What's an example of a buyer persona with corresponding buyer's journey?

[Champion]

Buyer personas are key to creating a successful inbound business. Each buyer persona has his or her own journey to making a well-informed decision (i.e. buyer's journey).

The buyer's journey is comprised of three stages:

• Awareness Stage: The buyer becomes aware that they have a problem.
• Consideration Stage: The buyer defines their problem and considers options to solve it.
• Decision Stage: The buyer evaluates and decides on the right provider to administer the solution.

Name a brand that you're a buyer persona for. What does your journey look like to doing business with them?

*To learn more about this, check out the Developing the Buyer's Journey for Your Business lesson via HubSpot Academy. 

[BKaphle]

m a marketing student interested in buying a new phone case. First, I realize I need a replacement (Awareness Stage). Then, I research different options online, comparing features and prices (Consideration Stage). Finally, I decide to purchase a phone case from TechGear because it offers the best combination of style and durability (Decision Stage).

[IllustriousS436]

Buyer Persona for Starbucks.

Awareness Stage: I want to try something new, but I'm unsure about what kind of coffee I want to get. Do I want it hot or iced? Flavor or no flavor syrup? Bitter, sweet or semi-sweet? Dairy or non-dairy milk? There are too many options.

Consideration Stage: A caramel machiatto is semi-sweet. A chai latte is sweet. A cold brew with milk is bitter. I consider trying something iced that is semi-sweet with a non-dairy milk.

Decision Stage: I decided to try the iced caramel machiatto with oat milk. After stirring it to mix the caramel drizzle and vanilla flavor, I take a sip and I am satisfied.

[KFarmer1]

I became aware of a physical change a few months. I considered the different approaches to help and wanted to try a natual route first.  I shared my problem with my sister. She reccomended a vitamin brand given her trust in the sourcing of the ingredients and the positive impact they had on her health. I looked up their website, read through their reviews and options, was offered a promo code while on the site and am now have a monthly subscription with them. 

[Kawish2000]

Let's create a buyer persona and map out their buyer's journey:

Buyer's Journey:

Awareness Stage.
Consideration Stage.
Decision Stage.
Post-Purchase Stage.

[JMorel]

Dean is now aware that he has contaminted water at his new construction site.  Before continuing with laying the foundation for a new high-rise building, he must find a remedial contracting company to clean the water and remove it from the job-site.  Dean has considered doing a cheaper route that will not necessarily provide an accurate means to cleaning the water and removing it the first time.  He knows that if he chooses GWTT, he will get a solution that is accurate and done right the first time.  No cut corners and no extra wasted time. Dean chooses GWTT because he knows that if he provides them with an accurate sample, their engineers will come up with a tailored solution to meet their needs. 

[KLawani]

I am a buyer persona for hp laptop company and my problem was that I already had a laptop but it was slow and could no longer perform some functions like programming and running some programmes because it was hdd so I knew my problem and I was at my decision stage and went ahead and purchased a better hp laptop convertible, touch screen that was sdd and very fast.

[RWellman]

Greenworks Lawn Equipment - My problem was that I did not want gas powered lawn equipment and wanted to replace with something easy, clean, reliable. I decided on battery operated equipment. I did my research and saw that Greenworks was a top brand and had many great reviews. I decided to buy a Greenworks lawn mower. 

[Tarik]

I am a buyer persona for tech gadgets. For many of my problems, I usually try to look for a tech gadget to solve the problem, if I can find something, then I will start researching about the gadget and alternatives, and lastly if I choose to buy the gadget I will start checking reviews.

[FGordon0]

I'm a buyer persona for dog food. I don't eat it personally. My dog does, but he's rubbish at shopping so gets me to do it.

I know I have to buy him food, so there is no choice is that aspect, but there are thousands of brands, so I have two key things I need to consider.
1) What dog food do I buy
2) Where do I buy it from

To answer question 1, I need to research the product options. ingredients, heath benefits, suitability.
To answer question 2, I have research availability and price

Ultimately the decison comes down to what is healthiest for my dog and his longevity, then where I can buy it locally for the cheapest price point.

[CGEdwards]

Buyer Persona: Career Oriented Women

Awareness: Many women do not gain advancement opportunities because of the lack of time and resources that they feel is alloted to them.

Consideration: There are different avenues for free and short-term education as well as career services.

Decision: Provided an invaluable career service and articles for career advancement.

[JK20241]

I think I have a lgeal issue with an employee.  I definetly require legal assistance.  What lawyers can help me

[Manikasom24]

I want more customers, I need to advertise.

[SRT]

awareness that they knowing that they need help 

[SKleven]

Awareness:

1. Spring arrives, and the consumer realizes the need for a new face sunblock as summer approaches.
2. They recognize the importance of protecting their skin from the sun's harmful rays to prevent sunburn, premature aging, and reduce the risk of skin cancer.

Consideration
1. The consumer begins researching which ingredients are most effective in sunblock formulations and which ones are suitable for their specific skin type.
2. They explore different sunblock products available in the market, considering factors such as SPF levels, broad-spectrum protection, water resistance, and suitability for sensitive skin.
3. The consumer visits stores to physically test out the texture and feel of various sunblock products. They may try samples on their skin to assess how the product applies and absorbs.

Decision
1. Based on their research and in-store experiences, the consumer compares the features and benefits of the sunblock products they've considered.
2. They make a decision on which sunblock product best meets their criteria and preferences and proceed to purchase it.
3. The consumer brings the purchased sunblock home and begins using it on their face as part of their skincare routine.
4. They use the sunblock consistently for a few days to evaluate its effectiveness in protecting their skin and whether it meets their expectations.
5. If satisfied with the product, they continue using it. However, if dissatisfied for any reason, they may choose to return it and explore other options.

[MBrown36]

I want more customers, I need to advertise, I will use an advertising agency

[SMonkey]

Awareness Stage: I see an ad from a human hair wig vendor (Luxury hairs).

Consideration Stage: I explore the options, types, and grades of hair available.

Decision Stage: I finalize what I want and make the purchase.

[Galuh092]

• Awareness Stage: I'm hungry
• Consideration Stage: Thinking about how I solve this, either I fast or eat
• Decision Stage: My choice is to eat. I go to the local restaurant to eat my favorite food

[Amiram1]

پول بهمراه سواد آگاهی

[TeeBeezy]

• Awareness Stage My controller broke
• Consideration Stage Buy from gamestop for more money but get it same day or go to amazon for cheaper prices but takes longer to get
• Decision decided to buy at gamestop so I could play my game again right away

[LCarney6]

 A brand I can think of would be Amazon. The reason I continue to go back to Amazon is because of their simple checkout process. Not only is all of my information saved and ready to be used, I can save products for later as well as make lists for things that I need.

[TDeMoss]

My buyer's journey as a customer of BackedBy (an Amazon Ads agency I hired last month)

Awareness: I realized I was skilled at running my own ads, but it was sucking all my time from creating and launching new products. I also was short on time for proper market research and sales education. In order to scale to $10k/mo profit I needed a way to get my time back.

Consideration: I considered the options: do I just keep doing it myself and find a more time-efficient method? Do I hire a VA and train them myself? Or do I hire a turn-key ad agency? 

Decision: I decided I needed a turn-key solution to get my time back as soon as possible. I scheduled a discovery call with 2 different ad agencies that my friends in the publishing space reccomended. And then I chose BackedBy because they were more affordable and offered better weekly analysis of my ad performance so I could be more involved if I want to.