options to solve it.
• Decision Stage: The buyer evaluates and decides on the right provider to administer the solution.

Name a brand that you're a buyer persona for. What does your journey look like to doing business with them?

*To learn more about this, check out the Developing the Buyer's Journey for Your Business lesson via HubSpot Academy. 

[RGipson8]

Awareness Stage: An indipendent jazz artist has been viewing our posts on social media for a while 

Consideration Stage: The artist has been comparing our platoform and services to others they've seen

Decision Stage: The artist decides to choose our platform and services

[lmald037]

Brand: Lululemon (Athletic Apparel)

Buyer Persona Name: Fit Fiona

Demographics:

• Age: 30-40
• Gender: Female
• Location: Urban area
• Lifestyle: Health-conscious, values fitness and wellness, works in a professional environment

Buyer's Journey:

Awareness Stage:
Fit Fiona realizes her current workout clothes aren’t comfortable or supportive enough for her active lifestyle. She often feels limited in her range of motion during yoga or high-intensity workouts and becomes aware that this impacts her performance and motivation.

Consideration Stage:
She starts researching high-quality, comfortable, and durable athletic wear that supports her activities, from yoga to running. She looks into different brands, reading reviews and comparing options, focusing on materials, fit, and style. She frequently hears positive things about Lululemon from friends and fitness influencers.

Decision Stage:
After trying out a few options in stores and reading more about Lululemon’s products, Fit Fiona decides to purchase a pair of Lululemon leggings. She’s impressed by their reputation for quality and durability, and she appreciates the brand’s focus on performance and comfort, which matches her active lifestyle.

Through this journey, Fit Fiona goes from being aware of her discomfort to choosing Lululemon as a reliable solution, influenced by research, peer recommendations, and personal experience with the brand.

[Graciouslygrace]

What's an example of a buyer persona with corresponding buyer's journey?

Awareness stage:

Example 

Gracious realises that she has not had anything to eat and is already feeling weak. Knowing how weak she is, she can't afford to prepare anything herself. 

Consideration stage:

Example 

Gracious starts to look in to restaurants online that has the meal she wants and does home delivery around where she stays within a short frame of time

Decision stage:

Example

Gracious eventually settles for a particular restaurant because they meet all her specifications and the reviews are positive.

[CynthiaWanjiru4]

Awareness Stage:
Example:
Maria realizes that her skin doesn’t look as vibrant as she wants, and she notices unevenness in her complexion, making her feel less confident. This prompts her to look into solutions for improving her skin tone and achieving a flawless look.

Consideration Stage:
Example:
Maria begins researching products that could help improve her skin’s appearance. She reads articles, watches tutorials, and sees product reviews on social media. She considers different makeup solutions, such as foundations, BB creams, and concealers, and learns about Maybelline's Fit Me foundation, which promises a natural, breathable finish. She becomes intrigued by its variety in shades and benefits for all skin types.

Decision Stage:
Example:
After comparing brands, Maria narrows her options and decides that Maybelline’s Fit Me foundation offers the coverage and color match she’s seeking. She reads final customer reviews and even checks if there are any deals. Convinced by the quality and price, Maria decides to purchase the Maybelline Fit Me foundation.

[Azizshubaily]

Awareness: Meterosexual Matt is the only guy amongst his friends who still shaves. He lacks the advice he might get from buddies since they don't do a clean shave. He begins his information search.

Consideration: He evaluates the alternatives in front of him (Gillette, Remmingtom, ..etc) for the best shave possible. His loyalty to Gillette comes into play.

Decision: He executes his desire to have the best shave on planet earth and chooses Gillette Fusion.

[PNakade]

Name a brand for which you're a buyer persona.
Manish Potato Wholesaler.

What does your journey look like to doing business with them?
: I am creating the buyer persona for the local potato wholesaler

: Awareness Stage: The buyer becomes aware that they have a problem the potatoes are less in stock

Consideration Stage: The buyer defines their problem and considers solutions.
: the buyer has to sell to a large number of local people so he considers visiting the local potato wholesaler

Decision Stage: The buyer evaluates and decides on the right provider to administer the solution.

The buyer visits a nearby local potato wholesaler compares the prizes watches the interviews of local big wholesalers and decides to buy.

[MaduFavour001]

Awareness: Jack is a creative artist who is also passionate about sales, he is contemplating on what social media to push his art and build a community. 

Consideration: He creates different handle on various social platforms, while considering which platforms to focus on posting and pushing his art consistently on.

