Jul 11, 20215:09 PM - edited Aug 12, 20219:55 AM
HubSpot Employee
What funnels exist in your flywheel?
The flywheel represents your company as a whole, but you’ll still have funnel-shaped charts and graphs representing the effectiveness of different processes within your company, and it’s important to make sure those funnels are fueling your flywheel. What possible funnels exist within your flywheel?
In the context of the Flywheel method, customer feedback plays a pivotal role in driving growth and continuous improvement. While not all customers may have an ideal experience with our products and services, even those who face challenges often refer our offerings to their network. This presents a crucial opportunity for us to refine and enhance our services based on their feedback. Conversely, satisfied customers, who remain loyal throughout their journey, provide momentum by continually supporting and advocating for us. In the Flywheel model, every customer interaction—whether positive or negative—fuels our growth. Happy customers keep the wheel spinning with their loyalty and endorsements, while unhappy customers highlight areas for improvement and innovation. Both perspectives are invaluable, as they collectively contribute to accelerating our company’s progress and strengthening our relationship with our customers.
I think in a way we have oversimplified things and not been cohesive across teams but with net new contacts we have the initial email and then a follow up based on action they took from the email and depenting on that then they may become a prospect. After the intial email, unless they unsubscribed we will email again but not necesarily based on whether they interacted with the email. Marketing is sort of independent from Sales as far as managing the funnel and direct contact relationship goes.
From my perspective, the three fundamentals of an inbound business are the main funnels in all business flywheels;
Attracting entails marketing and reaching out to customers and potential prospecst
Engaging includes Onbording and introducing clients to products
Delight involves good customer support services that may turn customers in to brand ambassodors which is crucial in 'accelerating the business flywheel'.
I believe the Lead Generation Funnel holds significant importance. Engaging in this aspect of business would be enjoyable for me. Attracting customers is crucial to the flywheel and serves as a pivotal starting point.
The most recent funnel I can speak to is the companys talent funnel. Due to the amount of business going through the sales funnel, there is increased demand in the retention funnel. To make sure the customer leave happy, they've had to quickly hire more Account Managers.
While all the funnels are important to a company's success, I thing the Lead Generation Funnel is of particular importance. I would enjoy this segment of business. Attracting customers if vital to the flywheel and an important place to start. Regards, CMills62
Customer retention would be one such example. Customer retention specialist are the lasts stop before the customer leaves the company. Since it is much easier to keep a good customer rather than obtain a new one, improving this process is wise.
Our funnels are varied since we do a number of things, but here is our website service funnel which guides creatives into becoming enthusiastic brand ambassadors.
Sales
Creations (our retail/drop-shipping store)
KAIOcreative Design & Setup (our best practice all-inclusive Squarespace website package)
KAIOcreative Solutions Center (our website service plan/premium content)
KAIOcommunity (our Tribe)
C.O.R.E. Network (our central team of creatives, the generals of our Agile Army)
As a HubSpot partner, unique funnels exist for all component elements that exist within or feed into our in our fly wheel. They also overlap, so the activity in one funnel is not neccessarily a stand alone element.
Marketing (Awareness to lead) ; Marketing & Sales (Lead to Qualified lead); Sales (Qualified to Close); Sales&Services (Hand-off and initial set up); Services & Customer Care (Help requests and satisfaction monitoring); Customar Care & Marketing & Sales (Reviews, brand engagement and Upsell)