Jul 11, 20215:09 PM - edited Aug 12, 20219:55 AM
HubSpot Employee
What funnels exist in your flywheel?
The flywheel represents your company as a whole, but you’ll still have funnel-shaped charts and graphs representing the effectiveness of different processes within your company, and it’s important to make sure those funnels are fueling your flywheel. What possible funnels exist within your flywheel?
As a social media manager and blogger, I have to use all three models of the flywheel in my business. I have to create content that catches the attention of potential clients and readers. Then once I've captured their attention I have to engage them with relevant content or by giving them solutions to their pain points. Once I have passed this stage an=d built relationships with them I now have to get to the final stage which is the Delight stage where they not only buy my services but are satisfied and willing to refer me to other people. This is the stage I need the most help with but I am having slight issues in the other 2 stages any thoughts?
Hey, in the solutions you provide as a social media manager try to focus on solutions that directly affect sales. As much as the end result of social media management is to make money for businesses, certain solutions impact more sales.
Attract Engage and Delight are definitely the flywheel within my industry. I am a pivotal role as Lead Administrator. I almost always one of the first friendly faces clients see and ironically I am the last point of contact. I have to draw in clients, keep them, and be sure to have each client satisfied with our services.
All the funnels that I think will exist within my flywheel based on all stage on flywheel (Attract, Engage, Delight) for Marketing team, Sales team and service team.
The funnels at my former companies typically involved 1-on-1s, seminars, and other course offerings to customers on software. This all helped keep happy (and informed) customers!
We try to make sure our funnels are working properly. Our prospect has problems both personally and business. We focus on pushing it to the top position which ends up driving our flywheel.
The company I'm going to be working with really hones in on problem-solving, question-answering and highly searchable blogs, and doing valid compare/contrast and pros/cons articles to inform and educate the potential customer. Touting printers, copiers and office phone systems (just some of the company's offerings) isn't sexy in 2021, but still necessary for many businesses, and fledgling or struggling businesses lacking in necessities like those products may have be lead by people openly wondering "why," "how effective" and "how much?"
We use the flywheel model to have more happy customers by creating valuable experiences, driving more growth as they become promoters. The flywheel represents our company as a whole, and funnels represent different processes and their efficacy.