Jul 11, 20215:09 PM - edited Aug 12, 20219:55 AM
HubSpot Employee
What funnels exist in your flywheel?
The flywheel represents your company as a whole, but you’ll still have funnel-shaped charts and graphs representing the effectiveness of different processes within your company, and it’s important to make sure those funnels are fueling your flywheel. What possible funnels exist within your flywheel?
A good way is to be customer-centric oriented, treat customers as valuable part of the product cycle to gain feedback, also put effort into training customer service to add to a positive shop experience.
Our products are a replaceable commodity. There will always be funnel opportunities for repeat business and new business prospects. Gaining trust and maintaining relationships is what we want to spill out on our flywheel.
Managing recruitment workflows to attract qualified candidates, coordinating projects to enhance engagement strategies—tracking applicants, and fostering delight through feedback loops and retention efforts—all key elements of the in HubSpot’s flywheel.
The ABM industry has numerous lead vendors. Shifting from merely selling leads to becoming a strategic partner for clients drives the flywheel and fosters a mutually beneficial relationship.
In my previous experience working in a corporate setting, there were at least four: Management, Branding, Sales, and Service. Having a clear direction is a must before projects and campaigns start. Alignment between these factions is mainly flexible communication, accurate data, and hands-on research.
GrowSphere was founded to empower small businesses with data-driven marketing solutions, helping them attract, engage, and retain customers through seamless digital strategies.
Your flywheel thrives when each funnel effectively feeds into it, maintaining momentum and growth. Marketing brings in engaged prospects, sales converts them into loyal customers, and customer success ensures retention and advocacy. Product adoption and recruitment also play key roles in strengthening the business. The key is alignment—each funnel should not just function independently but work together to keep your flywheel spinning efficiently. How are you currently aligning your funnels with your flywheel?
Regarding the funnel as a resource fueling the flywheel, the following tips and metrics can be suggested as the ciritical means of funnel covering the flywhell:
Phase 1: Attraction a) Counts of visits of website b) Counts of registers c) Counts of phone calls, messages, chats, and emails received by the prospects or customers
Phase 2: Engagement a) Number of A/B tests being responded by registered users (attracted ones) b) Forms filled by registered users c) Inquiries filled by registered users
Phase 3: Delight
a) Number of referrals by each customer b) Number of post-purchase efforts by customer c) Quality and quantity of next transaction by customer
the response can be extended to other significant metrics but I think it fits the ideal short answer.
