Inbound

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HubSpot Employee
HubSpot Employee

What's an example of a buyer persona with corresponding buyer's journey?

Buyer personas are key to creating a successful inbound business. Each buyer persona has his or her own journey to making a well-informed decision (i.e. buyer's journey).

 

The buyer's journey is comprised of three stages:

  • Awareness Stage: The buyer becomes aware that they have a problem.
  • Consideration Stage: The buyer defines their problem and considers options to solve it.
  • Decision Stage: The buyer evaluates and decides on the right provider to administer the solution.

Name a brand that you're a buyer persona for. What does your journey look like to doing business with them?

 

*To learn more about this, check out the Developing the Buyer's Journey for Your Business lesson via HubSpot Academy. 

482 Replies 482
ckibira
Member

What's an example of a buyer persona with corresponding buyer's journey?

Awareness Stage: My old laptop started crashing and slowing down, disrupting my work.

Consideration Stage: I researched laptops, focusing on performance, portability, and durability, and Lenovo stood out.

Decision Stage: I chose a Lenovo Yoga for its powerful specs, versatility, and promotional discount.

0 Upvotes
JMUXTOUCH
Contributor

What's an example of a buyer persona with corresponding buyer's journey?

Buyers journey for buying insurance

1. Awareness:

Problem: The potential customer might not even realize they need insurance, or they may have a vague sense of needing protection but not know what type.
Questions:
"What could happen if I don't have insurance?" (e.g., car accident, health issues, property damage)
"What types of insurance are available?" (e.g., car, health, home, life)
Triggers:

Life events (marriage, buying a car, having children)
Experiencing a negative event (car accident, illness)
Seeing insurance ads or marketing materials
Recommendations from friends, family, or financial advisors

2. Consideration:

Solution: The potential customer starts researching different insurance providers and policies to understand their options.
Questions:
"What coverage do I need?"
"How much will insurance cost?"
"Which insurance company is the best for me?"
Activities:

Comparing quotes from different providers
Reading online reviews and ratings
Talking to insurance agents or brokers
Researching specific types of insurance (e.g., auto insurance coverage options)

3. Decision:

Evaluation: The potential customer assesses the different options and narrows down their choices.

Decision: They choose the insurance provider and policy that best meets their needs and budget.
Factors considered:

Price of the policy
Coverage offered
Reputation of the insurance company
Customer service reviews
Ease of filing claims

0 Upvotes
MTiwari18
Member

What's an example of a buyer persona with corresponding buyer's journey?

Need a data analysis tool / software :

Awareness stage :: Starts researching online about various tools available to analyze data 

Consideration stage :: He has tried his hands on various free trial versions of the software

Decision stage ::  He decides to consider one software and purchases the subscription of same

0 Upvotes
SSaberi
Member

What's an example of a buyer persona with corresponding buyer's journey?

Need a Car

  • Awareness: the prospect needs a car, so he starts to search online for different brands and models. He also looks through options, each offer. 
  • Consideration: he has complied plenty of models based on these criteria, budget, style, maintenance, services, company brand
  • Decision: He finally decides to narrow down his list to the one that is in line with his interests and desires in terms of style, and complies with his budget. 
0 Upvotes
JBenjamin0
Member

What's an example of a buyer persona with corresponding buyer's journey?

awarness stage

0 Upvotes
MCastillo00
Member

What's an example of a buyer persona with corresponding buyer's journey?

awareness: buyer becomes aware they are at risk and comes across our brand online

consideration: The buyer needs to mitigate their liability and downloads a guide from our website. 

Decision: The buyer has now evaluated several providers and has chosen us because we provided them with the appropriate content at each touchpoint. 

0 Upvotes
Sna422
Member

What's an example of a buyer persona with corresponding buyer's journey?

 

Persona: Emily Green, 29, eco-conscious marketing manager in Portland, OR, values sustainability and seeks products with minimal environmental impact.

Journey: Needs a new laptop; researches eco-friendly options online, evaluates brand sustainability, features, and reviews, then compares two final choices.

Decision: Chooses the best product based on price, availability, and eco-friendly features, and makes a purchase from an aligned retailer.

 

0 Upvotes
Ray16
Member

What's an example of a buyer persona with corresponding buyer's journey?

awareness: buyer is too busy to maintain property

consideration: research options for landscping companies

decision: sees our website, story, and positive reviews and books a free consultation.

0 Upvotes
Mirunguva
Member

What's an example of a buyer persona with corresponding buyer's journey?

