Jul 11, 20215:09 PM - edited Aug 12, 20219:55 AM
HubSpot Employee
The flywheel represents your company as a whole, but you’ll still have funnel-shaped charts and graphs representing the effectiveness of different processes within your company, and it’s important to make sure those funnels are fueling your flywheel. What possible funnels exist within your flywheel?
Having different funnels for Marketing, Sales, Customer Onboarding, Customer Support, and Customer Advocacy are important to the flywheel model. This model uses stages of attract, engage, and delight to increase consumer confidence, believability, and business progress.
Marketing Funnels bring customers to businesses by appealing to their paint points, needs, or desires. Colorful pictures, witty writing, and engaging videos attract consumers to products or services as leads.
Sales Funnels turns leads into paying customers with engagement. Steps including lead qualifications, nurturing, personalized communication, product demonstrations, and gentle persuasion helps to increase customer participation in deals.
Customer Onboarding Funnels shows ways to increase consumer engagement. Guaranteeing even changeovers to active users will increase their attraction to products or services.
Customer Support Funnels delights buyers by answering questions about products or services, handling problems, and assisting consumers with merchandise. Good customer service not only keeps active customers but also increases the consumer inflow.
Consumer Advocacy Funnels delight buyers as well. Happy customers help to promote businesses by referring new customers, writing positive reviews, and offering encouraging testimonials.
Balancing Marketing Funnels, Sale Funnels, Customer Onboarding Funnels, Customer Support Funnels, and Customer Advocacy Funnels with the flywheel phases of attract, engage, and delight help businesses grow and prosper. Buyers who are pleased and experience good customer service stay as active customers. They will help to spread businesses by word of mouth advertising.
Some possible funnels that would fuel my flywheel for my business would be providing excellent quality work and excellent customer service to back it and to have my customers be more like family then a customer is another break through I believe for my company.
I run a secondary education based tutoring agency. Our biggest funnel is in sales; turning interested parents into customers within our service department. Because of this the cross-team collaboration between sales and service is really important. There is a huge demand for tutors, but limited students with the adequate skills. My biggest weakness is therefore connecting opportunities into paying customers, because an opportunity only becomes a customer when we have enough people within our services department to carry it. I should start tracking and building our recruitment, hiring and training funnel paralell to improve the quantity of service supply available. Otherwise we end up forced to turn away opportunities.
It starts with the number of contacts - the appointments made from contacts - the number of presented appointments - and the number of sales from the presentation
I'm part of a small startup working in the temp staffing and education space, and there are few funnels we aim to keep track of. There are funnels in recruiting, hiring, training, and retention to name a few. Ultimately, our temp employees want to climb up the career ladder towards long-term employment - starting at the bottom of the funnel, we need to upskill them. Identifying what knowledge, skills, abilities, and practical experience they need to have in order to advance, backward from there looking at how we can get them those certifications or experience in a way that meets where they are today, and that the folks we bring in are those who truly want to do the kind of work we're preparing them for. And this is likely just a tip of the proverbial 'funnel use cases' iceberg.
Our key marketing funnel is moving inbound leads from content, organic search, paid social, etc., to a conversation with sales development, on to a meeting with a sales rep. Getting meetings is a key metric
I run a nursing home for the elderly and now setting up a care at home agency. Additionally, I am also involved in a HealthTech startup. For the nursing home business, there are various channels from where we get our leads and how customers move through the funnel. I think there's huge potential to tap customers at the bottom of the funnel to get referrals and word-of-mouth recommendations. We need to do quite a lot in this area, to highlight what we do well and spread the word.
The top & bottom funnels. From my perspective, our company has done quite well in terms of attracting new prospects via advertisement, events & delivering content. We have applied a tool that would encourage our customers to share their experiences across their networks - which impacts on feeding the people coming from the top funnel & making them stay with our business. The part which needs to improve on is our sales process.
I run a small startup working in the information security and education space, and there are a fair number of funnels that we deal with. There are funnels in recruiting, hiring, training, retention, and matriculation of student employees to name a few. Ultimately, our student employees want to graduate and find long-term employment to start their career - starting at the bottom of the funnel, we need to get them employed. Identifying what knowledge, skills, abilities, and practical experience they need to have in order to get that job and what connections internally/externally need to occur, backward from there looking at how we can get them those certifications or experience in a way that meets where they are today, and that the folks we bring in are those who truly want to do the kind of work we're preparing them for. There's much more to this and other areas, but I'd be writing a full on blog post lol.
Our flywheel sees the top and bottom funnel feeding into each other, but more so the traditional top trickling down to the bottom, type funnel with our sales.
it is possible to have awareness about the product and it has been successful as a funnel to get leads we have to know the potential customer who is effective for the company.
Our key marketing funnel is moving inbound leads from content, organic search, paid social, etc., to a conversation with sales development, on to a meeting with a sales rep. Getting meetings is a key metric.
We have several funnels that represent the different aspects of our business: customers and careers. We use our candidate pipeline to find technical talent in the area and from them from the applicant stage to the new hire stage. Our customer pipeline, although much lengthier of a sales cycle, onboards customers from either strangers/referrals to new customer and ideally repeat business if it's a good fit.
