Jul 11, 20215:09 PM - edited Aug 12, 20219:55 AM
HubSpot Employee
What funnels exist in your flywheel?
The flywheel represents your company as a whole, but you’ll still have funnel-shaped charts and graphs representing the effectiveness of different processes within your company, and it’s important to make sure those funnels are fueling your flywheel. What possible funnels exist within your flywheel?
While all the funnels are important to a company's success, I thing the Lead Generation Funnel is of particular importance. I would enjoy this segment of business. Attracting customers if vital to the flywheel and an important place to start. Regards, CMills62
Customer retention would be one such example. Customer retention specialist are the lasts stop before the customer leaves the company. Since it is much easier to keep a good customer rather than obtain a new one, improving this process is wise.
Our funnels are varied since we do a number of things, but here is our website service funnel which guides creatives into becoming enthusiastic brand ambassadors.
Sales
Creations (our retail/drop-shipping store)
KAIOcreative Design & Setup (our best practice all-inclusive Squarespace website package)
KAIOcreative Solutions Center (our website service plan/premium content)
KAIOcommunity (our Tribe)
C.O.R.E. Network (our central team of creatives, the generals of our Agile Army)
As a HubSpot partner, unique funnels exist for all component elements that exist within or feed into our in our fly wheel. They also overlap, so the activity in one funnel is not neccessarily a stand alone element.
Marketing (Awareness to lead) ; Marketing & Sales (Lead to Qualified lead); Sales (Qualified to Close); Sales&Services (Hand-off and initial set up); Services & Customer Care (Help requests and satisfaction monitoring); Customar Care & Marketing & Sales (Reviews, brand engagement and Upsell)
Customer experience Department is the best way, anyway, if the customer finally doesn't buy your product but is satisfied with their experience whey doing with us, their relative people can be our customer.
Being with start-up our funnels are Sales, Customer Engagement and Product Development. Almost every company would have started as a start-up with limited funds. I wonder what vairety of strategies they would have applied to get their first 10 customers. Funnel strategy is very critical at this stage as there is almost no one at the botton of funnel.
As a freelancer, the following funnels are a top priority in my flywheel. Marketing (ads, prospects & target audience), Conversation (Providing accurate and helpful info), and Sales (Providing excellent service to gain positive feedback, retention and referrals).
As a media manager who works in the Public Relations office, we are engaging in establishing relations and experiences in which everybody feels good at the end.
I think, the flywheel also works for the internal branding of an organization. Customers are employees and products are our content and services for them.