Jul 11, 20215:09 PM - edited Aug 12, 20219:55 AM
HubSpot Employee
What funnels exist in your flywheel?
The flywheel represents your company as a whole, but you’ll still have funnel-shaped charts and graphs representing the effectiveness of different processes within your company, and it’s important to make sure those funnels are fueling your flywheel. What possible funnels exist within your flywheel?
@moneymoney this is great to hear, and really makes it about the customer/ client/ prospect. The Inbound Sales course really explains why this is important. Did you find that you were able to gather some valuable information from the course?
Diverting focus from sales and marketing to customer service is a way to invest in your own buisness. Widening the funnels throughout the flywheel ensures its growth.
You need to find and define the why of your company, then how and when will come naturally. The hiring would make the culture and then how they treat your customer.
as my business [ furniture ] I think that my funnels well be the awareness of my product [ price - material - design ] at the top of my funnel and I need to make it very clear for my customers to feed my flywheel by make it personalized to every customer persona
Well in my experience the most common funnel will be the prospect journey, as we see how they first come as a cold lead as we attract their interest and start the engagement with them, to start discovering more about their business and how we can help their fix their problems. Then would be the sales rep funnel, we always want to see how the reps perform in the effectiveness of bringing more clients. Another one would be customer success (NPS), which is always important to know how we are doing in terms of service and experience to our clients.
Since Flywheel represented a company as a whole, the rotational energy(growth of the business) makes the funnel allows the bottom to feed the top due to their effectiveness and organised democratic structure of adequacy flow of inbound efficiency in the company's setting.
Our funnels are awareness, which really focuses on education. As we go further down the funnel, we focus on how we can help our prospects and customers solve their problems. Essentially it is why consider our company. By the time they are at the bottom of the funnel, they have decided that they need that product or service in question and are really requesting proposals. Typically, our products customers, know what they want and enter at the middle or bottom of the funnel. While services, starts at the top of the funnel and some services move through the funnel faster than others.
I own the Youtube Channel Shawn Clark Live Stream!!! The Flywheel is my Youtube Channel... One of my Funnels seems to be that I have to keep making Youtube Videos are a Daily Basis to Keep my Views... I think that what I can do to fix this funnel is to make better quality videos as my Subscribers ask me to do!!! This is something to think about and research!!!
I work in a real estate firm where we employ marketing channels such as SEO, social media and an App, referrals within and outside the company and consistency in service delivery. All these strategies ensure we attract the customers, engage them, then delight them with products and services. I do write copies angled at conversions to improve sales.
We do also have pretty much similar steps in our sales funnels. In addition to this, we need to get technical approval from the clients to ensure that our products are compatible with their critical environment. This situation adds additional 3-4 months to our sales cycle.