I am a buyer persona,interested to purchase an online course .Awarness:I need this course in order to improve myself in my current business,Consideration:I have settle for inbound marketing because it will help me reach my targer customers

0 Upvotes
BKaphle
Member

What's an example of a buyer persona with corresponding buyer's journey?

m a marketing student interested in buying a new phone case. First, I realize I need a replacement (Awareness Stage). Then, I research different options online, comparing features and prices (Consideration Stage). Finally, I decide to purchase a phone case from TechGear because it offers the best combination of style and durability (Decision Stage).

IllustriousS436
Participant

What's an example of a buyer persona with corresponding buyer's journey?

Buyer Persona for Starbucks.

Awareness Stage: I want to try something new, but I'm unsure about what kind of coffee I want to get. Do I want it hot or iced? Flavor or no flavor syrup? Bitter, sweet or semi-sweet? Dairy or non-dairy milk? There are too many options.

Consideration Stage: A caramel machiatto is semi-sweet. A chai latte is sweet. A cold brew with milk is bitter. I consider trying something iced that is semi-sweet with a non-dairy milk.

Decision Stage: I decided to try the iced caramel machiatto with oat milk. After stirring it to mix the caramel drizzle and vanilla flavor, I take a sip and I am satisfied.

0 Upvotes
KFarmer1
Contributor | Diamond Partner
Contributor | Diamond Partner

What's an example of a buyer persona with corresponding buyer's journey?

I became aware of a physical change a few months. I considered the different approaches to help and wanted to try a natual route first.  I shared my problem with my sister. She reccomended a vitamin brand given her trust in the sourcing of the ingredients and the positive impact they had on her health. I looked up their website, read through their reviews and options, was offered a promo code while on the site and am now have a monthly subscription with them. 

Kawish2000
Member

What's an example of a buyer persona with corresponding buyer's journey?

Let's create a buyer persona and map out their buyer's journey:

Buyer's Journey:

Awareness Stage.
Consideration Stage.
Decision Stage.
Post-Purchase Stage.

0 Upvotes
JMorel
Participant

What's an example of a buyer persona with corresponding buyer's journey?

Dean is now aware that he has contaminted water at his new construction site.  Before continuing with laying the foundation for a new high-rise building, he must find a remedial contracting company to clean the water and remove it from the job-site.  Dean has considered doing a cheaper route that will not necessarily provide an accurate means to cleaning the water and removing it the first time.  He knows that if he chooses GWTT, he will get a solution that is accurate and done right the first time.  No cut corners and no extra wasted time. Dean chooses GWTT because he knows that if he provides them with an accurate sample, their engineers will come up with a tailored solution to meet their needs. 

 

 

KLawani
Member

What's an example of a buyer persona with corresponding buyer's journey?

I am a buyer persona for hp laptop company and my problem was that I already had a laptop but it was slow and could no longer perform some functions like programming and running some programmes because it was hdd so I knew my problem and I was at my decision stage and went ahead and purchased a better hp laptop convertible, touch screen that was sdd and very fast.

0 Upvotes
RWellman
Member

What's an example of a buyer persona with corresponding buyer's journey?

Greenworks Lawn Equipment - My problem was that I did not want gas powered lawn equipment and wanted to replace with something easy, clean, reliable. I decided on battery operated equipment. I did my research and saw that Greenworks was a top brand and had many great reviews. I decided to buy a Greenworks lawn mower. 

Tarik
Participant

What's an example of a buyer persona with corresponding buyer's journey?

I am a buyer persona for tech gadgets. For many of my problems, I usually try to look for a tech gadget to solve the problem, if I can find something, then I will start researching about the gadget and alternatives, and lastly if I choose to buy the gadget I will start checking reviews.

FGordon0
Member

What's an example of a buyer persona with corresponding buyer's journey?

I'm a buyer persona for dog food. I don't eat it personally. My dog does, but he's rubbish at shopping so gets me to do it.

I know I have to buy him food, so there is no choice is that aspect, but there are thousands of brands, so I have two key things I need to consider.
1) What dog food do I buy
2) Where do I buy it from

To answer question 1, I need to research the product options. ingredients, heath benefits, suitability.
To answer question 2, I have research availability and price

Ultimately the decison comes down to what is healthiest for my dog and his longevity, then where I can buy it locally for the cheapest price point.

 

CGEdwards
Member

What's an example of a buyer persona with corresponding buyer's journey?

Buyer Persona: Career Oriented Women

Awareness: Many women do not gain advancement opportunities because of the lack of time and resources that they feel is alloted to them.

Consideration: There are different avenues for free and short-term education as well as career services.

Decision: Provided an invaluable career service and articles for career advancement.

0 Upvotes
JK20241
Member

What's an example of a buyer persona with corresponding buyer's journey?

I think I have a lgeal issue with an employee.  I definetly require legal assistance.  What lawyers can help me

0 Upvotes