Jul 11, 20215:09 PM - edited Aug 12, 20219:55 AM
HubSpot Employee
What funnels exist in your flywheel?
The flywheel represents your company as a whole, but you’ll still have funnel-shaped charts and graphs representing the effectiveness of different processes within your company, and it’s important to make sure those funnels are fueling your flywheel. What possible funnels exist within your flywheel?
Funnels are linear processes: they guide prospects from awareness to conversion step-by-step (e.g., lead generation funnel, sales funnel, onboarding funnel).
A Flywheel is a circular model: it focuses on continuously attracting, engaging, and delighting customers, so they drive momentum by referring others and coming back.
In a company, the flywheel represents how everything works together to create momentum and drive growth. Inside that flywheel, there are several funnels that help fuel it by improving different areas of the business. Some examples are:
Marketing funnel – This brings in new people by using things like social media, ads, or content. It helps create awareness and get potential customers interested.
Sales funnel – Once people are interested, the sales process helps turn them into paying customers. This funnel is key for generating income and keeping the business going.
Customer service funnel – When customers get good service, they’re more likely to stay loyal and even recommend the business to others. That positive experience keeps the flywheel moving.
Retention funnel – This one focuses on keeping current customers happy through loyalty programs, follow-ups, and continued value. It’s easier to keep a customer than to find a new one, so this funnel is super important.
Product or development funnel – If the company offers products or services, constantly improving them helps meet customer needs and stand out from competitors.
All of these funnels work together to keep the flywheel turning and help the company grow steadily.
There are many significant channels in our flywheel concept that aid in creating momentum and promoting long-term success. A distinct step of the customer journey is represented by each of them, which include the marketing, sales, and customer success funnels. The goal of the marketing funnel is to draw in new clients by using techniques like social media interaction, SEO, and content marketing. After being created, leads proceed via the sales funnels, where relationship-building and tailored communication aid in turning them into clients. A client success funnel turns consumers into promoters who refuel the flywheel by guaranteeing their happiness, continued support, and loyalty beyond the transaction. Each funnel contributes to a continual cycle of growth by reducing friction and adding force when it is properly aligned and tuned.
A good way is to be customer-centric oriented, treat customers as valuable part of the product cycle to gain feedback, also put effort into training customer service to add to a positive shop experience.
Our products are a replaceable commodity. There will always be funnel opportunities for repeat business and new business prospects. Gaining trust and maintaining relationships is what we want to spill out on our flywheel.
Managing recruitment workflows to attract qualified candidates, coordinating projects to enhance engagement strategies—tracking applicants, and fostering delight through feedback loops and retention efforts—all key elements of the in HubSpot’s flywheel.
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