What's an example of a buyer persona with corresponding buyer's journey?

[Champion]

Buyer personas are key to creating a successful inbound business. Each buyer persona has his or her own journey to making a well-informed decision (i.e. buyer's journey).

The buyer's journey is comprised of three stages:

• Awareness Stage: The buyer becomes aware that they have a problem.
• Consideration Stage: The buyer defines their problem and considers options to solve it.
• Decision Stage: The buyer evaluates and decides on the right provider to administer the solution.

Name a brand that you're a buyer persona for. What does your journey look like to doing business with them?

*To learn more about this, check out the Developing the Buyer's Journey for Your Business lesson via HubSpot Academy. 

[CynthiaWanjiru4]

Awareness Stage:
Example:
Maria realizes that her skin doesn’t look as vibrant as she wants, and she notices unevenness in her complexion, making her feel less confident. This prompts her to look into solutions for improving her skin tone and achieving a flawless look.

Consideration Stage:
Example:
Maria begins researching products that could help improve her skin’s appearance. She reads articles, watches tutorials, and sees product reviews on social media. She considers different makeup solutions, such as foundations, BB creams, and concealers, and learns about Maybelline's Fit Me foundation, which promises a natural, breathable finish. She becomes intrigued by its variety in shades and benefits for all skin types.

Decision Stage:
Example:
After comparing brands, Maria narrows her options and decides that Maybelline’s Fit Me foundation offers the coverage and color match she’s seeking. She reads final customer reviews and even checks if there are any deals. Convinced by the quality and price, Maria decides to purchase the Maybelline Fit Me foundation.

[Azizshubaily]

Awareness: Meterosexual Matt is the only guy amongst his friends who still shaves. He lacks the advice he might get from buddies since they don't do a clean shave. He begins his information search.

Consideration: He evaluates the alternatives in front of him (Gillette, Remmingtom, ..etc) for the best shave possible. His loyalty to Gillette comes into play.

Decision: He executes his desire to have the best shave on planet earth and chooses Gillette Fusion.

[PNakade]

Name a brand for which you're a buyer persona.
Manish Potato Wholesaler.

What does your journey look like to doing business with them?
: I am creating the buyer persona for the local potato wholesaler

: Awareness Stage: The buyer becomes aware that they have a problem the potatoes are less in stock

Consideration Stage: The buyer defines their problem and considers solutions.
: the buyer has to sell to a large number of local people so he considers visiting the local potato wholesaler

Decision Stage: The buyer evaluates and decides on the right provider to administer the solution.

The buyer visits a nearby local potato wholesaler compares the prizes watches the interviews of local big wholesalers and decides to buy.

[MaduFavour001]

Awareness: Jack is a creative artist who is also passionate about sales, he is contemplating on what social media to push his art and build a community. 

Consideration: He creates different handle on various social platforms, while considering which platforms to focus on posting and pushing his art consistently on.

Decision: After researching and reading reviews of small scale businesses and creative on how Tiktok change their life for good, by boosting their sales and giving them a community and how the algorithm pushes creative contents, he decided on Tiktok.

[EOrrante]

Toyota

Awareness Stage: The buyer's car keeps breaking down and realizes that he will need a new one. 

Consideration Stage: He is debating between Honda and Toyota because they are the most reliable car manufactures. 

Decision Stage: He finally decides on a toyota becuase of the excellent services he got while looking at the cars and all the benefits included with his car. 

[NJohnston]

Awareness: A physician is aware that they are spending more time completing documentation than talking to their patients.

Consideration: The physician considers various options to help with their problem including reducing their patient volume, hiring another provider for their practice, or hiring a medical scribe to help them complete their documentation.

Decision: The physician decides to hire a medical scribe, and researches a list of medical scribe companies and compares their services and prices.

[VAguado]

For example 

Brand: Garmin (marine electronics)

Awareness: I need better navigation tools for my work as a captain.

Consideration: I compare Garmin with competitors like Raymarine, focusing on features and reliability.

Decision: After reviewing feedback and testing demos, I choose Garmin for its fit and purchase it.

[OBedekemo]

weight manegment program

• Awareness Stage: The buyer is aware of thier weight gain
• Consideration Stage: The buyer looks for the fastest, easiest and sustainable way to lose weight ,buyer might consider metabolisim pills, gym membership caloiore counter slim down programes and diets
• Decision Stage: The buyer has chosen a method and is now consiendreing providers eg weight manegment programs , providers available WW(Wight watchers) ,Loom and Mayo clinic diets program (my program)

[IANNNAKANISHI]

An example is

Awareness; Realizing they need to buy new luxury goods because they have not in a while

Consideration: Looking over what is popular and things that interest them, online shopping.

