What's an example of a buyer persona with corresponding buyer's journey?

[Champion]

Buyer personas are key to creating a successful inbound business. Each buyer persona has his or her own journey to making a well-informed decision (i.e. buyer's journey).

The buyer's journey is comprised of three stages:

• Awareness Stage: The buyer becomes aware that they have a problem.
• Consideration Stage: The buyer defines their problem and considers options to solve it.
• Decision Stage: The buyer evaluates and decides on the right provider to administer the solution.

Name a brand that you're a buyer persona for. What does your journey look like to doing business with them?

*To learn more about this, check out the Developing the Buyer's Journey for Your Business lesson via HubSpot Academy. 

[Gail678]

I was in the decision stage to sign up for digital marketing certifications, aside from enrolling in a postgraduate course.  That's when I found out that Hubspot offers a free certification course.  I signed up and never regretted it. 

Thank you so much, Hubspot, for putting on high-quality information for FREE! 

[molayamkt]

Awareness Stage: We will display ads and organic post related to the benefits that we offer to solve their finantial reports. 

Consideration: We will analyze our competitors to find an exclusive benefit for the users that decide to hire our services. 

Decision Stage: We will offer 24/7 support to our final customer by email and sending valuable information and discounts for referals. 

[PMayoral]

Awareness stage: I see a lot of TikTok videos about skincare and makeup products, I'd like to prove them all but my issue is: what if I don't like them at all? I don't wanna waste my money and a product I won't use in case I don't like it. 

Consideration stage: I'm thinking about buying a monthly makeup product subscription where they send smaller sizes of products I would like. 

Decision stage: I watch TikToks of reviews of these services, and I value if it's worth it or not. 

[BeaCadelo]

• Awareness Stage: Last summer has been really hot, and all predictions indicate that next summer is going to be also hot
• Consideration Stage: So I decide to install an air conditioning spit at home
• Decision Stage: I am going to evalue the different options I have (cold/hot air - efficiency)

[Pharah]

I am a persona to a brand called ordinary , my journey with the started like this

1. first I had skin problem 
2. I saw an inflencer talking about a skin product 
3. after some research I decided to get their  product

[KWhite4]

Buyer is aware comany needs work

Buyer understands that he can solve the issue in the lounge 

The buyer weighs his option and makes his choice

[ndgold]

The buyer's journey is comprised of three stages:

• Awareness Stage: The student realizes that they need to prepare for a career after college.
• Consideration Stage: The student defines the college major as the essential choice to prepare for a career.
• Decision Stage: The student evaluates possible fields/majors and decides on the right discipline to solve this career preparation problem.

I'm a buyer persona for Apple Inc. I realized that I needed to prepare for college, defined selection of a laptop as the key decision to facilitate success in college, then narrowed down a list of possible computer purchases to solve my readiness issue.

[SKondorvoh]

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@Champion wrote:

Buyer personas are key to creating a successful inbound business. Each buyer persona has his or her own journey to making a well-informed decision (i.e. buyer's journey).

The buyer's journey is comprised of three stages:

• Awareness Stage: The buyer becomes aware that they have a problem.
• Consideration Stage: The buyer defines their problem and considers options to solve it.
• Decision Stage: The buyer evaluates and decides on the right provider to administer the solution.

Name a brand that you're a buyer persona for. What does your journey look like to doing business with them?

*To learn more about this, check out the Developing the Buyer's Journey for Your Business lesson via HubSpot Academy. 

---

[AZadeh8]

Awareness : I was having hard time recording guitars at my home studio, all my friends said i need a special mic, good amp, good microphone positioning (which is extremely tricky for a none audio engineer), and the overall noise coming in the house was going to be problematic for my neighbours. I researched my problem and learned about digital recording which is done by softwares replicating the amp/mic and etc. just by pluging my guitar cable to my sound card and into the PC. As you can see this awareness stage was long and involves alot of offline and online considerations. but i was very keen on learning more about these products. 

Consideration : where i started looking for all software providers and learned there are many with similar prices and annoyingly good reviews on all of them. But personalization in the content was key when i found a brand reviewed by guitarists who are similar to my style of playing (affiliate and influencer marketing) 

Decision : after visiting the interesting brand's website and comparing their copwriting with others I found that it spoke all about my problems, for me, and the smiplicity in information delivery was catchy(speak about convinience) and the graphic illustrations were spot on with animation and everything. 

Good reviews : yes

sounds for me? yes

Price ? good

Will it solve my problem? yes and will open new horizons as the software is beyond what i had imagined. I was looking for a solution for my noise problem but now i realize if i buy this it can even open new doors for my recording and even save me tons of money. 

