What's an example of a buyer persona with corresponding buyer's journey?

[Champion]

Buyer personas are key to creating a successful inbound business. Each buyer persona has his or her own journey to making a well-informed decision (i.e. buyer's journey).

The buyer's journey is comprised of three stages:

• Awareness Stage: The buyer becomes aware that they have a problem.
• Consideration Stage: The buyer defines their problem and considers options to solve it.
• Decision Stage: The buyer evaluates and decides on the right provider to administer the solution.

Name a brand that you're a buyer persona for. What does your journey look like to doing business with them?

*To learn more about this, check out the Developing the Buyer's Journey for Your Business lesson via HubSpot Academy. 

[Mitchell_A]

Mr. Mitch

Awareness: I need more subscriptions for my fitness program, as the cost of running it with a handful of clients is slowing gym income and overworking me.

Consideration: I need captivating ads and solid leading email copies sent to all my clients and leads gotten from my friend's sports shop downstairs.
Decision: Who is the best copywriter that can guarantee me a 10x raise in my subscriptions? A higher subscription means more money coming in, and an increased ability to hire 2 more coaches to free me some more time to work on growing the business.

[IBaig0]

Awarness Stage:
Ismail has a cleaning busines and he wanted to scale his business by making his online presence strong and by so he can reach out ot more clients. 


Consideration Stage:
He decided to build a website for his business and start marketing to get more potential leads and to achieve this goal he started searching for Marketing agencies and searching about the CMS platforms. 


Decision Stage:
After speaking with multiple vendors he is asking for proposal for each company and comparing them with each other, he also searches about the companies, thier reviews and then choose the best among them

[ACarpenter8]

Buyer person: Rebel Redhead

Buyer Journey:

Awareness

Rebel Redhead is frustrated with the options of make up available from traditional make up brands. The mascara is too dark. The brow products too dark or too blonde. She knows she's not the only redhead with this challenge. She starts Googling keywords like "make up for redheads" and  "best mascara for redheads". 

Consideration
She starts comparing her findings - brands with extensions for redheads not carried in stores, make up brands she's not familiar with that are based in other countries, and redhead owned brands dedicated to only redhead products. She reads reviews and watches videos to see what others say and what the product looks like on a person without filters.

Decision
She evaluates the options based on color suitability, availability, cost, returns policy, ability to try in person. She decides to go with the redhead owned small business that focuses on cosmetics and accessories only for redheads. It also has raving reviews of its products though it cannot be tried on in person at a store like other brands.

[BNomeh]

Buyer Persona: Planning Pearl

Buyer Journey

Awareness Stage

Joan is planning an event for her company.

She wants to know what she needs to deliver an outstanding event, that not only helps her company achieve their objectives but also score her some major points with her supervisor. 

Consideration Stage

From her research, she discovers she needs a professional corporate emcee. She researches corporate emcees that would be a great fit for her company and event.

Decision Stage

She makes a list of corporate emcees from her research and digs deeper to understand each emcees' unique value, experience and past clients reviews. She chooses the emcee that she believes best suits her event.

[TRodgers1]

Example of clientele

Awareness: I have a problem with drugs or alcohol and I need help

Consideration: I'm researching facilities that can help with my current needs

Decisions: I found this place, they not only offer telehealth but incentives to hel me during my recovery process. Even refferls to mental health facilities that ensure I maintain my sobriety and live a full fulling life:)

[JLiwanag]

A brand that I am a buyer persona is Breylee. I have a problem with acne, so I look for different skincare products for acne prone skin. Upon trial and error, I am simply going back to Breylee as it is the most effective for me. 

[CHughes52]

Conducting an analysis of Ascension's organizational structure to identify key stakeholders within the purchasing, distribution, and health divisions. Additionally, participating in healthcare conventions to network with Ascension representatives and gain insights into their purchasing strategies.

[APrempeh]

Awareness stage : i want to learn how to make bags

consideration: research on bag tutors or learning platforms or physical tutoring.

