Jul 11, 20215:39 PM - edited Aug 12, 202110:03 AM
HubSpot Employee
What's an example of a buyer persona with corresponding buyer's journey?
Buyer personas are key to creating a successful inbound business. Each buyer persona has his or her own journey to making a well-informed decision (i.e. buyer's journey).
The buyer's journey is comprised of three stages:
Awareness Stage: The buyer becomes aware that they have a problem.
Consideration Stage: The buyer defines their problem and considers options to solve it.
Decision Stage: The buyer evaluates and decides on the right provider to administer the solution.
Name a brand that you're a buyer persona for. What does your journey look like to doing business with them?
What's an example of a buyer persona with corresponding buyer's journey?
Awareness: The need for information in order to better spin the flywheel, process funnels, and drive revenue.
Consideration: The realization that a CRM with marketing automation better helps collect data and utilize it to Attract, Engage, and Delight.
Decision: Evaluating the different CRM solutions from the many companies that offer them and finding the best provider that not only has the product but has values that align.
What's an example of a buyer persona with corresponding buyer's journey?
What's an example of a buyer persona with corresponding buyer's journey?
Awareness Stage: A person who's looking to change a career, wanting to become a Project Manager to get higher salary as he is not quite contented of his current income. Only available every weekends and/or weekday evening.
Consideration Stage: Considering to enrol in an online school. Searching to find a couple to choose from that answers to what he's looking for.
Decision Stage: Choosing the online school the fits what he's looking for and has a great reviews. Has a schedule where he can surely attend to and finished the course.
What's an example of a buyer persona with corresponding buyer's journey?
Mr. Mitch
Awareness: I need more subscriptions for my fitness program, as the cost of running it with a handful of clients is slowing gym income and overworking me.
Consideration: I need captivating ads and solid leading email copies sent to all my clients and leads gotten from my friend's sports shop downstairs. Decision: Who is the best copywriter that can guarantee me a 10x raise in my subscriptions? A higher subscription means more money coming in, and an increased ability to hire 2 more coaches to free me some more time to work on growing the business.
What's an example of a buyer persona with corresponding buyer's journey?
Awarness Stage: Ismail has a cleaning busines and he wanted to scale his business by making his online presence strong and by so he can reach out ot more clients.
Consideration Stage: He decided to build a website for his business and start marketing to get more potential leads and to achieve this goal he started searching for Marketing agencies and searching about the CMS platforms.
Decision Stage: After speaking with multiple vendors he is asking for proposal for each company and comparing them with each other, he also searches about the companies, thier reviews and then choose the best among them
What's an example of a buyer persona with corresponding buyer's journey?
Buyer person: Rebel Redhead
Buyer Journey:
Awareness
Rebel Redhead is frustrated with the options of make up available from traditional make up brands. The mascara is too dark. The brow products too dark or too blonde. She knows she's not the only redhead with this challenge. She starts Googling keywords like "make up for redheads" and "best mascara for redheads".
Consideration She starts comparing her findings - brands with extensions for redheads not carried in stores, make up brands she's not familiar with that are based in other countries, and redhead owned brands dedicated to only redhead products. She reads reviews and watches videos to see what others say and what the product looks like on a person without filters.
Decision She evaluates the options based on color suitability, availability, cost, returns policy, ability to try in person. She decides to go with the redhead owned small business that focuses on cosmetics and accessories only for redheads. It also has raving reviews of its products though it cannot be tried on in person at a store like other brands.
Aug 15, 202410:03 AM - edited Aug 15, 202410:05 AM
Participant
What's an example of a buyer persona with corresponding buyer's journey?
Buyer Persona: Planning Pearl
Buyer Journey
Awareness Stage
Joan is planning an event for her company.
She wants to know what she needs to deliver an outstanding event, that not only helps her company achieve their objectives but also score her some major points with her supervisor.
Consideration Stage
From her research, she discovers she needs a professional corporate emcee. She researches corporate emcees that would be a great fit for her company and event.
Decision Stage
She makes a list of corporate emcees from her research and digs deeper to understand each emcees' unique value, experience and past clients reviews. She chooses the emcee that she believes best suits her event.
What's an example of a buyer persona with corresponding buyer's journey?
Example of clientele
Awareness: I have a problem with drugs or alcohol and I need help
Consideration: I'm researching facilities that can help with my current needs
Decisions: I found this place, they not only offer telehealth but incentives to hel me during my recovery process. Even refferls to mental health facilities that ensure I maintain my sobriety and live a full fulling life:)
What's an example of a buyer persona with corresponding buyer's journey?
A brand that I am a buyer persona is Breylee. I have a problem with acne, so I look for different skincare products for acne prone skin. Upon trial and error, I am simply going back to Breylee as it is the most effective for me.
What's an example of a buyer persona with corresponding buyer's journey?
Conducting an analysis of Ascension's organizational structure to identify key stakeholders within the purchasing, distribution, and health divisions. Additionally, participating in healthcare conventions to network with Ascension representatives and gain insights into their purchasing strategies.
What's an example of a buyer persona with corresponding buyer's journey?
Buyers journey for buying insurance
1. Awareness:
Problem: The potential customer might not even realize they need insurance, or they may have a vague sense of needing protection but not know what type. Questions: "What could happen if I don't have insurance?" (e.g., car accident, health issues, property damage) "What types of insurance are available?" (e.g., car, health, home, life) Triggers:
Life events (marriage, buying a car, having children) Experiencing a negative event (car accident, illness) Seeing insurance ads or marketing materials Recommendations from friends, family, or financial advisors
2. Consideration:
Solution: The potential customer starts researching different insurance providers and policies to understand their options. Questions: "What coverage do I need?" "How much will insurance cost?" "Which insurance company is the best for me?" Activities:
Comparing quotes from different providers Reading online reviews and ratings Talking to insurance agents or brokers Researching specific types of insurance (e.g., auto insurance coverage options)
3. Decision:
Evaluation: The potential customer assesses the different options and narrows down their choices.
Decision: They choose the insurance provider and policy that best meets their needs and budget. Factors considered:
Price of the policy Coverage offered Reputation of the insurance company Customer service reviews Ease of filing claims