Purchase? i did and i was a happy customer for years 

[ETosoc]

I am Solomon, the builder. I am looking for a product and services that can solve my problem in building quality homes.

• Awareness Stage: I am looking for different building system in the market
• Consideration Stage: I will look for the solutions that would fit to my line of business.
• Decision Stage: I will make a list fo building system with their solutions to the problem I am working with to futher study each, make a short list of the approved solutions I am going to take and then decide.

[C-Amalaha]

I am a persona to a brand called kustie, my journey with the started like this

1. first I had a problem with an acne breakout
2. they made a post about the problem and preferred solutions
3. I contacted them and get their  product

[Avu1]

Awarness stage: I am from India and moving to the United States was a bit difficult for me in terms of understanding the accent. But I am loving here and exploring.

Consideration Stage: I started watching more hollywod shows which helped me to understand the accent easily.

Decision: I started talking to more people and interacting with them. 

[Saha01]

• Awareness : As I am just 12th passout and a working professional I was facing challenges in doing my job well.

• Considerarion : I found out that I need to skill up and learn from professionals or maybe a course can help.

• Decision : I came to know that there are online courses from leaders and subject experts on LinkedIn and similar webs, I downloaded LinkedIn learning and took the premium subscription and started learning.

[nschnicke]

• Awareness Stage: The buyer becomes aware of the fact that she/he needs to have an individualized perfume to increase the chances of attracting the right (business) partner because I post an article that informes of the importance to wear a fragrance that fits your body chemistry (e.g. https://www.buyrawaha.com/blog/how-to-find-the-right-perfume-for-your-body-chemistry/)
• Consideration Stage: The buyer defines that she/he needs to analyse her/his body chemistry and to know her/his skin type in form of an online test or chat bots guiding her/him through the process (e.g. https://www.vichyusa.com/skin-care-analysis-ai.html; https://www.buyrawaha.com/)
• Decision Stage: The buyer evaluates and decides in favour of my product because I reassure her/him by providing her/him with reviews (e.g. https://thecandyperfumeboy.com/2017/04/17/personalised-perfume-from-waft/)

[JulenDiaz77]

Amazon:

Awareness stage: I realize that I need something for my computer and I look for it on google.

Consideration stage: Amazon posts an ad showing the product that can solve my problem.

Decision stage: I browse and narrow down on the products I find on Google until I decide to enter Amazon and make my purchase there due to the convenience.

[SVale]

Awareness Stage: I need a new computer, as mine is old and out of date.
Consideration Stage: I need to find the best computer for my needs, that fits my budget. I search online for the most suitable device that meets all of my fianacial and practical requirements.
Decision Stage: I find an acceptable salesperson or merchant who can fulfill my requirements within my parameters.

[WJohnson1]

• Awareness Stage: The buyer becomes aware that they have a desire to excerise and practice healthy lifestyle.
• Consideration Stage: The buyer does some online research about the brand. Defines their problem with their clothes and considers options to solve it.
• Decision Stage: The buyer evaluates and decides Lululemon excerise clothes will best fit their needs.

[BWright22]

An example that comes to mind for a buyer's journey is process in purchasing a new car.

1. Awareness:  buyer is aware that they either want or need a new vehicle.
2. Consideration Stage:  buyer does some research online about different vehicles.  Buyer looks at what he/she would like in a new vehicle (better mileage, more features, longer warranty).  Buyer goes to a dealership that the buyer found online to look at options.
3. Decision Stage:  buyer decides on new vehicle with the help of a salesperson.

[alyssandrabrook]

Buyer persona is someone that has an issue with their IPhone.

1.) Awareness Stage: They see that the phone is having issues. Such as not turning on at various times.

2. Consideration Stage: I made an appointment for the following week to fix the phone. 

3. Decision Stage: I realized I needed a replacement so I updated my Apple IPhone. 

[KHall22]

Awareness Stage: The headphones I sell are too large to carry in a pocket and therefore somewhat inconvienent to carry on the go.  Other more portable products seem to be selling better.

Consideration Stage:  I realize that I need to make my headphones more compact.  I consider various solutions to make them smaller, while maintaining their durability

Decision Stage: I hire a design team to draw up different samples and then begin production of the new design.

[vlieu]

1: the first time I saw the Gucci shoe and I have any knowledge about the products and it cost 1k dollars

2: then I went home and take a look on youtube for some reviews and get more information the products

3: after gathering all information, I went to the store and purchased the products and I'm very happy when I spent the right thing and was worth the money.