Decision: Looking across different sites and in person stores and asking friends about it and buying.

[TJunes5]

Tissot watches

• Awareness Stage: looking for watches for birthday present when turning 50
• Consideration Stage: classic metallic watch for budget between 500€-1000€. 
• Decision Stage: comparing Seiko and Tissot for design, brand and feeling

[Whtrbt7]

Awareness: The need for information in order to better spin the flywheel, process funnels, and drive revenue.

Consideration: The realization that a CRM with marketing automation better helps collect data and utilize it to Attract, Engage, and Delight.

Decision: Evaluating the different CRM solutions from the many companies that offer them and finding the best provider that not only has the product but has values that align.

[apenaflorida]

Awareness Stage:
The client was having a hard time setting his appointment because of his hectic schedule.

Consideration Stage :

The Client decided to hire a Virtual Assistant from an Agency to handle the scheduling of his appointments.

Decision Stage:
The Client gathered insights from the reviews on their pages then chose the most reliable Agency .

[litolalaguna]

Awareness: Problem: Struggling With Customer Relationship Management.

Considaration: Im actively researching on all sorts of CRMs to check which one is the best for me.

Decision: I have my list of CRMs, now im narrowing them down to decide which CRM im going to start using.

[sbrt_]

What's an example of a buyer persona with corresponding buyer's journey?

• Awareness Stage: A person who's looking to change a career, wanting to become a Project Manager to get higher salary as he is not quite contented of his current income. Only available every weekends and/or weekday evening.
• Consideration Stage: Considering to enrol in an online school. Searching to find a couple to choose from that answers to what he's looking for.
• Decision Stage: Choosing the online school the fits what he's looking for and has a great reviews. Has a schedule where he can surely attend to and finished the course.

[CIsaksen]

Awareness: Need to fulfill laws/regulations

Consideration: Searching for a service that covers all law requirements.

Decision: They choose the option that covers most, and with good consulktancy support.

[jb20]

My example is a buyer who is looking into email marketing certification courses. 

Awareness Stage: I'm looking for email marketing certifications to give me more credibility as an email marketing freelancer.

Consideration Stage: Hubspot offers free certifications just for signing up. They are a well-known brand.

Decision Stage: I sign up for Hubspot to take certification courses. 

[Anass]

Awareness: Problem: Struggling With Customer Relationship Management.

Considaration: Im actively researching on all sorts of CRMs to check which one is the best for me.

Decision: I have my list of CRMs, now im narrowing them down to decide which CRM im going to start using.

If my understanding of the buyer journey has issues in it please reply, thanks in advance!

[ktran91]

brand name: Apple

awareness stage: I'm looking for a powerful computer for study and work.

consideration stage: either iMac or a PC one.

decision stage: I decide to go for the iMac because it can sync my data with my other devices like iphone and ipad.

[Mitchell_A]

Mr. Mitch

Awareness: I need more subscriptions for my fitness program, as the cost of running it with a handful of clients is slowing gym income and overworking me.

Consideration: I need captivating ads and solid leading email copies sent to all my clients and leads gotten from my friend's sports shop downstairs.
Decision: Who is the best copywriter that can guarantee me a 10x raise in my subscriptions? A higher subscription means more money coming in, and an increased ability to hire 2 more coaches to free me some more time to work on growing the business.

[IBaig0]

Awarness Stage:
Ismail has a cleaning busines and he wanted to scale his business by making his online presence strong and by so he can reach out ot more clients. 


Consideration Stage:
He decided to build a website for his business and start marketing to get more potential leads and to achieve this goal he started searching for Marketing agencies and searching about the CMS platforms. 


Decision Stage:
After speaking with multiple vendors he is asking for proposal for each company and comparing them with each other, he also searches about the companies, thier reviews and then choose the best among them

[ACarpenter8]

Buyer person: Rebel Redhead

Buyer Journey:

Awareness

Rebel Redhead is frustrated with the options of make up available from traditional make up brands. The mascara is too dark. The brow products too dark or too blonde. She knows she's not the only redhead with this challenge. She starts Googling keywords like "make up for redheads" and  "best mascara for redheads". 

Consideration
She starts comparing her findings - brands with extensions for redheads not carried in stores, make up brands she's not familiar with that are based in other countries, and redhead owned brands dedicated to only redhead products. She reads reviews and watches videos to see what others say and what the product looks like on a person without filters.

Decision
She evaluates the options based on color suitability, availability, cost, returns policy, ability to try in person. She decides to go with the redhead owned small business that focuses on cosmetics and accessories only for redheads. It also has raving reviews of its products though it cannot be tried on in person at a store like other brands.