Jul 11, 20215:09 PM - edited Aug 12, 20219:55 AM
HubSpot Employee
What funnels exist in your flywheel?
The flywheel represents your company as a whole, but you’ll still have funnel-shaped charts and graphs representing the effectiveness of different processes within your company, and it’s important to make sure those funnels are fueling your flywheel. What possible funnels exist within your flywheel?
Internal funnels are in the customer/prospect relationships of the company. They exist at several levels of the customer-company interaction model. For example, there are those who download your website freebie and use it and those who get the offer and don't click it. Then, there are those who get the freebie like its message, and then not only read your newsletter but respond. Then, there are those who don't respond. Anywhere in your business where there is a choice and the people who make a positive choice can move deeper into a relationship with your company then you have a funnel forming.
There is always opportunities before and after training or a sale for added value. To ask customers what their expectations are and then later to ask if their expectations were met and what additional product or services they would like us to offer them or others in the future...
Making sure that there are a lot of customers who are satified with the product or service and that their refereals are taken and for those referels a gift is placed.
Some funnels in my current company's flywheel include existing agency clients referring other businesses to us, and some but not all of them taking their word for it/engaging with us and the funnel of prospective clients that come to our website
Our billing and cutomer service funnel (after sales) are some of the funnels that i am a pat of. Other funnels are on the sales and technical side of the business such as the onboarding and set up of client systems. these are all different funnels in the flywheel that really need to work seamlessly to ensure that a client is still happy by the time they reach after sales services. Luckily when we were a smaller entity it was a lot easier to build on these interactions to create client relationships that have spanned over 5years in most cases.