Jul 11, 20215:39 PM - edited Aug 12, 202110:03 AM
HubSpot Employee
What's an example of a buyer persona with corresponding buyer's journey?
Buyer personas are key to creating a successful inbound business. Each buyer persona has his or her own journey to making a well-informed decision (i.e. buyer's journey).
The buyer's journey is comprised of three stages:
Awareness Stage: The buyer becomes aware that they have a problem.
Consideration Stage: The buyer defines their problem and considers options to solve it.
Decision Stage: The buyer evaluates and decides on the right provider to administer the solution.
Name a brand that you're a buyer persona for. What does your journey look like to doing business with them?
What's an example of a buyer persona with corresponding buyer's journey?
Brand Name: Apple iPod
Awareness Stage: I don't know what type of iPod nor how much they want to spend.
Consideration Stage: I have a budget and not sure how to succeed it and I look at an iPod classic gen 7 or a itouch gen 4. And ask the store employee what the differences are between the two products and which one has a better deal.
Decision Stage: After talking to the store employee and hearing his recommendation to the itouch gen 4 as it is more compatible and has more capabilities compared to the classic version. I see the price and it fits both my budget and what I was looking for device wise. I was pleased with the service and will recommend their services to others.
What's an example of a buyer persona with corresponding buyer's journey?
Buyer Persona Example: The Modern Professional Shopper for Marks & Spencer Buyer Persona: "Sarah" Age: 30-45 Occupation: Mid-to-senior-level professional, balancing a busy work-life schedule. Challenges: She Needs high-quality, stylish, and versatile clothing for work and casual wear. It also values convenience in grocery shopping with premium food options. Goals: Seeks a one-stop shop for fashion and food, balancing quality, affordability, and sustainability. Preferred Content Channels: Instagram, online fashion magazines, email newsletters, M&S website, in-store experience. Decision-Making Factors: Quality, fit, sustainability, convenience, and brand reputation. Buyer’s Journey for "Sarah" 1. Awareness Stage: Sarah realises that her wardrobe needs an update—her work outfits feel outdated, and she needs smart, comfortable clothing. She also wants to start buying healthier, high-quality meals for her family but doesn’t want the hassle of multiple supermarket visits. She comes across M&S ads on Instagram featuring stylish workwear and sees an influencer post about M&S's fresh food selection and dine-in meal deals. 2. Consideration Stage: She explores the M&S website and reads about their Autograph and Per Una clothing lines for premium, timeless styles. She checks customer reviews to see how the clothes fit and whether they’re worth the price. For food, she watches YouTube vlogs and TikTok reviews about M&S’s Plant Kitchen, Dine-In for Two, and luxury food ranges. She compares M&S to competitors like John Lewis, Tesco, and Zara for quality and value. 3. Decision Stage: Sarah visits an M&S store during the weekend and tries on a few pieces from the Autograph collection. She loves the fit and comfort. While shopping, she picks up an M&S Dine-In Meal Deal to try out the quality of their food range. She signs up for the M&S Sparks loyalty card after learning about the personalised discounts and exclusive offers. After a positive experience, she decides to become a regular shopper for both clothing and premium food items. Why This Works for Marks & Spencer? M&S aligns with Sarah’s needs by: ✅ Offering a mix of elegant, high-quality clothing that suits professional and casual settings. ✅ Providing premium grocery options that cater to health-conscious professionals. ✅ Using loyalty programmes and personalised offers to keep her engaged and coming back.
What's an example of a buyer persona with corresponding buyer's journey?
Awareness: My vehicle is close to needing a an oil change, and I do not wish to have to bounce from shop to shop and then spend all day looking for one.
Consideration: Search for companies willing to take appointments, call them, and ask them if they have the specifc oil I request for my vehicle.
Decision: I ask for an appropriate appointment time, and for an agreed price on the oil change.
What's an example of a buyer persona with corresponding buyer's journey?
Lets say there is a buyer like me who is very emotional and has in past experienced driving a car on a video game.and is also ambitious as well as want to avoid people by having status symbol objects.
so buyer's journey from a company's perspective is understanding the buyer's personna. so lets say the buyer wants to buy Volkswagen Beetle knowing that would also involve a company's understanding of the buyer's personna that maybe the girl in that age group likes to have small luxury cars. and creating only one buyer's personna would happen when one single account is huge. so the buyer's journey will involve creating content to navigate the customer to become the consumer of the company{in this case volkswagen 's marketing,sales,customer service and finance department will create the buyer's personna(say there are many girls like that} and content will be created to navigate the buyer.
What's an example of a buyer persona with corresponding buyer's journey?
Brand: Lululemon (Athletic Apparel)
Buyer Persona Name: Fit Fiona
Demographics:
Age: 30-40
Gender: Female
Location: Urban area
Lifestyle: Health-conscious, values fitness and wellness, works in a professional environment
Buyer's Journey:
Awareness Stage: Fit Fiona realizes her current workout clothes aren’t comfortable or supportive enough for her active lifestyle. She often feels limited in her range of motion during yoga or high-intensity workouts and becomes aware that this impacts her performance and motivation.
