What funnels exist in your flywheel?

[Champion]

The flywheel represents your company as a whole, but you’ll still have funnel-shaped charts and graphs representing the effectiveness of different processes within your company, and it’s important to make sure those funnels are fueling your flywheel. What possible funnels exist within your flywheel?

*To learn more about this, check out the Growing Your Business With a Flywheel Model lesson via HubSpot Academy. 

[BBalci]

Even though the flywheel is a new and productive concept for growing, there are mini funnels in each stage, for example, a happy customer shares their experience with others, a flywheel keeps spinning.

[MParker1]

attracting,engaging,delight along with marketing,sales and customer service

[Papajay]

flywheel is far better than the funnel medium 

[RWhitely]

So many mainly consisting of existing customers 

[SSharpe]

Flywheel: Attract, engage, delight.

Funnels: Inbound leads must be quantified and tracked through the various stages of development. Workflows must be accomplished before the potential customer moves through the flywheel. Engage with them by gathering information to see if they can benefit from our service. If so, move to next funnel and gather contact information and identify which pain points are present. Can they see themselves using our solution? 

[chighsmith]

Hi @SSharpe,

Welcome to the Community!

I love your take on this. The flywheel keeps us focused on attracting, engaging, and delighting, while funnels and workflows help qualify leads and address their pain points. Combining both strategies ensures we’re moving the right prospects forward and setting everyone up for success!

Happy collaborating!
 

Cassie, Community Manager

[DJohnson10]

In my flywheel, I’d say the main funnels would be the marketing funnel, sales funnel, and customer service funnel. Marketing is responsible for attracting people through content and campaigns, sales converts those leads into customers, and customer service works to keep them happy and coming back. All three are connected and keep the flywheel spinning. If one funnel slows down, the whole flywheel loses momentum — so they all have to stay strong and aligned.

[Derrickleo]

At Artificialgrass Kenya, several core funnels fuel the momentum of our flywheel by helping us consistently attract, engage, and delight customers. Our social media funnel drives awareness by showcasing our work through high-quality content on Instagram, Facebook, and TikTok, which encourages potential clients to reach out directly. Once an inquiry is made, our lead conversion funnel comes into play—providing quick, informative responses and tailored service to guide prospects toward a purchase decision. After completing a project, our customer experience funnel focuses on delivering excellent service and follow-up to ensure satisfaction and build long-term trust. We also utilize a content and SEO funnel, where optimized posts and targeted messaging help improve our online visibility and attract high-intent audiences searching for artificial grass and landscaping solutions in Nairobi. Each of these funnels supports our flywheel by keeping customers engaged and driving sustainable growth through a seamless and value-driven experience.

[shahnur1]

iDENTIFY uses the inbound flywheel model to drive sustainable growth, placing customers at the center of their business. This model is built on three key stages: Attract, Engage, and Delight. Within each of these stages, traditional funnels still play an important role in guiding prospects and clients through structured processes that support conversion, onboarding, and long-term success.

In the Attract stage, iDENTIFY draws in potential clients such as banks and credit unions through website content, case studies, and direct outreach. Funnels in this phase move visitors toward actions like scheduling a discovery call or requesting a demo. The goal is to turn interest into qualified leads.

The Engage stage focuses on converting leads into clients. Funnels here include steps like the discovery call, proposal, technical review, and platform selection. Clients choose between services like Analytics Blocks or Managed Cloud Platforms. The funnel ensures a smooth transition from prospect to signed contract and implementation kickoff.

In the Delight stage, iDENTIFY works to retain clients and turn them into advocates. This includes onboarding support, ongoing dashboard maintenance, optimization, and quarterly business reviews. Funnels in this phase focus on service delivery, renewals, upsells, and referrals—creating opportunities for continued value and organic growth.

By embedding funnels within each stage of the flywheel, iDENTIFY combines the efficiency of structured processes with the momentum of a customer-centric growth model. This approach ensures that marketing, sales, and service teams are aligned, and that every client experience reinforces the flywheel’s momentum.

Ultimately, while the flywheel illustrates the ongoing cycle of growth and engagement, the embedded funnels help execute the detailed steps needed to move leads and customers forward—making iDENTIFY’s go-to-market strategy both scalable and resilient.