Decision: After researching and reading reviews of small scale businesses and creative on how Tiktok change their life for good, by boosting their sales and giving them a community and how the algorithm pushes creative contents, he decided on Tiktok.

[EOrrante]

Toyota

Awareness Stage: The buyer's car keeps breaking down and realizes that he will need a new one. 

Consideration Stage: He is debating between Honda and Toyota because they are the most reliable car manufactures. 

Decision Stage: He finally decides on a toyota becuase of the excellent services he got while looking at the cars and all the benefits included with his car. 

[NJohnston]

Awareness: A physician is aware that they are spending more time completing documentation than talking to their patients.

Consideration: The physician considers various options to help with their problem including reducing their patient volume, hiring another provider for their practice, or hiring a medical scribe to help them complete their documentation.

Decision: The physician decides to hire a medical scribe, and researches a list of medical scribe companies and compares their services and prices.

[VAguado]

For example 

Brand: Garmin (marine electronics)

Awareness: I need better navigation tools for my work as a captain.

Consideration: I compare Garmin with competitors like Raymarine, focusing on features and reliability.

Decision: After reviewing feedback and testing demos, I choose Garmin for its fit and purchase it.

[OBedekemo]

weight manegment program

• Awareness Stage: The buyer is aware of thier weight gain
• Consideration Stage: The buyer looks for the fastest, easiest and sustainable way to lose weight ,buyer might consider metabolisim pills, gym membership caloiore counter slim down programes and diets
• Decision Stage: The buyer has chosen a method and is now consiendreing providers eg weight manegment programs , providers available WW(Wight watchers) ,Loom and Mayo clinic diets program (my program)

[IANNNAKANISHI]

An example is

Awareness; Realizing they need to buy new luxury goods because they have not in a while

Consideration: Looking over what is popular and things that interest them, online shopping.

Decision: Looking across different sites and in person stores and asking friends about it and buying.

[TJunes5]

Tissot watches

• Awareness Stage: looking for watches for birthday present when turning 50
• Consideration Stage: classic metallic watch for budget between 500€-1000€. 
• Decision Stage: comparing Seiko and Tissot for design, brand and feeling

[Whtrbt7]

Awareness: The need for information in order to better spin the flywheel, process funnels, and drive revenue.

Consideration: The realization that a CRM with marketing automation better helps collect data and utilize it to Attract, Engage, and Delight.

Decision: Evaluating the different CRM solutions from the many companies that offer them and finding the best provider that not only has the product but has values that align.

[apenaflorida]

Awareness Stage:
The client was having a hard time setting his appointment because of his hectic schedule.

Consideration Stage :

The Client decided to hire a Virtual Assistant from an Agency to handle the scheduling of his appointments.

Decision Stage:
The Client gathered insights from the reviews on their pages then chose the most reliable Agency .

[litolalaguna]

Awareness: Problem: Struggling With Customer Relationship Management.

Considaration: Im actively researching on all sorts of CRMs to check which one is the best for me.

Decision: I have my list of CRMs, now im narrowing them down to decide which CRM im going to start using.

[sbrt_]

What's an example of a buyer persona with corresponding buyer's journey?

• Awareness Stage: A person who's looking to change a career, wanting to become a Project Manager to get higher salary as he is not quite contented of his current income. Only available every weekends and/or weekday evening.
• Consideration Stage: Considering to enrol in an online school. Searching to find a couple to choose from that answers to what he's looking for.
• Decision Stage: Choosing the online school the fits what he's looking for and has a great reviews. Has a schedule where he can surely attend to and finished the course.

[CIsaksen]

Awareness: Need to fulfill laws/regulations

Consideration: Searching for a service that covers all law requirements.

Decision: They choose the option that covers most, and with good consulktancy support.

[jb20]

My example is a buyer who is looking into email marketing certification courses. 

Awareness Stage: I'm looking for email marketing certifications to give me more credibility as an email marketing freelancer.

Consideration Stage: Hubspot offers free certifications just for signing up. They are a well-known brand.

Decision Stage: I sign up for Hubspot to take certification courses. 

[Anass]

Awareness: Problem: Struggling With Customer Relationship Management.

Considaration: Im actively researching on all sorts of CRMs to check which one is the best for me.

Decision: I have my list of CRMs, now im narrowing them down to decide which CRM im going to start using.

If my understanding of the buyer journey has issues in it please reply, thanks in advance!