Jul 11, 20215:09 PM - edited Aug 12, 20219:55 AM
HubSpot Employee
The flywheel represents your company as a whole, but you’ll still have funnel-shaped charts and graphs representing the effectiveness of different processes within your company, and it’s important to make sure those funnels are fueling your flywheel. What possible funnels exist within your flywheel?
Regarding the funnel as a resource fueling the flywheel, the following tips and metrics can be suggested as the ciritical means of funnel covering the flywhell:
Phase 1: Attraction a) Counts of visits of website b) Counts of registers c) Counts of phone calls, messages, chats, and emails received by the prospects or customers
Phase 2: Engagement a) Number of A/B tests being responded by registered users (attracted ones) b) Forms filled by registered users c) Inquiries filled by registered users
Phase 3: Delight
a) Number of referrals by each customer b) Number of post-purchase efforts by customer c) Quality and quantity of next transaction by customer
the response can be extended to other significant metrics but I think it fits the ideal short answer.
The flywheel represents the entirety of YND Marketing Agency’s processes, and funnels exist within it to represent different stages of the customer journey, which fuel the flywheel. As an agency, our goal is to ensure that each stage of the funnel pushes prospects forward, generating momentum for our flywheel.
For us, the funnel can be broken into three main stages:
Awareness Stage:
Here, we create educational and entertaining content to help people realize their problems and understand that we’re here to help.
The effectiveness of this stage depends on how many people engage with our content and move forward to consideration. To optimize this, we need to measure whether our audience is resonating with the message and understanding their problem.
Consideration Stage:
At this stage, we provide educational and comparison-based content so prospects can find and choose the best solution for their needs.
The goal here is to position ourselves as the go-to solution while continuing to nurture prospects. We analyze how many people move from being aware to actively considering our services.
Decision Stage:
Finally, we provide offers, case studies, and solutions to help prospects choose us. This is where we focus on converting prospects into clients.
Measuring the conversion rates from consideration to decision helps us understand whether our efforts at this stage are effective.
By tracking these funnels, we can identify where prospects are getting stuck or dropping off. For example, if many prospects engage with our content but fail to move to the decision stage, we know to focus on creating stronger offers or addressing objections. Ultimately, these funnels feed back into our flywheel: Attracting clients with great content, Engaging them by solving their problems, and Delighting them so they become advocates and fuel future growth.
As YND Marketing Agency owner, we attract our clients thorugh educational & entertaining content, engage with them once they interact with our content (likes, comments, dm or inquery), then try our best to help them & solve thier problems & fulfiling need so that they get delighted & attract more prospects for us. Same thing in terms of Funnel would be Awearness stage, where we're making people know about thier problems & that we're here to help them, now how many people get our msg & move forward to consideration stage? That depends on weather they've realised that they have a problem & degree or realisation. Next In Consideration stage, We provide educational & comparision based content so that they can find & choose best solution for them. Next is Descision stage where we provide offers for them so that they can choose us, and we can help them. You know what funnels help us determine which steps we need to work on, where our conversion or push from one stage to other is needed.
At one B2B client some of the lead funnels are social media, ads in a trade magazine, blogs and trade shows. Engagement funnels include emails, ads targeted at clients in a trade magazine. Delight funnels include emails that keep our customers informed of free new upgrades, customer service emails offering to help customers make software changes that help them serve their customers over the holidays.