[PWilson95]

I am currently still in the learning phase of my sales career. I am using online learning to gain any new skills neccessary. I am gathering a good understanding of funnels/flywheels and how they apply to business success. It is becoming more and more 'common sense' to me - which is great. As a former gym-based personal trainer, I would say that your appearance is a big part of your 'attract' stage of the flywheel. Most people choose a trainer that either resembles themselves somewhat, e.g male/female, age etc. But also because an in-shape trainer implies somebody knowledgeable that practices what they preach aka TRUST. Once you get past that initial appearance, it becomes about connecting on common interests and communication styles. By that I mean that you need to be able to both communicate in ways that resonate with each other. Bascially, the vibe has to fit! From there its about proving knowledge and provding structured sessions that allow the client to feel as though they have moved closer to their goals. The rotational energy of the process comes from clients reaching their goals, or atleast enjoying the journey enough to recommend your service to other gym goers. I'm new here, but I am learning.

[Samnan]

in my previous experience as an store owner I think funnel existed where converting leads to sales was achieved in a very wrong manner. if the leads were 10 conversion was just 1 or nil. this is because of the sales process and handling of customers. 

[NikitaTemnikov]

In our IT business, the flywheel is driven by consistently delivering value across development, marketing, design, and support. Several key funnels fuel our momentum. The lead generation funnel includes channels like LinkedIn, Upwork, Google Ads, and referrals. Its goal is to convert cold traffic into marketing or sales qualified leads through stages of awareness, interest, and qualification. The sales funnel covers the process from discovery to proposal, negotiation, and closing, helping turn qualified leads into paying clients and supporting the attract and engage stages of the flywheel. The onboarding funnel focuses on project kickoff, planning, development, delivery, and feedback. With tools like Jira, ClickUp, and Notion, it helps reduce time-to-value and ensure smooth delivery. Finally, the customer success funnel includes handling support requests, providing resolutions, identifying upsell opportunities, and gathering satisfaction feedback. This improves retention and drives advocacy, powering the delight stage of our flywheel.

[IIdibia]

Individuals seeking to upskill and reskill like marketing skills discover our program through Google search, referrals, or sales outreach. They evaluate our program's value, content, and expertise before enrolling. Upon completion, satisfied students become advocates, referring others to our program. Happy students recommend us to their network, driving new enrollments and sales. This journey highlights the importance of trust, quality content, and referrals in driving program sales and growth. By delivering valuable skills and fostering a supportive community, we create a loyal network of students who champion our program, fueling its success and expansion. Referrals become a key growth driver.

[IlikUsefulStuff]

People interested in (or have a need for) web design and marketing for their product or service. Then they find us on google or read our blogs, visit our website, (chat with the chatbot), etc. Then, deciding they trust us to do this work for them. Done for you solution. They hire us.  

They say they like the website and then tell someone else to hire us. 

[DeborahU1]

customer needs which will bring customer satisfaction.

[AnaArbelaez]

I am just starting my own business and I dont have my first customer yet since I am still working on building the details of my Customer Onboarding cunsilting lab. but I think a funnel would be the potential startups and scaleups interested in a solution for their Onboarding process which I will pitch my services. From opportunity given to package sold

[KKremer]

My company serves as an agent between businesses and technology companies. So I'd say that one of our funnels would be our partner education funnel. We provide educational events and opportunities for them, we track their attendance and the vendors they interact with, and the bottom of our funnel would be to strike a deal between our partners and vendors. 

[AAguilar00]

for me I work in furniture so there is a funnel between how many people request a VIP inspection with the product to address issues they have had with an item in their home. Many people are asked if they want to use that program, less people agree and then even less than that will accept the fully inspected item. I think that might be an example of a funnel shaped chart.

[Aprilrose]

This was really eye-opening. The flywheel model is such a great concept to incorporate for my future business. I still have no business but I'm a looking forward to using the strategies I have learned in Hubspot Academy to make my business grow someday.

[Hk51]

ok fine

[AMomoh]

There are many components from within our company that fuel the flywheel. The one I have recently worked on was customer acquisition through ads and other marketing strategies. This allows us to track customers from when they interact with our ad to when we close a deal. At the same time, it helps us to understand where customers are dropping. This knowledge allows us to draw a clear action plan of what startegy is requrired to address these drops.