Jul 11, 20215:09 PM - edited Aug 12, 20219:55 AM
HubSpot Employee
What funnels exist in your flywheel?
The flywheel represents your company as a whole, but you’ll still have funnel-shaped charts and graphs representing the effectiveness of different processes within your company, and it’s important to make sure those funnels are fueling your flywheel. What possible funnels exist within your flywheel?
This is a great paradime mental shift in selling vs. customer advocacy. Its a shifting mindset that we are always continually adding value to our customers and encouraging them to help fill the funnel with positive prospects. Some funnels that exist are the original velocity and lifecycle management, but adding in the back half of the flywheel to continue monitoring customer success and feedback is critical to growth and scaled growth.
For us at each stage of Awareness, Engagement & Delight, we will have 3 levels of Customers - ie our Strategic Partners, End Users and Personnel/Team. We'll also encourage each person and/or enterprise to become a member - ie individual, household, small enterprise, corporate or associate enterprise. Whilst each level of customer may be considered a separate though interconnecting Funnel, as each level has the potential to advocate for and help us grow our enterprise's membership, offerings, and reach. So how might we represent the interconnectivity of these 3 Funnels and/or our Members as they interconnect and feed our FlyWheel and/or vice versa?
I would say, in my case, or referring to the Company I work with, the Funnel can be all of our members communicating with and being helpful and resourceful in each phone call we have with them. Either by olny giving them the proper information regarding their membership or by assisting them correctly on their reservation, as this is our primary objective , that the members come bakck and take advantage of their benefits as members.
In working in student services in higher education, the most direct comparision is the "funnel" of prospects to applicants to enrolled students at the institution. Folx that work in recruitment and admissions know this funnel really well. I also see the Recruitment folx work so hard to get a student in the door only to have their classroom experience, with maybe one class, not go well, and therefore, this clouds the student's entire experience. I am making many connections between the Inbound philosophy and my current industry of higher education.
A communication team that normally respond to customers queries sometimes but not all the times. The other funnel that exists is public participation barazas where our organization tries to engage the public in informing them ore about the services we offer and how to go about when they want services from our organization
I am starting a new project and haven’t developed any Flywheel yet. The WHY of my project is to help improve the working process of the medical staff in Germany.
Using the lean method, I want to validate my idea with my customers before starting to build my product.
We're working on a beta product and right now, the goal is to get people on the site so we're focusing on the flywheel goals - attract, engage, delight.
The Travel Agency funnels only attract clients to purchase from some personal experience a staff may have encountered. This stage is to draw our clients and create a curiosity for them to want to engage with our company/services. The only issue is that we go over our budget yearly because we always had to "add" to our funnel instead of finding ways to spin our flywheel with more effective tactics. However, we implemented strict budgets that attract clients to market our products in ways we don't need to. That can look like curating free local travel itineraries to promote client advocacy.