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What funnels exist in your flywheel?

Champion
HubSpot Employee
HubSpot Employee

The flywheel represents your company as a whole, but you’ll still have funnel-shaped charts and graphs representing the effectiveness of different processes within your company, and it’s important to make sure those funnels are fueling your flywheel. What possible funnels exist within your flywheel?

 

*To learn more about this, check out the Growing Your Business With a Flywheel Model lesson via HubSpot Academy. 

953 Replies 953
lixieles3
Member

The engage funnel exsists in my job. There are many events in social media that were created to attract new employees, interns, and students. 

0 Upvotes
KateE
Contributor

I'm currently in higher ed.  The funnel could be in the recruiting process, since more prospective students funnel into student's who've paid deposits, who in turn are students who show up at orientation, who in turn funnel to students who show up at the start of the term.  The flywheel is the cycle of recruiting to student to alum to recruiting (next generation), etc.

AngellaBwilani
Participant

I have a small shoe boutique. I attract my customers by posting on socials using relevant captions, hashtags and trending music/sounds on tiktok and reels. I created a whatsapp group and catalogue for the business to engage my customers. they are free to view and ask questions. I delight my customers by answering the questons swiftly and providing more info like the length of the heel if they have any concerns, or what shoes are best for different kind of events etc...How many people enter the group after a post and how many inquire and then proceed to make an order feels me in on the funnel metrics.

TJay3
Participant

Based off my service model. For PR and agency services.

 

Attract - I would create content that would solves the problems that people face in public relations (PR) such as How to guides and social media scenario based content.  

 

Engage - CTA, scheduled follow up's from website enquiries, respond on social media, creating conversations.

 

Delight - Referral scheme, customer spotlight on website and social meda, regular contact and availability.

 

 

ndgold
Participant

The funnels that exist within our flywheel include the acquisition of prospective high school students into enrolled college students, the registration of enrolled students into the basic language sequence, the transition from the basic language sequence to the minor coursework, the transition from minor to major, and the bridging from major to study abroad student, and eventually to graduation.

0 Upvotes
banjali999
Member

attract - people who need mental and emotional support

engage - What Kind of help do they need and at which stage they are?

delight- To make their experience good. So, they recommend it to people.

emresanli
Participant

I am interested in digital marketing in the pharmaceutical industry. Here are some examples of funnels inside the flywheel!
Attractive: Quality raw materials and experience. Explaining the quality product by talking about the difference with digital communication.
Engage: Customer reviews, word of mouth
Pleasure: Special coupons for returning customers.

0 Upvotes
SRizeski
Member

Marketing, Sales, Service, Product Delivery & Customer retention (referrals, initiatives, sales etc)

0 Upvotes
ETosoc
Member

I don't represent a company. But learning the flywheel model gave me a clear vision on how to run a company and how to mitigate different roadblocks in the process within its  components.

0 Upvotes
AZadeh8
Member

Sales funnel, Marketing funnel, Product/service delivery, Complpaints (customer service), Referral programs and initiatives and in repeatable purchase models ive woked with i'd say repurchases 

NAbdulazeez
Member

in the flywheel they are attract engage and delight 

0 Upvotes
SandiAkira
Member

In the flywheel there are Attract, Engage, Delight. Now the funnel can be detailed again, the steps to get Attract, then the funnel from Attract to Engage and Delight. And so on. I understand this even though I don't currently have my own business. But it can be very useful in my current world of work.

0 Upvotes
Marvareene
Member

I don't represent a company, but I love the change of visualizing a company's business model from  a funnel to a flywheel. People's attitude at the bottom doesn't affect the top in a funnel, whereas a flywheel will keep spinning. The inbound methodology attracts, engage, delight is a much better way. 

MBrunozzi
Member

My business only consists of myself providing a service.  I am in the infant stage of my business.  But in my flywheel I try to ATTRACT potential customers with social media, ENGAGE striking up  general conversations of what their current pain points are and inviting clients for a consultation DELIGHTING them with an example of what my services can do for them, which when service is provided is transformational for them on a personal level.  I am very new to this INBOUND stuff and am learning as I go.

Avu1
Member

According to me the flyweel funnel consists of three parts:

1- Attract

2-Engage

3- Delight

Although, i am not working in any company currently, but i have done variuos of internships and I can say I have tried to practce these so that the company can grow. 

DWojo
Member

Funnels that exist in this company's flywheel are the sales funnel and the service/repair funnel

 

0 Upvotes
WBiswas
Member

I dont represent a company, but I can understand that we have to have capture the right mass audience to get the best prospective clients which can bring. I think most of the small businesses are still going through the traditional flywheel approach as first their marketing team goes out and analyze the market, then after their sales team verifies the leads and finally their sales lead conclude the deal to make profit for the company.

Thanks

Windy 

 

0 Upvotes
ECordovaV
Member

Atract via sharing valuable content in Social Media (LinkedIn and IG). 
Engage via consultative selling. 

Delight with quality products and the learning experience that our custormers gain when working with our Product Teams. 

0 Upvotes
jankania
Member

Attract with social media and affiliating marketing, Engage via online sales , Delight with quality product and customer discounts

0 Upvotes
HSARA
Participant

Initially attract customers with relavant content first there's force,next there's friction,then there's weight

0 Upvotes
NHasennurhusien
Participant

nurhusien.hasen27@gmail.com