Inbound

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HubSpot Employee
HubSpot Employee

What's an example of a buyer persona with corresponding buyer's journey?

Buyer personas are key to creating a successful inbound business. Each buyer persona has his or her own journey to making a well-informed decision (i.e. buyer's journey).

 

The buyer's journey is comprised of three stages:

  • Awareness Stage: The buyer becomes aware that they have a problem.
  • Consideration Stage: The buyer defines their problem and considers options to solve it.
  • Decision Stage: The buyer evaluates and decides on the right provider to administer the solution.

Name a brand that you're a buyer persona for. What does your journey look like to doing business with them?

 

*To learn more about this, check out the Developing the Buyer's Journey for Your Business lesson via HubSpot Academy. 

522 Replies 522
TJunes5
Member

What's an example of a buyer persona with corresponding buyer's journey?

Tissot watches

  • Awareness Stage: looking for watches for birthday present when turning 50
  • Consideration Stage: classic metallic watch for budget between 500€-1000€. 
  • Decision Stage: comparing Seiko and Tissot for design, brand and feeling
0 Upvotes
Whtrbt7
Participant

What's an example of a buyer persona with corresponding buyer's journey?

Awareness: The need for information in order to better spin the flywheel, process funnels, and drive revenue.

Consideration: The realization that a CRM with marketing automation better helps collect data and utilize it to Attract, Engage, and Delight.

Decision: Evaluating the different CRM solutions from the many companies that offer them and finding the best provider that not only has the product but has values that align.

0 Upvotes
apenaflorida
Member

What's an example of a buyer persona with corresponding buyer's journey?

Awareness Stage:
The client was having a hard time setting his appointment because of his hectic schedule.

Consideration Stage :

The Client decided to hire a Virtual Assistant from an Agency to handle the scheduling of his appointments.


Decision Stage:
The Client gathered insights from the reviews on their pages then chose the most reliable Agency .

0 Upvotes
litolalaguna
Member

What's an example of a buyer persona with corresponding buyer's journey?

Awareness: Problem: Struggling With Customer Relationship Management.

 

Considaration: Im actively researching on all sorts of CRMs to check which one is the best for me.

 

Decision: I have my list of CRMs, now im narrowing them down to decide which CRM im going to start using.

0 Upvotes
sbrt_
Participant

What's an example of a buyer persona with corresponding buyer's journey?

What's an example of a buyer persona with corresponding buyer's journey?

  • Awareness Stage: A person who's looking to change a career, wanting to become a Project Manager to get higher salary as he is not quite contented of his current income. Only available every weekends and/or weekday evening.
  • Consideration Stage: Considering to enrol in an online school. Searching to find a couple to choose from that answers to what he's looking for.
  • Decision Stage: Choosing the online school the fits what he's looking for and has a great reviews. Has a schedule where he can surely attend to and finished the course.
0 Upvotes
CIsaksen
Member

What's an example of a buyer persona with corresponding buyer's journey?

Awareness: Need to fulfill laws/regulations

Consideration: Searching for a service that covers all law requirements.

Decision: They choose the option that covers most, and with good consulktancy support.

0 Upvotes
jb20
Member

What's an example of a buyer persona with corresponding buyer's journey?

My example is a buyer who is looking into email marketing certification courses. 

 

Awareness Stage: I'm looking for email marketing certifications to give me more credibility as an email marketing freelancer.

 

Consideration Stage: Hubspot offers free certifications just for signing up. They are a well-known brand.

 

Decision Stage: I sign up for Hubspot to take certification courses. 

0 Upvotes
Anass
Member

What's an example of a buyer persona with corresponding buyer's journey?

Awareness: Problem: Struggling With Customer Relationship Management.

 

Considaration: Im actively researching on all sorts of CRMs to check which one is the best for me.

 

Decision: I have my list of CRMs, now im narrowing them down to decide which CRM im going to start using.

 

If my understanding of the buyer journey has issues in it please reply, thanks in advance!

0 Upvotes
ktran91
Member

What's an example of a buyer persona with corresponding buyer's journey?

brand name: Apple

 

awareness stage: I'm looking for a powerful computer for study and work.

consideration stage: either iMac or a PC one.

decision stage: I decide to go for the iMac because it can sync my data with my other devices like iphone and ipad.

0 Upvotes
Mitchell_A
Member

What's an example of a buyer persona with corresponding buyer's journey?

Mr. Mitch

Awareness: I need more subscriptions for my fitness program, as the cost of running it with a handful of clients is slowing gym income and overworking me.

