Jul 11, 20215:39 PM - edited Aug 12, 202110:03 AM
HubSpot Employee
What's an example of a buyer persona with corresponding buyer's journey?
Buyer personas are key to creating a successful inbound business. Each buyer persona has his or her own journey to making a well-informed decision (i.e. buyer's journey).
The buyer's journey is comprised of three stages:
Awareness Stage: The buyer becomes aware that they have a problem.
Consideration Stage: The buyer defines their problem and considers options to solve it.
Decision Stage: The buyer evaluates and decides on the right provider to administer the solution.
Name a brand that you're a buyer persona for. What does your journey look like to doing business with them?
What's an example of a buyer persona with corresponding buyer's journey?
Let's imagine a person is struggling with limiting screen time and want to rekindle his interest of reading books. He feels like buying a good novel or two will help me generate interest again and he will get into the habit of reading again. Although he does not want a novel with difficult language so he wants an author who writes in pleasant understandable English. Now this is the awareness stage.
He looks for all such options and arrives at the conclusion that since he liked Khaled Hosseini's Kite Runner, he should buy his other novels as he liked his writing style previously. This is the consideration stage.
He looks for reviews for two of Khaled's novels, online to get reassurance if he's making the right choice , goes through book rating websites and decides to go ahead with the decison of buying the two novels. This is the decision stage.
What's an example of a buyer persona with corresponding buyer's journey?
Awareness Stage: Worried Susan knows that the marketing strategy is not working well, and she needs to take action fast before her budget runs out
Consideration Stage: Worried Susan begins her journey on google and searches for the top 5 companies/individuals who can help her to achieve the goals within her timeframe, budget, and demands.
Decision Stage: Worried Susan picked the company that can help her to solve the problems, tweak the marketing campaign, create ideal persona for her and help her to achieve OKR.
What's an example of a buyer persona with corresponding buyer's journey?
Fannie Farmer owns and runs a CSA. Each year she hits a high level of frustration a large percentage of her CSA fails to renew a subscrtiption to her farm. Fannie Farmer doesn't exactly know why they aren't renewing but suspects she needs to do more to educate her customer. Fannie Farmer would like to provide more service but doesn't have enought time.
What's an example of a buyer persona with corresponding buyer's journey?
Awareness: the buyer is aware of low productivity, few blocks are produced compaired to required amount as per his client order.
Consideration: The wants machine that can produce 6000 blocks a day compared to 2800 blocks which is done by a manual block machine. At this point an automatic block machine will be required to meet the goal.
Decission: the buyer evaluate if a machine from China or UK will be great fit depending on quality, price, and lead time. The buyer also evaluate transaction safety and warranty policies
What's an example of a buyer persona with corresponding buyer's journey?
Awareness Stage: No growth in sales, in fact changing industry and increasing awareness of technology the sales are going down. New entrants are coming with marketing automation tools, sweeping the leads away.
Consideration: Starts to look at the ways to increase the customer base, what channels should they be looking at? Website is outdated, update it or get a new one.
Decision Stage: After looking at a number of research, internal discussions on the proposals delivered, the best vendor gets selected
What's an example of a buyer persona with corresponding buyer's journey?
Awareness Stage: The buyer needs a CMO or marketing leader for their business, but the budget is limited.
Consideration Stage: They have identified that they need a marketing leader to drive their business, but by hiring a chief marketing officer, it's always difficult to find the right person and the overall recruitment cost is high. Therefore, they are looking for alternative solutions.
Decision Stage: The buyer evaluates the pros and cons of part-time, and interim, and makes a decision on our marketing leadership-as-a-service solutions.
What's an example of a buyer persona with corresponding buyer's journey?
IT Manager Jerry identifies that they need more resources in their IT department, such as IT helpdesk,backup solutions, this is his awareness stage. So he looks for various solutions, companies that offer such solutions which is the considration stage. Choosing the right company or solution that fits to his requirement comes in the decision stage
What's an example of a buyer persona with corresponding buyer's journey?
Awareness: Potential client is made aware of the unique marketing consultancy the company provides. Free services are offered to make them aware of how sophisticated the consultancy approach is.
Consideration: Client is addicted. The offer is irresistable. Already they are halfway down the road.