Decision stage : i choose a physical tutoring class

[KScarpinato]

Awareness: my pool pump broke

Consideration stage: I need to purchase a new pool pump or fix the old one

Decision stage: I create a list of vendors who sell pool pumps and research them to decide on the right vendor, which I then proceed to purchase from.

[SMagni]

Excellent example!

[TyeG]

Awareness stage;
aware of our services

Consideration stage
does our cost and eta outweigh competitors? 

notifcation system?
response time 
accurate updates?
friendly?
Decision stage; lets give them a chance to quote, and service.

[ckibira]

Awareness Stage: My old laptop started crashing and slowing down, disrupting my work.

Consideration Stage: I researched laptops, focusing on performance, portability, and durability, and Lenovo stood out.

Decision Stage: I chose a Lenovo Yoga for its powerful specs, versatility, and promotional discount.

[JMUXTOUCH]

Buyers journey for buying insurance

1. Awareness:

Problem: The potential customer might not even realize they need insurance, or they may have a vague sense of needing protection but not know what type.
Questions:
"What could happen if I don't have insurance?" (e.g., car accident, health issues, property damage)
"What types of insurance are available?" (e.g., car, health, home, life)
Triggers:

Life events (marriage, buying a car, having children)
Experiencing a negative event (car accident, illness)
Seeing insurance ads or marketing materials
Recommendations from friends, family, or financial advisors

2. Consideration:

Solution: The potential customer starts researching different insurance providers and policies to understand their options.
Questions:
"What coverage do I need?"
"How much will insurance cost?"
"Which insurance company is the best for me?"
Activities:

Comparing quotes from different providers
Reading online reviews and ratings
Talking to insurance agents or brokers
Researching specific types of insurance (e.g., auto insurance coverage options)

3. Decision:

Evaluation: The potential customer assesses the different options and narrows down their choices.

Decision: They choose the insurance provider and policy that best meets their needs and budget.
Factors considered:

Price of the policy
Coverage offered
Reputation of the insurance company
Customer service reviews
Ease of filing claims

[MTiwari18]

Need a data analysis tool / software :

Awareness stage :: Starts researching online about various tools available to analyze data 

Consideration stage :: He has tried his hands on various free trial versions of the software

Decision stage ::  He decides to consider one software and purchases the subscription of same

[SSaberi]

Need a Car

• Awareness: the prospect needs a car, so he starts to search online for different brands and models. He also looks through options, each offer. 
• Consideration: he has complied plenty of models based on these criteria, budget, style, maintenance, services, company brand
• Decision: He finally decides to narrow down his list to the one that is in line with his interests and desires in terms of style, and complies with his budget. 

[JBenjamin0]

awarness stage

[MCastillo00]

awareness: buyer becomes aware they are at risk and comes across our brand online

consideration: The buyer needs to mitigate their liability and downloads a guide from our website. 

Decision: The buyer has now evaluated several providers and has chosen us because we provided them with the appropriate content at each touchpoint. 

[Sna422]

Persona: Emily Green, 29, eco-conscious marketing manager in Portland, OR, values sustainability and seeks products with minimal environmental impact.

Journey: Needs a new laptop; researches eco-friendly options online, evaluates brand sustainability, features, and reviews, then compares two final choices.

Decision: Chooses the best product based on price, availability, and eco-friendly features, and makes a purchase from an aligned retailer.

[Ray16]

awareness: buyer is too busy to maintain property

consideration: research options for landscping companies

decision: sees our website, story, and positive reviews and books a free consultation.

[Mirunguva]

I am a buyer persona,interested to purchase an online course .Awarness:I need this course in order to improve myself in my current business,Consideration:I have settle for inbound marketing because it will help me reach my targer customers

[BKaphle]

m a marketing student interested in buying a new phone case. First, I realize I need a replacement (Awareness Stage). Then, I research different options online, comparing features and prices (Consideration Stage). Finally, I decide to purchase a phone case from TechGear because it offers the best combination of style and durability (Decision Stage).