Consideration: I need captivating ads and solid leading email copies sent to all my clients and leads gotten from my friend's sports shop downstairs.
Decision: Who is the best copywriter that can guarantee me a 10x raise in my subscriptions? A higher subscription means more money coming in, and an increased ability to hire 2 more coaches to free me some more time to work on growing the business.

IBaig0
Participant

What's an example of a buyer persona with corresponding buyer's journey?

Awarness Stage:
Ismail has a cleaning busines and he wanted to scale his business by making his online presence strong and by so he can reach out ot more clients. 


Consideration Stage:
He decided to build a website for his business and start marketing to get more potential leads and to achieve this goal he started searching for Marketing agencies and searching about the CMS platforms. 


Decision Stage:
After speaking with multiple vendors he is asking for proposal for each company and comparing them with each other, he also searches about the companies, thier reviews and then choose the best among them

ACarpenter8
Member

What's an example of a buyer persona with corresponding buyer's journey?

Buyer person: Rebel Redhead

 

Buyer Journey:

Awareness

Rebel Redhead is frustrated with the options of make up available from traditional make up brands. The mascara is too dark. The brow products too dark or too blonde. She knows she's not the only redhead with this challenge. She starts Googling keywords like "make up for redheads" and  "best mascara for redheads". 

Consideration
She starts comparing her findings - brands with extensions for redheads not carried in stores, make up brands she's not familiar with that are based in other countries, and redhead owned brands dedicated to only redhead products. She reads reviews and watches videos to see what others say and what the product looks like on a person without filters.

Decision
She evaluates the options based on color suitability, availability, cost, returns policy, ability to try in person. She decides to go with the redhead owned small business that focuses on cosmetics and accessories only for redheads. It also has raving reviews of its products though it cannot be tried on in person at a store like other brands.

0 Upvotes
BNomeh
Participant

What's an example of a buyer persona with corresponding buyer's journey?

Buyer Persona: Planning Pearl

 

Buyer Journey

Awareness Stage

Joan is planning an event for her company.

She wants to know what she needs to deliver an outstanding event, that not only helps her company achieve their objectives but also score her some major points with her supervisor. 

 

Consideration Stage

From her research, she discovers she needs a professional corporate emcee. She researches corporate emcees that would be a great fit for her company and event.

 

Decision Stage

She makes a list of corporate emcees from her research and digs deeper to understand each emcees' unique value, experience and past clients reviews. She chooses the emcee that she believes best suits her event.

0 Upvotes
TRodgers1
Contributor

What's an example of a buyer persona with corresponding buyer's journey?

Example of clientele

Awareness: I have a problem with drugs or alcohol and I need help

Consideration: I'm researching facilities that can help with my current needs

Decisions: I found this place, they not only offer telehealth but incentives to hel me during my recovery process. Even refferls to mental health facilities that ensure I maintain my sobriety and live a full fulling life:)

0 Upvotes
JLiwanag
Member

What's an example of a buyer persona with corresponding buyer's journey?

A brand that I am a buyer persona is Breylee. I have a problem with acne, so I look for different skincare products for acne prone skin. Upon trial and error, I am simply going back to Breylee as it is the most effective for me. 

0 Upvotes
CHughes52
Member

What's an example of a buyer persona with corresponding buyer's journey?

Conducting an analysis of Ascension's organizational structure to identify key stakeholders within the purchasing, distribution, and health divisions. Additionally, participating in healthcare conventions to network with Ascension representatives and gain insights into their purchasing strategies.

0 Upvotes
APrempeh
Participant

What's an example of a buyer persona with corresponding buyer's journey?

Awareness stage : i want to learn how to make bags

consideration: research on bag tutors or learning platforms or physical tutoring.

Decision stage : i choose a physical tutoring class

KScarpinato
Member

What's an example of a buyer persona with corresponding buyer's journey?

Awareness: my pool pump broke

Consideration stage: I need to purchase a new pool pump or fix the old one

Decision stage: I create a list of vendors who sell pool pumps and research them to decide on the right vendor, which I then proceed to purchase from.

SMagni
Participant

What's an example of a buyer persona with corresponding buyer's journey?

Excellent example!

0 Upvotes
TyeG
Member

What's an example of a buyer persona with corresponding buyer's journey?

Awareness stage;
aware of our services

Consideration stage
does our cost and eta outweigh competitors? 

notifcation system?
response time 
accurate updates?
friendly?
Decision stage; lets give them a chance to quote, and service.

0 Upvotes
ckibira
Member

What's an example of a buyer persona with corresponding buyer's journey?

Awareness Stage: My old laptop started crashing and slowing down, disrupting my work.

Consideration Stage: I researched laptops, focusing on performance, portability, and durability, and Lenovo stood out.

Decision Stage: I chose a Lenovo Yoga for its powerful specs, versatility, and promotional discount.