What's an example of a buyer persona with corresponding buyer's journey?

[Champion]

Buyer personas are key to creating a successful inbound business. Each buyer persona has his or her own journey to making a well-informed decision (i.e. buyer's journey).

The buyer's journey is comprised of three stages:

• Awareness Stage: The buyer becomes aware that they have a problem.
• Consideration Stage: The buyer defines their problem and considers options to solve it.
• Decision Stage: The buyer evaluates and decides on the right provider to administer the solution.

Name a brand that you're a buyer persona for. What does your journey look like to doing business with them?

*To learn more about this, check out the Developing the Buyer's Journey for Your Business lesson via HubSpot Academy. 

[BNomeh]

Buyer Persona: Planning Pearl

Buyer Journey

Awareness Stage

Joan is planning an event for her company.

She wants to know what she needs to deliver an outstanding event, that not only helps her company achieve their objectives but also score her some major points with her supervisor. 

Consideration Stage

From her research, she discovers she needs a professional corporate emcee. She researches corporate emcees that would be a great fit for her company and event.

Decision Stage

She makes a list of corporate emcees from her research and digs deeper to understand each emcees' unique value, experience and past clients reviews. She chooses the emcee that she believes best suits her event.

[TRodgers1]

Example of clientele

Awareness: I have a problem with drugs or alcohol and I need help

Consideration: I'm researching facilities that can help with my current needs

Decisions: I found this place, they not only offer telehealth but incentives to hel me during my recovery process. Even refferls to mental health facilities that ensure I maintain my sobriety and live a full fulling life:)

[JLiwanag]

A brand that I am a buyer persona is Breylee. I have a problem with acne, so I look for different skincare products for acne prone skin. Upon trial and error, I am simply going back to Breylee as it is the most effective for me. 

[CHughes52]

Conducting an analysis of Ascension's organizational structure to identify key stakeholders within the purchasing, distribution, and health divisions. Additionally, participating in healthcare conventions to network with Ascension representatives and gain insights into their purchasing strategies.

[APrempeh]

Awareness stage : i want to learn how to make bags

consideration: research on bag tutors or learning platforms or physical tutoring.

Decision stage : i choose a physical tutoring class

[KScarpinato]

Awareness: my pool pump broke

Consideration stage: I need to purchase a new pool pump or fix the old one

Decision stage: I create a list of vendors who sell pool pumps and research them to decide on the right vendor, which I then proceed to purchase from.

[SMagni]

Excellent example!

[TyeG]

Awareness stage;
aware of our services

Consideration stage
does our cost and eta outweigh competitors? 

notifcation system?
response time 
accurate updates?
friendly?
Decision stage; lets give them a chance to quote, and service.

[ckibira]

Awareness Stage: My old laptop started crashing and slowing down, disrupting my work.

Consideration Stage: I researched laptops, focusing on performance, portability, and durability, and Lenovo stood out.

Decision Stage: I chose a Lenovo Yoga for its powerful specs, versatility, and promotional discount.

[JMUXTOUCH]

Buyers journey for buying insurance

1. Awareness:

Problem: The potential customer might not even realize they need insurance, or they may have a vague sense of needing protection but not know what type.
Questions:
"What could happen if I don't have insurance?" (e.g., car accident, health issues, property damage)
"What types of insurance are available?" (e.g., car, health, home, life)
Triggers:

Life events (marriage, buying a car, having children)
Experiencing a negative event (car accident, illness)
Seeing insurance ads or marketing materials
Recommendations from friends, family, or financial advisors

2. Consideration:

Solution: The potential customer starts researching different insurance providers and policies to understand their options.
Questions:
"What coverage do I need?"
"How much will insurance cost?"
"Which insurance company is the best for me?"
Activities:

Comparing quotes from different providers
Reading online reviews and ratings
Talking to insurance agents or brokers
Researching specific types of insurance (e.g., auto insurance coverage options)

3. Decision:

Evaluation: The potential customer assesses the different options and narrows down their choices.

Decision: They choose the insurance provider and policy that best meets their needs and budget.
Factors considered:

Price of the policy
Coverage offered
Reputation of the insurance company
Customer service reviews
Ease of filing claims

[MTiwari18]

Need a data analysis tool / software :

Awareness stage :: Starts researching online about various tools available to analyze data 

Consideration stage :: He has tried his hands on various free trial versions of the software

Decision stage ::  He decides to consider one software and purchases the subscription of same

[SSaberi]

Need a Car

• Awareness: the prospect needs a car, so he starts to search online for different brands and models. He also looks through options, each offer. 
• Consideration: he has complied plenty of models based on these criteria, budget, style, maintenance, services, company brand
• Decision: He finally decides to narrow down his list to the one that is in line with his interests and desires in terms of style, and complies with his budget. 

[JBenjamin0]

awarness stage

[MCastillo00]

awareness: buyer becomes aware they are at risk and comes across our brand online

consideration: The buyer needs to mitigate their liability and downloads a guide from our website. 

Decision: The buyer has now evaluated several providers and has chosen us because we provided them with the appropriate content at each touchpoint. 

[Sna422]

Persona: Emily Green, 29, eco-conscious marketing manager in Portland, OR, values sustainability and seeks products with minimal environmental impact.

Journey: Needs a new laptop; researches eco-friendly options online, evaluates brand sustainability, features, and reviews, then compares two final choices.

Decision: Chooses the best product based on price, availability, and eco-friendly features, and makes a purchase from an aligned retailer.

[Ray16]

awareness: buyer is too busy to maintain property

consideration: research options for landscping companies

decision: sees our website, story, and positive reviews and books a free consultation.

[Mirunguva]

I am a buyer persona,interested to purchase an online course .Awarness:I need this course in order to improve myself in my current business,Consideration:I have settle for inbound marketing because it will help me reach my targer customers

[BKaphle]

m a marketing student interested in buying a new phone case. First, I realize I need a replacement (Awareness Stage). Then, I research different options online, comparing features and prices (Consideration Stage). Finally, I decide to purchase a phone case from TechGear because it offers the best combination of style and durability (Decision Stage).

[IllustriousS436]

Buyer Persona for Starbucks.

Awareness Stage: I want to try something new, but I'm unsure about what kind of coffee I want to get. Do I want it hot or iced? Flavor or no flavor syrup? Bitter, sweet or semi-sweet? Dairy or non-dairy milk? There are too many options.

Consideration Stage: A caramel machiatto is semi-sweet. A chai latte is sweet. A cold brew with milk is bitter. I consider trying something iced that is semi-sweet with a non-dairy milk.

Decision Stage: I decided to try the iced caramel machiatto with oat milk. After stirring it to mix the caramel drizzle and vanilla flavor, I take a sip and I am satisfied.

[KFarmer1]

I became aware of a physical change a few months. I considered the different approaches to help and wanted to try a natual route first.  I shared my problem with my sister. She reccomended a vitamin brand given her trust in the sourcing of the ingredients and the positive impact they had on her health. I looked up their website, read through their reviews and options, was offered a promo code while on the site and am now have a monthly subscription with them. 

[Kawish2000]

Let's create a buyer persona and map out their buyer's journey:

Buyer's Journey:

Awareness Stage.
Consideration Stage.
Decision Stage.
Post-Purchase Stage.