Jul 11, 20215:09 PM - edited Aug 12, 20219:55 AM
HubSpot Employee
The flywheel represents your company as a whole, but you’ll still have funnel-shaped charts and graphs representing the effectiveness of different processes within your company, and it’s important to make sure those funnels are fueling your flywheel. What possible funnels exist within your flywheel?
I'm just thinking about my business at this point! I am interested in sales process coaching for entrepreneurs and solopreneurs. So thinking about the flywheel from the marketing side is helpful - what problems do I want to solve? What is the purpose of my business? I def want to start with content once I get some of the basic ideas ironed out.
I am not sure in that I am just starting. Our flywheel is fueled by word of mouth. The funnels that exist would probably be the new people who learn about the company through marketing materials or the website.
At my job, there are different stages that we go through to get a prospect into setting an appointment with someone on our sales team. So even in appointment setting, there is a process and a funnel that we go through leading up to a good lead for our salesteam to give a call back, and then they go through their own sales process and have their own steps. The funnel I use for appointment setting, is the specific stages within our conversations with customers. We have the introduction stage, to the questioning stage to see if we can assist this customer with our services, to the information stage where we are giving them the important details of our service, to asking qualifying questions to make sure this lead is what we are looking for, to asking for the appointment, to closing the call. Each stage of this conversation template, is a funnel and fewer and fewer people will make it to each column, and by tracking where the drop offs are we are able to get insights to what part of the script or conversation needs tweaking to ensure better conversation rates. We are also able to ensure that our flywheel is fueled, by looking at our sales funnels and making sure the customer is having the best experience possible through our sales process, and their buyers journey. When looking at drop offs and ways to increase conversion rates, we will take into consideration the flywheel and how the positive energy of our customers is going to lead to overall growth the entire company, so changes are made around our customers and we are aware of what areas we need to improve for the most impact on our flywheel!
@moneymoney this is great to hear, and really makes it about the customer/ client/ prospect. The Inbound Sales course really explains why this is important. Did you find that you were able to gather some valuable information from the course?
Diverting focus from sales and marketing to customer service is a way to invest in your own buisness. Widening the funnels throughout the flywheel ensures its growth.
You need to find and define the why of your company, then how and when will come naturally. The hiring would make the culture and then how they treat your customer.
as my business [ furniture ] I think that my funnels well be the awareness of my product [ price - material - design ] at the top of my funnel and I need to make it very clear for my customers to feed my flywheel by make it personalized to every customer persona
Well in my experience the most common funnel will be the prospect journey, as we see how they first come as a cold lead as we attract their interest and start the engagement with them, to start discovering more about their business and how we can help their fix their problems. Then would be the sales rep funnel, we always want to see how the reps perform in the effectiveness of bringing more clients. Another one would be customer success (NPS), which is always important to know how we are doing in terms of service and experience to our clients.
Since Flywheel represented a company as a whole, the rotational energy(growth of the business) makes the funnel allows the bottom to feed the top due to their effectiveness and organised democratic structure of adequacy flow of inbound efficiency in the company's setting.
Our funnels are awareness, which really focuses on education. As we go further down the funnel, we focus on how we can help our prospects and customers solve their problems. Essentially it is why consider our company. By the time they are at the bottom of the funnel, they have decided that they need that product or service in question and are really requesting proposals. Typically, our products customers, know what they want and enter at the middle or bottom of the funnel. While services, starts at the top of the funnel and some services move through the funnel faster than others.
I own the Youtube Channel Shawn Clark Live Stream!!! The Flywheel is my Youtube Channel... One of my Funnels seems to be that I have to keep making Youtube Videos are a Daily Basis to Keep my Views... I think that what I can do to fix this funnel is to make better quality videos as my Subscribers ask me to do!!! This is something to think about and research!!!