Consideration Stage: She starts researching high-quality, comfortable, and durable athletic wear that supports her activities, from yoga to running. She looks into different brands, reading reviews and comparing options, focusing on materials, fit, and style. She frequently hears positive things about Lululemon from friends and fitness influencers.
Decision Stage: After trying out a few options in stores and reading more about Lululemon’s products, Fit Fiona decides to purchase a pair of Lululemon leggings. She’s impressed by their reputation for quality and durability, and she appreciates the brand’s focus on performance and comfort, which matches her active lifestyle.
Through this journey, Fit Fiona goes from being aware of her discomfort to choosing Lululemon as a reliable solution, influenced by research, peer recommendations, and personal experience with the brand.
What's an example of a buyer persona with corresponding buyer's journey?
What's an example of a buyer persona with corresponding buyer's journey?
Awareness stage:
Example
Gracious realises that she has not had anything to eat and is already feeling weak. Knowing how weak she is, she can't afford to prepare anything herself.
Consideration stage:
Example
Gracious starts to look in to restaurants online that has the meal she wants and does home delivery around where she stays within a short frame of time
Decision stage:
Example
Gracious eventually settles for a particular restaurant because they meet all her specifications and the reviews are positive.
What's an example of a buyer persona with corresponding buyer's journey?
Awareness Stage: Example: Maria realizes that her skin doesn’t look as vibrant as she wants, and she notices unevenness in her complexion, making her feel less confident. This prompts her to look into solutions for improving her skin tone and achieving a flawless look.
Consideration Stage: Example: Maria begins researching products that could help improve her skin’s appearance. She reads articles, watches tutorials, and sees product reviews on social media. She considers different makeup solutions, such as foundations, BB creams, and concealers, and learns about Maybelline's Fit Me foundation, which promises a natural, breathable finish. She becomes intrigued by its variety in shades and benefits for all skin types.
Decision Stage: Example: After comparing brands, Maria narrows her options and decides that Maybelline’s Fit Me foundation offers the coverage and color match she’s seeking. She reads final customer reviews and even checks if there are any deals. Convinced by the quality and price, Maria decides to purchase the Maybelline Fit Me foundation.
What's an example of a buyer persona with corresponding buyer's journey?
Awareness: Meterosexual Matt is the only guy amongst his friends who still shaves. He lacks the advice he might get from buddies since they don't do a clean shave. He begins his information search.
Consideration: He evaluates the alternatives in front of him (Gillette, Remmingtom, ..etc) for the best shave possible. His loyalty to Gillette comes into play.
Decision: He executes his desire to have the best shave on planet earth and chooses Gillette Fusion.
What's an example of a buyer persona with corresponding buyer's journey?
Name a brand for which you're a buyer persona. Manish Potato Wholesaler.
What does your journey look like to doing business with them? : I am creating the buyer persona for the local potato wholesaler
: Awareness Stage: The buyer becomes aware that they have a problem the potatoes are less in stock
Consideration Stage: The buyer defines their problem and considers solutions. : the buyer has to sell to a large number of local people so he considers visiting the local potato wholesaler
Decision Stage: The buyer evaluates and decides on the right provider to administer the solution.
The buyer visits a nearby local potato wholesaler compares the prizes watches the interviews of local big wholesalers and decides to buy.
What's an example of a buyer persona with corresponding buyer's journey?
Awareness: Jack is a creative artist who is also passionate about sales, he is contemplating on what social media to push his art and build a community.
Consideration: He creates different handle on various social platforms, while considering which platforms to focus on posting and pushing his art consistently on.
Decision: After researching and reading reviews of small scale businesses and creative on how Tiktok change their life for good, by boosting their sales and giving them a community and how the algorithm pushes creative contents, he decided on Tiktok.
What's an example of a buyer persona with corresponding buyer's journey?
Toyota
Awareness Stage: The buyer's car keeps breaking down and realizes that he will need a new one.
Consideration Stage: He is debating between Honda and Toyota because they are the most reliable car manufactures.
Decision Stage: He finally decides on a toyota becuase of the excellent services he got while looking at the cars and all the benefits included with his car.
What's an example of a buyer persona with corresponding buyer's journey?
Awareness: A physician is aware that they are spending more time completing documentation than talking to their patients.
Consideration: The physician considers various options to help with their problem including reducing their patient volume, hiring another provider for their practice, or hiring a medical scribe to help them complete their documentation.
Decision: The physician decides to hire a medical scribe, and researches a list of medical scribe companies and compares their services and prices.
What's an example of a buyer persona with corresponding buyer's journey?
weight manegment program
Awareness Stage: The buyer is aware of thier weight gain
Consideration Stage: The buyer looks for the fastest, easiest and sustainable way to lose weight ,buyer might consider metabolisim pills, gym membership caloiore counter slim down programes and diets
Decision Stage: The buyer has chosen a method and is now consiendreing providers eg weight manegment programs , providers available WW(Wight watchers) ,Loom and Mayo clinic diets program (my program)